MAJOR REPORT ON COMARATIVE ANALYSIS OF HOME

LOAN IN PRIVATIZE BANKS ( HDFC –BANK – AND –

ICICI BANK)

PRESENTED BY
RANI CHAMLATE
MBA 4TH SEM
OBJECTIVES OF MY STUDY
OBJECTIVE OF THE STUDY
• To undertake the comparative analysis of privaritize
banks ( HDFC & ICICI BANK ) in housing loan sector.
• To study customer preference for the above mentioned
housing finance players.
• To know the market size & get the market potential of
the target segments .
• To analyze the satisfaction level of privatize banks
( HDFC & ICICI BANKS
• ) HOME LOAN CUSTOMERS .
• To know the strength of the HDFC & ICICI brand &
also those which can be daily to strength the brand
image ‘.
COMPANY PROFILE

• HDFC
COMPANY PROFILE

• ICICI
INTRODUCTION OF HOUSING
LOAN
SWOT ANALYSIS OF

• STRENTH – LARGE CAPITAL BASED

• CONSIDER ADDITIONAL BENEFITS
• WEAKNESS – WORKFORCE RESPONSIVENESS
NOT EQUAL TO INTERNATIONAL STANDARD.
• THREAT – INCREASED COMPETITION FROM
OTHER PRIVATE BANKS.
• ENTRY OF MANY FOREIGN BANKS .
SWOT ANALYSIS OF HDFC
• STRENTH – RIGHT STRATEGY FOR THE RIGHTS
PRODUCTS SUPERIOR CUSTOMER SERVICE VS.
COMPETITIORS.
• WEAKNESS – CUSTOMER SERVICE STAFF NEEDS
TRAINING .
• OPPORTUNITY – COULD SEEK BETTER
CUSTOMER DEALS .
• THREATS – HIGH VOLUME / LOW COST MARKET
IS INTENSELY COMPETITIVE .
FEATURES OF HL

• PURPOSE
• LOAN AMOUNT
• LOAN TENURE
RESEARCH METHODOLOGY
• INTRODUCTION ( INTERNET + CR KOTHARI
BOOK )
• UNIVERSE – NAGPUR CITY ( FRIENDS COLONY)
• SAMPLE – CUSTOMER
• SAMPLE SIZE – 100
• SAMPLE UNIT – CUSTOMER
• DATA :
• PRIMARY DATA – QUESTIONNAIRE
• SECONDARY DATA - WEBSITE OF BANKS ,
MAGAZINES , BUSINESS TODAY ETC.
• DATA ANALYSIS AND
INTERPRETATION
• In which type of job you are ?
1.Govt. sector 2.Private sector
3 Business 4.Others
• What is your salary structure per month ?
1.Rs <10000 2.Rs 10000-Rs 20000
3.Rs20000 – 30000 4.Rs 300000
• What is your opinion regarding the HL
procedure
1.Complex 2.Difficult ( own safety )
3.Simple 4.Cant say
• Which type of interest rate have you
preferred ?
1.Fixed 2.Floating
3.Adjustable rates 4.Other
• What criteria is considered by you while
selecting the HL ?
1.Lower rate of interest 2.Easy availability
3.Quality of service 4.Lower processing fee
5.Flexible repayment period
• Are you satisfy with the bank or financial
institution from where you have availed the
home loan ?
1.Yes 2.No
• How did you come to know about the
specific financial institution offering home
loan ?
1.Phone 2.Internet
3.Television 4.Friends / Relatives
5.Brochure 6.Press
• Which bank you prefer to take personal
loan ?
1.HDFC BANK 2.ICICI BANK
3.OTHERS
• Which bank easily provide home loan ?
1.HDFC BANK 2.ICICI BANK
3.OTHERS
• Flexible repayment period plays an important
role while taking home loans. What is your
opinion ?
1.Indifferent 2.Agree
3.Totally agree
• Which bank provide flexible repayment
period ?
1.HDFC BANK 2.ICICI BANK
3.OTHERS
• Which bank charges lower prepayment
penalty ?
1.HDFC BANK 2.ICICI BANK
3.OTHERS
• Do miscellaneous expenses affect your
selection of home loans ?
1.Yes
2.No
• Which bank charges lower processing fees ?
1.HDFC BANK 2. ICICI BANK
3.OTHERS
• According to you which bank provide better
services & good treatment in other products
& services ?
1.HDFC BANK 2.ICICI BANK
3.OTHERS
• Reputation of banking institution is to taken
into consideration while selecting home loan.
What is your opinion ?
1.Disagree 2.Indifferent
3.Agree 4.Totally agree
• According to you who enjoy good reputation
in home loan sector ?
1.HDFC BANK 2.ICICI BANK
3.OTHERS
• Does tenure of home loan affects your
selection of loan ?
1.Yes 2.No
• Which tenure is more preferred by you ?
1.1-5 yrs 2.5-10 yrs
3.10-15 yrs 4.15-20 yrs
5.Others
• Your opinion about HDFC HOME LOAN
procedure
1.Average 2.Good
3.Very good 4.Excellent
• Your opinion about ICICI HOME LOAN
procedure
1.Average 2.Good
3.Very good 4.Excellent
HYPOTHESIS TESTING

• NULL HYPOTHESIS (Ho): customers are

not satisfied with privatize banks
• ALTERNATIVE HYPOTHESIS (Ha) :
customers are satisfied with privatize
banks
Chi – Square test
Option Qi Ei (Qi-Ei) (Qi-Ei)2 (Qi-
Ei)2/Ei

HDFC 8.375
BANK
50
33.3 16.7 278.89
ICICI BANK 1.348
6.7 44.89
40 33.3

OTHERS 16.303
-23.3 542.89
10 33.3

Total 26.026
100
Ei= (50+40+10)/3
=33.3
X2=∑ (Oi-Ei)2/Ei
=26.02
X2=33.3

Degree of Freedom=n-1
=3-1
=2
Tabulated value=5.991
The calculated value of X2 for degree of freedom at 5%
level of significance is 5.991 where calculated value is
26.02,which
26.02 is more then tabulated value(calculated value >
tabulated value) hence our null hypothesis is rejected.
Therefore we conclude that customers are satisfied with
privatize bank.
FINDINGS •

1. . Among 100 respondents 74 % persons satisfy with

the bank or financial institution from where the avail
loan .
2. Out of 100 respondents there are 23 % persons who
are in Govt. sector , 39% persons are from private
sector , 24 % persons have their own business & 14
% belongs to others category.
3.Among 100 respondents 74 % persons says that
the tenure of home loan affects their selection &
26 % persons says that the tenure does not
affect the selection .
4.Among 100 respondents 60 % persons says that
HDFC BANK charges lower Prepayment penalty ,
25% persons says that ICICI BANK charges lower
Prepayment penalty & 15 % persons says that
other banks charges lower repayment penalty .
 RECOMMENDATIONS

• RATE OF INTREST SHOULD BE COMPETITIVE WITH

OTHER FINANCIAL INSTITUTIONS .
• FREE ACCIDENT INSURANCE COVER FOR HOME
LOAN CUSTOMER SHOULD BE PROVIDED
• PROPER CREDIT APPRAISAL OF THE CUSTOMERS
LIMITATIONS