By: Abhi, Thouseef, Shiv.

Introduction
 Marico is a leading India group
providing consumer products and services in
the areas of Health and Beauty based
in Mumbai.
 Marico markets well-known brands such as

Parachute, Saffola, Sweekar, Hair & Care,

Nihar, Shanti, Mediker, Revive, Kaya, Sundari,
Aromatic Fiancee and HairCode.
Continued…

 Marico’s Products and Services in Hair care,

Skin Care and Healthy Foods generated
during 2005-06 a Turnover of about Rs.11.5
billion (USD 250 Million).
Achivements

 Parachute has a market share of 21% in the

overall hair oil category.

 Parachute won the Asia Star Award for the

Parachute bottle warmer awarded by Asia
packaging Federation.
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 Parachute ranked 6th Most Trusted Brand in
Bangladesh by The Bangladesh brand forum -
an affiliate of the Global Brand Forum,
Singapore in 2008.

 Parachute won the Outstanding Marketing

Achievement AWARD SILVER 2008.
Brand Extention

 Parachute coconut oil.

 Parachute advanced revitalizing hot oil.
 Parachute cold oil.
 Parachute advanced jasmine.
 Parachute after shower.
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 Parachute after shower Anti-Dandruff Oil.

 Parachute advanced therapie.
 Parachute ayurvedic Hair Oil.
 Parachute advanced Starz shampoo.
Product Focus
 Parachute - Targeted on all women’s.
 Parachute - Targeted on young girls.
Advanced
 After Shower - Targeted on young men.
 Parachute - Targeted on children
below
Starz 10years.
Suggestions
As they are market leaders under hair care
segment they can also enter into other body
care products like,

 Body lotion
 Shampoos for all age groups
 Face washes
 Infant products (Less Glycerin)
Continued…

 Hair Conditioning.
 Special products for different types of hair

(silky, Curly etc,.)

THANK YOU…