Penyusunan Produk

&
Paket Wisata

UPW Semester IV
Poltekpar Makassar
Elza Nova Rizaly MM.Par
Tourism Product is…..
As defined by UNWTO, a Tourism Product is "a combination of tangible and intangible
elements, such as natural, cultural and man-made resources, attractions, facilities,
services and activities around a specific center of interest which represents the core of
the destination marketing mix and creates an overall visitor experience including
emotional aspects for the potential customers. A tourism product is priced and sold
through distribution channels and it has a life-cycle".
 Definition

Tourism Product – Range of

services & Goods to meet the
needs of Tourist during time
of Travel
 Identify product information

Attractions

Attractions can include:

 Historic sites

 Scenic location

 Special event

Tourist attractions can be:

 Natural

 Man-made
 Identify Product Information

Geographical features

• Mountain ranges • Rock formations

• Lakes • Beaches

• Rivers • National parks

• Caves

• Waterfalls
 Identify Product Information
Accomodation

• Room types • Packages

• Tariffs • Blocked dates
• Products and services • Seasons and times
• Room facilities • Minimum purchase
• Location and distance to attractions
Identify product information
Amenities and services

Amenities and services refer to the provision of basic services for

travellers including:

● Toilet blocks

● Water

● Electricity

● Food and beverage including restaurants,

cafes, bistros

● Medical services
 Identify product information
Amenities and services

 Banks and post offices

 General safety facilities including fire, police emergency

services

 Entertainment

 Sporting

 Shopping
Dont Forget Your Travel component to make Perfect Tour !
 Steps Making Package Tour

Selection Package
Inventory Quotation
Tour

You can list

Decision to choose Calculation of Tour Ready for served
Tour Component
Tour Component Component
(Attraction,Accomodation,Transport,
Restaurant ,Fees)
 Tips

The travel product is a comprehensive complex set of the

great number of services that are offered and sold to tourists,
but the main components included to it are: the trip purpose
(rest or work), travel transportation, accommodation, and
travel food.

 Only the correct combination of these basic components,

good service, and infrastructure that meet the needs and
expectations of travelers can make their rest and travel
complete and unforgettable.
«Travel Is An Investment in Yourself»
—SOMEONE FAMOUS
Template