INTRODUCTION

•S. Veeriah Reddiar sowed the seeds of textile revolution in Kerala by opening the first
Seematti store in 1910.
•CEO and lead designer of Seematti:Beena Kannan
•Beena kanan is a pioneer in introducing a new array of Kancheepuram Sarees every year.

•The array of Sarees includes:

1. Antique bridal brocades
2. new generation soft wear sarees
3. Shimmer light brocades
4. Designer Jadhkan sarees
5. Stretchable Kancheepuram sarees.

• Seematti caters to the needs of the grooms and

men’s fashion by opening Men’s Ethnic wear section and Men’s studio.
 Innovations in SEEMATTI
1.Kanchipuram silk saree in deep purple tone with the mantra ‘Mangalayam Thanthunane’
weaved on the pallu and a picture of goddess mahalakshmi is woven in the blouse.
2.Antique Zari collection 3. Rainbow Kanchipuram wedding
saree

•gold zari works incorporated with Kancheepuram •Kanchipuram work with the 7 colours of
silks the charming rainbow, making it the first
•First of its kinds in the textile industry of its kind.
4.Prime Minister Narendra Modi’s 5.Entry in to Guinness Book of World
Kanchipuram silk portrait Records & Limca Book of Records 2007
•The portrait which is 54 inches long and for presenting World’s longest Silk Saree
48 inches wide, expresses itself in the measuring half a kilometer.
amalgamation of 24 colours.
•Made up of pure Zari
•solely handloom-woven in the town of
Arani at Vellore District in Tamil Nadu
Thank you