03/11/2022

ETHICS AND
PRINCIPLES IN
COMMUNICATION
Sajuchiam Lecturer
LUC

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LEARNING OUTCOMES

◦ Define ethics
◦ State the types of ethics in communication
◦ State the principles in communication
◦ Communicate effectively using the ethics

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Introduction

◦ Communication Ethics is how a person uses

language, media, journalism, and creates
relationships that are guided by an individual's
moral and values.

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Principles in communication
1.Seek to “elicit the best” in communications and
interactions with other group members.
2.Listen when others speak.
3.Speak non-judgmentally.
4.Speak from your own experience and perspective,
expressing your own thoughts, needs, and feelings.

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Cont’d

5. Seek to understand others.

6. Avoid speaking for others, for example by
characterizing what others have said without
checking your understanding, or by
universalizing your opinions, beliefs, values, and
conclusions, assuming everyone shares them.
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Principle in communication

7.Manage your own personal boundaries: share only what you

are comfortable sharing.
8.Respect the personal boundaries of others.
9.Avoid interrupting and side conversations.
10.Make sure that everyone has time to speak, that all
members have relatively equal “air time” if they want it.

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Ethics in communication

◦ Ethical communication is crucial due to its

emphasis on the responsibility of people to
keep society civil.
◦ With the concern of fake news becoming more
prevalent in today's society, the importance with
ethical communication has been significant.
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Ethic in communication
• Be Truthful And Honest.
• Active Listening.
• Speak Non-Judgmentally.
• Speak From Your Own Experience.
• Consider the Receiver's Preferred Communication Channel.
• Strive To Understand.
• Avoid A Negative Tone.
• Do Not Interrupt Others

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Work ethics
◦ appearance
◦ attendance
◦ attitude
◦ character
◦ communication
◦ cooperation
◦ organizational skills, productivity, respect and teamwork 

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Conclusion
◦   Ethics is the study of values and morals of what is right and wrong (Sage 2009).
◦ To be an ethical communicator means to practice being truthful, honest
and accurate in communications.
◦ Ethical communication entails the accepting and understanding of three key
elements:
"What one hopes to achieve through the communication (the ends), how one
chooses to communicate (the means), and the “real-world” outcomes (the
consequences) of communication are particularly important features of ethical
communication" (Sage 2009). 

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Thank you
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