MAJOR PROJECT ON

“A COMPARATIVE STUDY ON
HERO HONDA AND BAJAJ IN
BILASPUR CITY”

Sudip Singh Nirankari

MBA 4th SEM
CHOUKSEY ENGG.
COLLEGE.
 CONTENTS
 1.COMPANY PROFILE
 2.OBJECTIVES.

 3.COMPARATIVE STUDY.

 4.RESEARCH METHODOLOGY.

 5.DATA ANALYSIS AND

INTREPRETAION.
 6.HYPOTHESIS TESTING.

 7.FINDINGS.

 8.RECOMMENDATION.

9.LIMITATIONS
 10.CONCLUSION.
 COMPANY PROFILE
  HERO HONDA
 Hero Honda Motors Limited was
established in 1984, as a joint venture between
India's Hero Group (world's largest bicycle
manufacturers) and Japan's Honda Motor
Company. In 1985 production began with the
launch of its first motorcycle, the CD100,
which gave 80 km to the liter. In 1987 the
engine plant was started and in 1989 the
Company produced its 3,00,000th motorcycle.
 BAJAJ
Bajaj is the first Indian HERO HONDA AND
BAJAJ automobile company in the market since
1945 with the name M/s Bacharj trading corporation
private limited. In 1959 M/s Bacharj trading
corporation private limited change its name as Bajaj
Auto Ltd. The Bajaj group is one of the top 10
business concerns in India its foot point stretcher
over a wide range of industries, 12 wheelers and the
three wheelers and home appliances insurance,
travel, and finance.
 OBJECTIVE OF THE STUDY

 To know the market share of Bajaj & Hero Honda.

 To know the perception of customers regarding bikes.

 To determine the customers satisfaction regarding bikes.

 To determine the factors influencing the choice of customers

regarding bikes.
MEANING OF COMPARATIVE
STUDY:
 Comparative study reveals the competitive
position of the company as well as
competitor's activities. It is of paramount
of importance to measure the share of
market owned by a company’s product by
assessing its own strengths and
weaknesses.
 RESEARCH METHODOLOGY
 Research: Descriptive
 Sample unit: HERO HONDA AND BAJAJ
customers.
 Sample size: 100 motorcycle customers
 Statistical scale for questionnaire: Rating scale &
comparative scale
 Sample plan:
The
selection of the samples is done following the two
sampling techniques, which are:
 - Simple random sampling
 Universe: Bilaspur City
 Sample Location: Link Road, Vyapar vihar, Vaishali Nagar, Tarbahar Naka,Nehru Nagar.

 Data collection method: -

 Primary data: Through personal interview from the retailers & distributors.

 Secondary data: Internet, Company broshers, Newspaper, leaflets

 Hypothesis:  

 Null Hypothesis (Ho):

 Customers are dissatisfied with Bajaj.

 
 Alternative Hypothesis (Ha):

 Customers are satisfied with Hero Honda.

 
 
 
 
DATA ANALYSIS AND
INTERPRETATION
Q1) Which bike do you have?

Hero Honda 47
Bajaj 38
Any other 15

Hero honda
Bajaj
Any other
 Q2) Which Model do you Have?

Hero Honda Bajaj

Splendor 21 Platina 7
Passion 13 Discover 12
Karizma 7 Pulsar 11
Any other 6 Any other 8

25 14
12
20 Hero Honda Bajaj
10
Splender CT 100
15 8
Noof Persons

Noof Persons
Passion Discover
10 6
Karizma Pulsar
4
5 Any other Any other
2
0 0
1 1
Model Name Model Name
Q3) In which family Income level (annual) do you
Fall?

100000-200000 22
200000-300000 45
300000-400000 23
above 400000 10
50
40 100000-200000
No of Persons

30 200000-300000
20 300000-400000

10 above 400000

0
1
Incom e level
Q4) For how long do you own a bike?

0-1 year 34
1-2 year 29
2-3 year 26
above 3 year 11

40

30
No of 0-1 year
20
Persons 1-2 year
10 2-3 year
0 above 3 year
1
No of years
Q5) For what purpose do you use your Motor Bike?
Hero Honda Bajaj
Office Purpose 9 4
Personal purpose 13 15
Joy Purpose 19 16
Other 6 3

