Elizabeth, Rizki, Talita – IE 5

• For more than half a century, OT have been in the business of processing
natural ingredients and turning them into quality food products that have become
the choice of consumers.
•Started with health drinks that were traditionally mixed using natural ingredients.
• Through research and innovation, we have come up with unique products that
win the competition.
•our popular brands such as FORMULA, TANGO, OOPS, VITACHARM, KIRANTI
•our brands have also received strong brand awards based on various surveys
conducted by independent national and international market research firms.
 From Traditional Herb Products to Daily Household Products 

• In 1948, as public reception of traditional health drink was beginning to

proliferate.
• In 1985, established a holding company called ADA (the name stands for
Attention, Direction and Action). Business development and product
diversification continued under the ADA flag.

•In 1995, ADA changed its name into ORANG TUA.

 HISTORY (cont’d)
In 2004, the ORANG TUA logo was modified to reflect the company’s
commitment as a producer of branded, consumer-choice products that are
the pride of the company’s employees.

• The new logo also appeals to the target customers, which consist of dynamic
young people who are highly spirited and always young at heart.
•Today, has diversified itself into several different industry sectors such as
personal care, confectionery, health drink, biscuits, dairy, jelly products, RTD
Tea and Snack & Nut.
 Product Development

Delicacies Fermented
milk products
Biscuits
Liquid milk
Peanut
Herbal drinks
Candy Tooth paste
Sweet water Toothbrush
Delicacies
Biscuits
Peanut
Candy
Sweet Water
Fermented Milk Products
Liquid Milk
Herbal Drinks
Tooth Paste
Tooth Brush
Innovation Management
 R&I Center Responsibilities
To develop new products
To enhance the quality of existing products
To support the factories and manufacturing
facilities and help find the solution for their
operational problems
To use science and technology in creating
breakthrough and in developing quality products
in anticipating the increasingly tight competition
 Technology Management
Key success of
innovation
brand awareness
focus
distribution
vision
 Technology Management
has three expansion method, acquisition, joint venture, and build
new company.

Buy 22,5% share of PT FDK Indonesia.

PT Arta Boga Cemerlang, distribution company, with 25% own
share and 75% group
PT Puri Ngajogjakarta, four stars Hotel with capacity over 200
rooms, in DI Yogyakarta
PT Crownprince Jasaboga (food company)
PT Darmex Oil & Fats, Bekasi (coconut oil company)
PT Panjang Jiwo Pangan Makmur, Surabaya (1982), produce
drinks and candy, just like Kiranti, larutan penyegar Panjang Jiwo,
and larutan penyegar Orang Tua, and Tango candy
PT Brushindo Cemerlang, produce toothbrush and toothpaste as a
brand of Durodont, ABCdent, and Formula Junior
Marketing of Orang Tua Group

Domestic Market
International Market
 The Product Distributed
Delicacies
 The Product Distributed
Drinks
 The Product Distributed
Biscuits
 The Product Distributed
Chocolates, Nuts and Candies
 The Product Distributed
Toiletries
 Domestic Market
Have a strong distribution channel
Advertise the product on TV with a unique
concept
Conduct a market research
Give a sponsorship to school events, so
that their product can be promoted to that
event directly to the customer
 International Market
Vision of International Sales Department
of

To make as a company with the vision

of being a provider of the necessities of
the world’s community
 International Market

Product
High Standard Facilities Service (Toll
Manufacturing)
 Distribution Map
Africa
South East Asia
Middle East & West Asia
ANZ & Pacific
Europe & America
International Marketing Strategy
Open partnership to public for distributing
Orang Tua Group product
Participate in international food exhibition,
business gathering and conference
 International Exhibition
International
Gulfood in Dubai

ANUGA
(Allgemeine
Nahrungs-Und
Genussmittelausste
llung) atau General
Food and Food-
Stuff Exhibition in
Germany
 Expanding Strategy of OTG
Acquisition
Together with ABC Group, Orang Tua
Group has controlled more than 50
companies.

Partnership
Offering to become distributor of Orang Tua
Group product.
Thank You