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  • Knorr: Tummy Bhi Khush, Mummy Bhi Khush

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    ALOK NARVEKAR
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    Knorr has been making soups and seasonings since 1838 when the founder began experimenting with drying vegetables and seasonings. By the 1900s, Knorr products were being sold in over 8 countries and expanded to nearly 90 countries by 2000. Knorr launched soups in India in 1996 with 10 flavors and later introduced Soupy Noodles in 2010. Knorr markets its products as having 100% real vegetables, no added preservatives, and low cholesterol.

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    Knorr

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    Knorr has been making soups and seasonings since 1838 when the founder began experimenting with drying vegetables and seasonings. By the 1900s, Knorr products were being sold in over 8 countries and expanded to nearly 90 countries by 2000. Knorr launched soups in India in 1996 with 10 flavors and later introduced Soupy Noodles in 2010. Knorr markets its products as having 100% real vegetables, no added preservatives, and low cholesterol.

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    39 views8 pages

    Knorr: Tummy Bhi Khush, Mummy Bhi Khush

    Uploaded by

    ALOK NARVEKAR
    Knorr has been making soups and seasonings since 1838 when the founder began experimenting with drying vegetables and seasonings. By the 1900s, Knorr products were being sold in over 8 countries and expanded to nearly 90 countries by 2000. Knorr launched soups in India in 1996 with 10 flavors and later introduced Soupy Noodles in 2010. Knorr markets its products as having 100% real vegetables, no added preservatives, and low cholesterol.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    KNORR

    Tummy bhi khush, Mummy bhi khush


    HISTORY
    In 1838, Carl Heinrich Knorr
    01 opened a factory in Heilbronn,
    Germany

    Mr. Knorr began to experiment


    with drying vegetables and sea-
    02 sonings, which led to the launch
     of Knorr’s first dried soup 1873.

    In 1957, flagship Knorr brands were


    03 sold in only eight countries and by
    the year 2000, Knorr products were
    sold in nearly ninety countries

    04 In 1996, Knorr launched Soups in


    India with a range of 10 flavours.

    In 2010, Knorr launched Soupy


    05 Noodles
    KNORR: USP

    100% Get
    RealaVegetables and Restaurant
    modern PowerPoint like taste
    Presentation that is beautifully designed.

    No added preservatives and Low cholesterol

    Wide assortment of flavors. Knorr boasts of 20+ different flavors and the price is also very rea-
    sonable.

    The rationale behind the extension to Ready to Make products may be to make this brand more famil -
    iar to Indian households

    Worldwide Knorr has moved beyond Soups to become a full fledged Food brand.
    MARKETING CAMPAIGNS
    KNORR: PRODUCTS

    1 2 3

    Classic Knorr Cup- International


    Flavors a-Soups Soups

    • Shanghai Hot & Sour


    Chicken Soup
    • Mixed Vegetables
    • Hot & Sour Veg Soup • Italian Mushroom
    • Manchow Veg Soup
    • Sweet Corn Veg Soup Soup
    • Chicken Delite Soup
    • Thick Tomato Soup • Mexican Tomato Corn
    • Tomato Chatpata
    • Hongkong Manchow
    Noodle Soup
    COMPETITOR ANALYSIS

    • Positioned as Desi Chinese


    brand • Positioned as fitness offering
    • High Salts and sodium for the fitness conscious
    content makes it unhealthy • Prices higher than competitor
    THANK YOU

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