BSBINN601

Lead and manage organisational

change
Topic-Change management process
Student name KANWAR SINGH
Student ID no. 212092001
Assessment task 1
SAMSON MEDIA
INTRODUCTION TO THE ORGANISATION

SAMSON MEDIA :

 publishes a number of high-end modes

 Be a major publicity revenue source through tight connections to a number of leading fashion companies.
 The periodicals are readers of women aged 40 to 60.
SAMSON MEDIA

Current market position:

fall over two years in readership;
Face difficulties with other fashion publications that have already published their items on the
internet.
A shift towards digital media in consumer inclination.
Profits fall 20% over a few years, leading to a significant drop in stock prices.
SAMSON MEDIA
Change project objectives:

In two years' time, increase capital returns to 8%.

Implement the migration of all publications to a digital-only format throughout the organisation.
It should be closed down to the printer and distribution facilities.
Save money by moving the company's office in a smaller place.
Reorganize the headquarters staff by lowering permanent staff and boosting the amount of
contract staff.
Analysis EXTERNAL Enhancement
(PESTLE ANALYSIS)
• Company-friendly.

Political • Except copyright and privacy

regulations, not particular to this
sector.

• Long-term costs are decreasing and

Economics advertising industries are falling.

• Improve household revenue growth
and economic growth overall.
 Analysis EXTERNAL Enhancement
(PESTLE ANALYSIS)

• Digitalization shift of youth

Social • Niche markets for appeal

• Online publications are available to

Technology consumers
• Publishers of magazines are pushing
towards global competitiveness.
 Staff members' information

• Impact on internet content of

Legal concerns of copyright and privacy.

• Printing periodicals sustainability

Environmental • Friendly printed publications for
the environment
Best APPROACHES PRACTICE

Management of organised change

Communication with staff from start to finish

REQUIREMENTS FOR MAJOR CHANGE
• The printing and distribution facilities will be shut down.
• Relocating offices
• Examining current tasks at the corporate headquarters and cutting expenses
• Examine marketing and develop an integrated marketing strategy.
• using digital professionals
• Exist printing media through contractors
• Updating the HR rules and procedures
• Development of corporate contract
Cost-Benefit Analysis

Benefits of
Cost of change
change
A new, more streamlined
structure Non-financial
Technology adoption expenses
Lessening of personnel costs Financial
Diversification expenditure
Communication Strategies

Mass communication is all

about e-mails, notes and
newsletters.

Discussion boards, inquiries

e-mail addresses and other
interactive communications

Meetings, information and

training sessions – face to face
contact Communication
Risk assessments and ways to address these issues
Risk description Likelihood Impact Priority Preventative Action/Contingency Plan
Disruption to publication Unlikely Severe High An operational strategy must be established to ensure a smooth
transition from printed to digital formats.
Inferior quality of leadership Unlikely High low Coaching should be provided by organisational specialists in leading
and managing change.
Unexpected appearing issues Unlikely Moderate Medium A number of strategies have been put in place to prepare for potential
changes, including the change management strategy as well as the
communication and education plan.
Prolonged and difficult discussions Likely Severe High Provide a redundancy package in addition to legal requirements.Take
over redundancies with the measures to retrain as many employees as feasible..
employees.

Reduced work’s quality
Unlikely Severe High The worker communication and education approach involves regular
interaction via emails and newsletters as well as a face-to-face meeting
to discuss prospective adjustments.Provide redundancy packages
which go above the norms of regulations.Contractor wage increases
connected to inflationEmployees should learn about the advantages of
change.

Resistance to adapt change Likely High High The worker communication and education approach involves regular
interaction via emails and newsletters as well as a face-to-face meeting
to discuss prospective adjustments.Employees should learn about the
advantages of change.
Management Planning CHANGE
Actions Resource requirements Who When Performance Measures

 Aktualization of human
resources policies and
procedures
Human resource staff Human resource Throughout the change There are new systems in
department management process place for analysing training
needs, reviewing
performance, and developing
professionals.

 Ensuring the opportunity to be Private room with personnel Human resource At the initial stage of change Exit interviews reveal that
provided for the debriefing and for debriefing or department management process career counselling was
career guidance for printing professional guidance given.
and distribution staff

 ensure redundancy
compensation are determined
for all print and distribution
personnel and send
redundancy letters.
Personnel on Human Human resource Beginning of change Correct redundancy
ResourcesIn addition, department management process payments and notice periods
expenses linked to the are to be delivered to all
redundancies should be staff.
estimated by human
resources
 COMMUNICATION AND EDUCATION PLAN
Audience Key message Delivery method Frequency and duration of Location
session (if applicable)
 

Customers New digital format for Newsletter/Blog Regular newsletters/blogs NA

magazines

Staff Updates Newsletter/blog Weekly updates on changes NA

and opportunity to contribute

Staff Outlining the change, key Every week, Staff meeting Weekly staff meetings Head office
change elements and would take place until the through change process
implications change process is achieved

Staff Seeking input into the Face to face meeting/survey 2-hour meeting Head office
necessary changes

Senior management sharing Progress on change Face to face, written reports Not required Head office
process
Question
&
Answer
Thank You