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Pitch Deck: Next-Generation Car Service
Pitch Deck: Next-Generation Car Service
Pitch Deck
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Most use aging & inefficient
technology
Cabs in
Radio dispatch, no 2-way communication
Most common car, Ford Crown Victoria = 14mpg
2008
Hailing is done by hand or phone
No GPS coordination between client/driver
Significan fareseeking or “dead-time”
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The
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Chart Title
Medallion System
Taxi-monopolies reduce quality of service
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Medallions are expensive, and drivers underpaid
4
Medallions cost -$500k, drivers make 31k
3
No incentive/accountability for drivers/client
2
0
Category 1 Category 2 Category 3 Category 4
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Uber Concept
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1-Click Car
Service
Must be a member Not hailed from Pick-up (unlike a
to use the service sreet yelliowcab)
Professional and trustworthly So no medallion licenses are Mobi app will match client &
clientele required, since clients are driver- See photos of each
service members& use other
digital-hailGuaranteed
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Key Fast Response time 1-click hailing Members Only
Differentiator
Aasier than calling "Pickup here in 5 mins“ Respectable dlientele
s
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Operating
Principles Luxury service
on-demand
Modern and fuel-
eficient fleet
Customer-focused,
computer-coordinated
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Uber apps
1-Click request from Geo-aware devices
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Uber.com
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Use-Cases
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Cabs dont guarantee pickup, Cab aren't as safe or User Benefits
can take 45 mins dean as limos
Car services require 1-3 Car services transfers UberCab would be faster &
hours notice average over $60+ tax cheaper than a limo, butnicer &
safer than a taxicab
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Better Utilization of Vehicle Resources
In NYC, 35% of time is spend looking for fares
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Uber Fleet
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Initial Service Area
Central SF to Start, Manhattan soon after
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Technology
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Demand
Forecasting
Cars hover in statistically optimized positions
Minimize expected pickup time given hour of week
&weather/traffic conditions
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SMALL MEDIUM NORMAL BUSINESS ULTIMATE
Overall
6 E-mail 6 E-mail 6 E-mail 6 E-mail 60 E-mail
Free Phone Free Phone Free Phone Free Phone Free Phone
Option 2
600 MB Space 650 MB Space 800 MB Space 2 GB Space GB Space
Top 4 players combined only 22% of revenues
15 free SMS 20 free SMS 55 free SMS 35 free SMS 500 free SMS
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Major Market Segments
Compositio
n of Market
Focus on Urban service on-demand
2007
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Item Name Description Title Total
Target
2 Title Write something here in this column Trending $3,000,000
Cities
3 Title Write something here in this column Trending $3,000,000
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Potential Outcomes 20
Realistic Success
Best-Case Worst-Case
Scenario
Scenario Scenario
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SmartPhones, Aug2008 21
Sales Chart Title
Your Title Here 14
12
Your Title Here 10
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Series 1 Series 2 Series 3
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Cheaper cars by Less expensive by buying used More accurate GPS technology
buying used
Discounted rates for Sun-Tues A wonderful serenity has taken “get here now” costs more than
Multi-hour bookings possession of my entire soul, like “tomorrow at 5pm”
these sweet mornings of spring
Future Optimizations
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Invite only,
referred from an
existing member
The NetJets of
Limos Market Ideas
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Location-Based Service
Extend infrastructure to other LBS
Delivery, non-critical medical/governmental use
applications
Growing to a $3.5B industry by 2010
10
8
$32689 $6458 $32689 Yes
6
4
$6458 $32689 $92805 Yes 2
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Progress to Date
Ubercab.com reserved + California LLC + iPhone dev license Bank Account + PayPal
“ubercab” SMS code trademark filed applied for Nov28,08 account created
5 advisors & 15 clients now Provisional patent filed NEXT: buy cars, develop app,
recruited Feb1st demo
Raise a few million, small-
office + GM in SF
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