ROLE OF MEDIA IN THE

CURRENT SCENARIO
Presented by
Sailash Rana
Introduction
◦ The word media is plural of medium
◦ It is a communication channel
◦ Media includes every broadcasting and narrowcasting medium
◦ Media is considered a mirror of modern society.
Media is in charge of
◦ Information
◦ Education
◦ Entertainment
◦ Advertising
◦ Correlation of parts of society
Role of Media
◦ Reporting the news
◦ Acting as the public representative
◦ Socializing people
◦ Political awareness
◦ Economic awareness
◦ Making the world a global village
◦ Keeps the people updated
Types of Media
◦ Print Media
◦ Newspaper
◦ Magazine
◦ Audio Media
◦ Radio
◦ Audio-Video Media
◦ Television
◦ Internet
Positive effects of Media
◦ Common man can get the latest news within a fraction of seconds.
◦ Helps to exchange information.
◦ Helps to bring out hidden talents of people
◦ The games increase logical thinking, grasping power.
◦ Let public to take part in social events.
Negative effects of Media
◦ Leads to individualism
◦ Cybercrimes
◦ Over exposer to media may cause health problems too
◦ Easy availability of adult content on the internet
◦ High dependence of children on goggle.
What can media change?
◦ Our knowledge
◦ Our behavior
◦ Our attitude
◦ Our emotions
◦ Our political views
Try to have media
◦ Positive in approach
◦ Provide real information
◦ Help in nation-building