COMPETITOR ANALYSIS

Competitor analysis is critical in understanding the external

environment in which the firm operates.

Here are a few points you need to consider while analyzing

the competition –
The direct competitors
Segregation of established and emerging competitors
The strengths and weaknesses of your competitors
Strategies made by the competitors
Targeted audience of the competitors
Social media presence
Consider how your competition will respond to your
actions.
 ALPHA CORPORATION
• Main Competitors- Sharp, Zenith, RCA, Sony
• Emerging competitors- Hitachi, Kloss, Quasar
 SHARP ZENITH
STRENGTH-
STRENGTH-
Picture and WEAKNESS-
Better in large WEAKNESS-
sound quality, Price and
TV size segment, Sound and
Most considered manufacturer
reputation, picture quality
and held reputation
cabinet style
percentage

RCA
STRENGTH-
Price, Less time
taken by WEAKNESS-
customer to Cabinet design,
make purchase size
decision,warrant
y