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Political

• Indian Government focus on


development of local apparel

P
production.
• Need for Indian Brand to be Economic
• Increase in material and labor
Major Share Partner In case of
costs fueled with pandemic
Foreign Supply entry
E
aftermath
Social • Projected CAGR of 4.7% during
• Fitness Consciousness Post 2020-2026
Pandemic • Financial Capital Assistance
• Trend Recognition
S Technological PESTLE
• Technological advantage from
its leadership status and strong Analysis
Environmental T •
international presence.
Strong MIS acting as
• pledges to use only renewable competitive advantage
energy and reduce its shipping


emissions.
 commitment to switch to 100%
E Legal
• Proper Design Patents
renewable energy by 2025. registration
L • Global Legal Compliance

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