Bachelor of Business

Administration -Retailing
(BBARL)
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About RAI
Retailers Association of India (RAI) is the unified voice of Indian retailers
working with all the stakeholders for creating the right environment for the
growth of the modern retail industry in India. It has a three charter aim of
Retail Development, Facilitation and Propagation.RAI is the premier body of
Retailers in India, having around 13,667 member establishments, including
large and small retailers in the country, having approximately 500,000 stores
providing direct and indirect employment to 50 million Indians.
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About IGNOU
An HRD Ministry of education initiative, Indira Gandhi National Open
University (IGNOU) serves the educational aspirations of over 3 million
students in India and other countries through 21 Schools of Studies and
a network of 67 regional centres, around 2,667 learner support centres
and 29 overseas partner institutions.
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About BBARL
 It is Government certified distance learning, three-year Bachelors in
Business Administration (Retailing) (BBARL)  graduation program
through Indira Gandhi Open University (IGNOU) in collaboration with
Retailers Association of India (RAI).

 The course structure, syllabus and study material have been jointly
developed by an Expert Committee comprising retail professionals
and academicians.
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Vision of the Program

“ To create a learned talent resource pool for the front end

with a career path to become future managers through
continuing education/graduation ”
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Detail about Programs

 No of Years : Minimum 3 years or maximum 6 years (but additional 2 years
may be provided through the re-admission process)
 Medium of Delivery : English
 Total No of Subjects: 18 subjects (1st year - 5 subjects, 2nd year - 7 subjects
& 3rd year - 6 subjects)
 No of Sessions in a year : 15-20 sessions (2 hours each including
orientation)
 Credits/Marks: Every year workbook of certain credits need to be
completed. 4 Credits is equivalent to 50 marks.
 1st year workbook - 200 marks (16 credits)
 2nd year workbook -100 marks, (8 credits)
 3rd year workbook - 150 marks ( 12 credits)

Program Structure
1st Year
Diploma in Retailing
• Overview of Retailing
• Retail Marketing &
Communication
• Retail Management
Perspective and
Communication
• Customer Service Management
• Internship and Viva Voce
 
2nd Year
Advanced Diploma in
Retailing
• Buying and Merchandising-1
• Store Operations-1
• Human Resources
• Business Organization
• Business Communication and
Entrepreneurship
• Marketing
• On the Job Training (OJT) and
Viva-Voce
7
3rd Year
BBA in Retailing
 
• Buying and Merchandising-2
• Retail Operations and Store
Management-2
• Visual Merchandising and Store
Management
• Customer Value Management
• IT Application in Retail
• On the Job Training (OJT) and
Viva Voce
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Weightage Contribution for 1st Year

1st Year- Diploma in Retailing

A. 4 Credits is equivalent to 50 marks. All 4 courses/subjects (16 credits ) equivalent

to 200 marks. Breakup given below:

BRL-001: 4 Credits (50 marks) BRL-003: 4 Credits (50 marks)

BRL-002: 4 Credits (50 marks) BRL-004: 4 Credits (50 marks)

Total- 200 Marks

B. BRLT-005: Internship and Viva Voce -16 credits

Workbook : 50% (8 Credits-100 marks)
Viva-voce : 50% (8 Credits-100 marks)
Total: A+ B= 400 Marks
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Scoring Scheme
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Details About Examination

 Written Examination : English (but viva can be given in their own vernacular
language)
 Examination Forms Available: March & September
 Month of Examination: June & December

 Re - Registration
Link for Re-registration will be given to students on their respective mobile no
and will also be provided on whatsapp group
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Sample Certificates for all 3 years

1st Year Certificate 2nd Year Certificate

Diploma in Retailing Advanced Diploma in
Retailing

3rd Year Certificate

(Degree)
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Services
 Virtual counselling classes will be conducted
 Self Learning Material (Books- soft copy will be mailed on the registered email
id & Hard copy will be couriered to candidates residential address)
 City wise Creation of WhatsApp Group
 Facebook Page Created to ease communication (
https://www.facebook.com/pebbleeducation/)
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Demo Links
 Know your Profile
https://admission.ignou.ac.in/changeadmdata/admissionstatusnew.asp
 Link to find Assignments
Note – Link will be provided as per the schedule to submit their respective
assignments
https://webservices.ignou.ac.in/assignments/
 Examination Section: https://exam.ignou.ac.in/
 Exam Form: https://exam.ignou.ac.in/ENOApply.asp (Video Link:
https://www.youtube.com/watch?v=lSydYo_woDs&t=115s)
 Previous Year Question Papers :
https://webservices.ignou.ac.in/Pre-Question/
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STUDENT IS CARD
Link: https://ignou.samarth.edu.in/index.php/site/login

Username and Password

must be the same which
was created at the time of
admission application
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10 Digits Enrolment Number
is generated after admission
confirmation

Confirm your
Address

Download your student ID

card which is Password
protected and can be
opened with your
enrolment number
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Verify all the details and

contact you HR or
Retailers for correction
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