INTERNSHIP REPORT

ON

DIGITAL MARKETING AND ITS IMPACT ON

EFFECTIVE LEARNING
AT

DRISHTEE DEVELOPMENT AND SUSTAINABLE

COMMUNITIES
PREPARED BY MR KAPIL MEHTA
Registration No- 190415100012
Batch- 2019-22

Under the Guide

Mrs Shivani pateriya
External Guide Prof. Sanjukta Mohanty
Internal Guide

As a partial fulfilment of B.com (Banking and Accounting) Program

CENTURION UNIVERSITY OF TECHNOLOGY AND MANAGEMENT

SCHOOL OF MANAGEMENT

CENTURI,ON UNIV
RS TY
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 ABOUT DRISHTEE DEVELOPMENT
AND COMMUNICATIONS
DEVELOPMENT
Drishtee Development And Communication Limited is a Public incorporated on 10 August
2000. It is classified as Non-govt company and is registered at Registrar of Companies, Delhi. Its
authorized share capital is Rs.
20,000,000 and its paid up capital is Rs. 10,187,890. It is inolved in OTHER BUSINESS
ACTIVITIES

Drishtee Development And Communication Limited's Annual General Meeting (AGM) was last
held on 23 December 2020 and as per records from Ministry of Corporate Affairs (MCA), its
balance sheet was last filed on 31 March 2020.

Directors of Drishtee Development And Communication Limited are Mamta Mishra, Satyan
Mishra, Nitin Kumar Gachhayat, Shailesh Kumar Thakur, Vinod Aachi, .

Drishtee Development And Communication Limited's Corporate Identification Number is (CIN)

U74899DL2000PLC145223 and its registration number is 145223.Its Email address is info@
drishtee.in and its registered address is Innov8 by OYO, 2nd Floor Regal Building Connaught
Place New Delhi DL 110001 IN , - , .

Drishtee identifies and creates a number of 'milkman routes' in a given district. Through each
route, it caters to a minimum of 20 - 25 villages. As a social enterprise, Drishtee works towards
creating an impact in villages by creating an eco-system of micro-enterprises run by
entrepreneurs with a specific focus on women. We identify a number of potential entrepreneurs
and train them on the specific skill sets required.In each route, Drishtee provides a sound kiosk-
based platform to deliver services such as Health, Education, Banking, Micro-finance, and
livelihood services such as rural BPOs along with opportunities to provide market access and
linkages for physical products such as eyeglasses, mobile phones and agricultural products.

For each franchisee and micro-enterprise, Drishtee implements various components for
integrating the module in the existing eco-system. These include community sensitisation; needs
assessment; service customisation; community mobilisation;promoting and initiating transactions
and setting up back end processes and infrastructure. Drishtee's implementation strategy rests
on the core supply chain model it creates. Once the route is economically viable, many critical
services that have a positive social impact can ride on the same infrastructure
OBJECTIVES OF THE INTERNSHIP:-
 
 
Primary Objective – The primary objective
was to know the impact of digital marketing
on anyone who wanted to learn something
new or gain more knowledge on any courses
 
Specific Objective – i) Marketing unschool and
promoting unschool courses in the college
ii)Organising campaigns and unschool events in
college
iii)Social media promotion through whatsapp,
instagram etc
iv)Class to class announcements to promote
courses
 
 
MARKETING: Marketing refers to activities a
company undertakes to promote the buying
or selling of a product or service. Marketing
includes advertising, selling, and delivering
products to consumers or other businesses.
 RESEARCH METHODOLOGY
 

This study is intended to identify

how effective Digital marketing
and sales help in selling a product.
This study is based on simple
method in which the primary data
was collected through a simple
questionnaire and responses from
the students on how e-learning has
impacted for them.
 DATA ANALYSIS

1.How do you come to know about the online shopping

 
Interpretation:- From the above the data we can see that 65%
students find about online shopping through digital marketing while
others find through traditional marketing.

2. Do you believe product quality differ over the internet

and when it is delivered?

 
 Findings:-
1.From the above study i found out that
people are actually getting good
opportunities of online shopping
through digital marketing.
 
1.Through digital marketing customer
are able to buy at the comfort of their
home.
 
1.From the above study i come to realise

that how people are active on the

internet and building a career in it.
 
1.Digital marketing has not only

provided people with the course they

want to pursue but also gave them an
insight of which career they want to
build their future.
 CONCLUSION
 
 
 
Modern technology has changed a lot. Besides the growth of modern technology,
the technique of businesses has also changed. In this regard, digital marketing
comes to take the leading position. Modern generation does not want to go to any
shop or shopping mall to buy anything. They want to buy everything online. So, the
various companies always try to stay connected with their consumers or customers
via the internet. To get the best of it, consumers and marketers must know the
advantage and disadvantage of digital marketing. If you do not know the benefits
and harmful sides, then you won’t get the full advantage of digital marketing.
 
Digital marketing is nothing but the utilization of digital technology to achieve
marketing objectives. Digital marketing requires nothing but certain skills to utilize
the digital technology. After acquiring the knowledge, you may take the risk to
invest in the digital marketplace. This is a growing field of business. So, one must
not neglect the opportunity that digital marketing offers. Digital marketing may
fulfil all cherished dreams within the short span of your life. Digital marketing is a
place where anybody can make his or her career without so much effort. Only have
to keep patience to get your desired goals.