20
No of Persons

15
Hero Honda
10
Bajaj
5

0
Office Personal Joy Other
Purpose purpose Purpose
Purpose
Q6) How do you come to know about this Motor Bike?

Hero Honda Bajaj

Newspaper 4 2

Television 23 16

Magazine 2 1

Friends &
Relative 18 19

25
N o o f P erso n s

20
New spaper
15 Television
10 Magzine
Friends & Relative
5

0
Hero Honda Bajaj
Nam e of Com pany
Q7) Does Advertisement Influence your decision in
choosing a Motor Bike?

Yes 87%
No 5%
Cant say 8%

Yes
No
Cant say
Q8) Do you have full knowledge about Bikes
before buying?
Hero Honda Bajaj

Yes 25 23

No 22 15

30
25
No of persons

20
Yes
15
No
10
5
0
Hero Honda Bajaj
Com pany Nam e
Q9) Which Factor below Influence your decision?
Hero Honda Bajaj

Price 72% 78%

Mileage 78% 64%
Quality 65% 48%
Resale Value 40% 28%
Status symbol 10% 7%

100%
Price
No of Persons

80%
Mileage
60%
Quality
40%
Resale Value
20% Status symbol
0%
Hero Honda Bajaj
Com pany Nam e
Q10) How would you rate the following factors of Bikes with respect
to different company?
Hero Honda Bajaj

Mileage 74% 72%

Price 68% 65%
Pick up 70% 80%
Maintenance 58% 62%
Look & Shape 85% 80%
Brand Image 53% 55%

100%
No of Persons

80% Mileage
60% Price
40% Pick up
20% Maintenance
0% Look & Shape
Hero Honda Bajaj Brande Image
Com pany Nam e
Q11) Customer view regarding the pricing of Hero Honda and Bajaj?
Hero Honda Bajaj

Highly satisfied 18 8
Satisfied 10 15
Indifferent 6 5
Dissatisfied 8 4
Highly dissatisfied 5 6
Q12) If new Bike with good features comes in, then would you
like to change your bike?

Hero Honda Bajaj

Yes 19 21
No 17 14
Cant say 11 3

25

20
No of Persons

15 Hero Honda
10 Bajaj

0
Yes No Cant say
View s
 HYPOTHESIS

H0: Hero Honda is not preferred more than

Bajaj bikes.

Ha: Hero Honda is preferred more than Bajaj

bikes.
CHI SQUARE TEST
Oi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2/Ei

Highly 26 17 9 81 4.76
Satisfied
Satisfied 25 17 8 64 3.76

Indifferent 11 17 -6 36 2.11

Dissatisfied 12 17 -5 25 1.47

Highly 11 17 -6 36 2.11
dissatisfied
Total 14.21
 X2 = ∑ (Oi-Ei)2 /Ei = 14.21
 
 Calculated Value = 14.21
 
 Degree of freedom = (n-1)
= 5-1
= 4

 Level of significance = 5%
 
 Tabulated value = 9.488
 
The table value of X2 for 4 degree of freedom at 5% level of significance is 9.488.so the
tabulated value < calculated value.

 Interpretation
The calculated value of X2 is higher than this table value. So our Ha (alternative hypothesis) is
selected.
 FINDINGS
 Reputation of the company or its image in the mind of
people played an important role in deciding about the
brand of Motorcycle.
 The price of the Motorcycle is one of the important
factors who affect the buying behavior of the customer.
 Price of Hero Honda Motorcycle is less as compared to
the Bajaj Motorcycle.
 Customer are prefer Hero Honda Motorcycle rather than
Bajaj Motorcycle.
 Market share of Hero Honda Motorcycle in Bilaspur city
is 46%.
RECOMMENDATIONS
 
 Hero Honda should introduce some more models having
more engine power.
 
 Hero Honda should think about fuel efficiency in case of
upper segment bikes.
 
 More service centers should be opened.
 
 Maintenance cost and the availability of the spare parts
should also be given due importance.
 
 They also introduce some good finance/discount schemes
for students.
 LIMITATION OF STUDY
 Research work was carried out in Bilaspur only the finding may
not be applicable to the other parts of the country because of
social and cultural differences.
 
 The sample was collected using connivance-sampling
techniques. As such result may not give an exact representation
of the population.
 
 Shortage of time is also reason for incomprehensiveness.

 The views of the people are biased therefore it doesn’t reflect

true picture.
CONCLUSION
 Most of the Pulsar, CBZ & Karizma are purchased by
young generation 18 to 30 because they prefer stylish looks
and rest of the models of Hero Honda are purchased more
by daily users who needs more average of bikes than looks.
 Hero Honda is considered to be most fuel-efficient bike on
Indian roads.
 Service & Spare parts are available throughout India in
local markets also.
 While buying a motorcycle, economy is the main
consideration in form of maintenance cost, fuel efficiency.
 Majority of the respondent had bought their motorcycle
more than 3 years.
THANK
YOU