Captain’s

WORLD

CSD BANGLADESH

MGT210
Section-
Group -III
 Company Overview

“Captain’s world” a sister concern of ‘Canteen Store Department ‘of

Defense Ministry founded back in 2007. A very quiet, decent,
luxurious bakery and fast-food restaurant situated in Dhaka. . At
present there are three outlets of this fast-food restaurant in Dhaka.
Captain’s World is always dedicated to providing the best food to
people. . The company's strategy is guided by several fundamental
principles, which only reflects its concern for people. The business
objective is to manufacture and market products in such a way as to
create value that can be sustained over the long term for
shareholders, employees, consumers. All these sound human values
and principles on which the company is built on have resulted in
Captain’s World doing business for about a period of five years with
evidently remarkable success.
 History
‘Captain’s world’ started with the vision of ‘Canteen Store
Department’ as a bakery and fast-food restaurant. CSD have
responsibility to provide food and food related things to
defense persons and they also have responsibility to ensure
the price of those foods has to be cheaper than the regular
market price. While doing this they came to realize that
though they were able to achieve their objective, they were
shortened in their funds from which they compensate their
employees. To ensure this, CSD established many sub
organization under them to reach their (CSD’s) breakeven
point. The main aim of this organization is to ‘Do some
business with people and make some profit’ with which
‘CSD’ will give support and encourage the serving and
Retired Army officers
 Objectives

 Creating a brand value.

 Developing a concrete behavior
 Recruiting the right people for the right place
 Profit maximization at all lawful and publicly
accepted manners.
 Corporate Mission

• Be in every way, the leading company in the local restaurant

industry.
• Ensure high quality standards in everything the company
undertakes.
• Provide consumers with superior quality products.
• Expand total coverage and provide wise distribution targets
• Provide employees a challenging and satisfying work environment.
• Be a good corporate citizen and contribute positively to the society.
 
Innovation Process of Captain’s World

Idea

Finalize the Product

Concept Testing

Customers Experts
Response Feedback

Set up a
Market
price of the
Survey
product
Managerial Functions Of Captain’s World

Planning

Controlling Decision Making

Leading Organizing

Motivating Stafing

Communicating
 Planning

 Planning involves taking decisions on vision, mission,

values, objectives, strategies and policies of an
organization.
 Is done for immediate, short term, medium term and long
term periods.
 They make sure that their objective are completed made
by time .
 Guideline for execution/implementation.
 Staffing

 As Captain’s world is a organization of CSD, they followed a

structural interview process when recruiting people for the
organization
 For Higher level post such as manager, the candidates
must have to have a graduate degree like BBA or MBA.
 For floor manager the candidate may not have a graduate
degree but have to have speaking language skill on English.
 Generally CSD prefer serving and retired army persons for
the higher level manager post and students for the lower
level manager post.
 Decision making

 Captain’s chooses from a complex steam of alternatives

 Includes programmed (routine) and none programmed
(no routine) decisions.
 Challenges Such as- Dealing with complex streams of
decision, Uncertainty, Information-processing styles;
are faced while making a decision.
 Ethical and moral validity are considered by Captain’s
managers while they take any decision.
 Controlling

• Captain’s evaluates whether the plan is

effectively executed.
• Measure the actual performance against its
strategic plan.
• Sets standards or norms of performance.
• If the gaps are found between execution
levels and the plans, corrective actions are
taken immediately.
 Effectiveness

Efficiency
 Contingency view

Purely
Systems Contingenc
situational
View y view
view
 Plan

Captain’s world restaurant has some long term and short-term

planes:
Strategic plane: Every year captain’s tries to earn a revenue of
2,50,00,000 taka combining all it’s branches. They also plan on
opening new restaurant branches.
Intermediate plane: captains world divide the revenue they have to earn in
months.
Operational plane: in order to run their restaurant, captains world
management has a plane they have to follow everyday.
 END

Objective
Top Management Earn revenue of
Example: TAKA.25000000
QMD(Quarter master by the end of
general)
June
Objective MEANS
Middle Managers:
Example: Managing Earn revenue of
director(Jahangir gate) TAKA 15000000 END
by the end of
June

Lower Managers Objective

Earn approximately
Example: Branch Manager TAKA 2500000 revenue
every month till June.

MEANS
Global Corporate social responsibility
PHILA
NTHR
OPIC
AL
RESP
ONSI
BILIT
Y
ETHICAL RESPONSIBILY

LEGAL RESPONSIBILITY

ECONOMIC RESPONSIBILITY
Economic responsibility: Charge a reasonable price from
their customers but the price they charge is enough to
achieve their expected revenue.

Legal responsibility: Captains world is following every food

quality controlling legislation appointed by BSTI and
Bangladesh government. And it is also paying its tax
according to Bangladesh governments restaurant tax rules
regularly.
Ethical responsibility:
 Captain’s world restaurants specially pay attention
to maintain their food quality.
 Providing customers food in a minimum price.
 Captain’s world restaurant management chooses
areas that have good environment and security,
for their restaurants

 
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