Southwest Airlines mission and vision

statement

• The mission of Southwest Airlines is to deliver high-quality customer

service with a focus on warmth, friendliness, individual pride, and
company spirit.
• The vision of Southwest Airlines is “To be the world's most loved, most
efficient, and most profitable airline”.
 Southwest Airlines Marketing mix

• The marketing mix helps to assess the marketing actions and tactics of the
organization. The marketing mix of Southwest Airlines is evaluated as
follows-
• Southwest Airlines product strategy
• Southwest Airlines pricing strategy
• Southwest Airlines distribution strategy
• Southwest Airlines promotion strategy
 Integrated low Cost Strategy/Differentiation
Strategy
Low Cost Differentiation

•Use a single aircraft model • Focus on Customer Satisfaction

(boeing 737)
• High level of Employee dedication
•Use Secondary airports
•Fly short routes • New flight services for business travelers
•No meals/drinks
•15 minutes turn around time
S.W.A’s culture, values, principles and Philosophies
•No reserved seats
•No travel agent Reservations
 KEY Successful FACTORS
• Attracting customers
• Managing its fleet
• Managing its people
• Managing its finances