PRESENTATION

ON
Intrapreneur, the new Entreprenuer  

Presented by
Ashita Wilson
Sec D

(185)
Today, organisations need to walk the extra mile to not
only engage/retain star performers, but also provide
them with the resources to develop the company further
by honing their entrepreneurial skills.
‘Intrapreneurship’ – the latest buzzword in India Inc
has started gaining momentum
Intrapreneurship is the practice of
entrepreneurship by employees within an
organization.
Difference between an entrepreneur and
an intrapreneur:

 An entrepreneur takes substantial risk in being the

owner and operator of a business with expectations of
financial profit and other rewards that the business
may generate.
 On the contrary, an intrapreneur is an individual
employed by an organization for remuneration, which
is based on the financial success of the unit he is
responsible for.
CHARACTERISTICS
 Results driven  ‡Persistent
 ‡Ambitious  ‡Influencing
 ‡Creative  ‡High Energy
 Original  ‡Action oriented
 ‡S elf Confident  ‡Interpersonal
 ‡Risk Tolerant  ‡Innovative
What keeps most people from becoming
entrepreneurs ?
Funding
‡Manpower 
‡Strong backing
‡Branding/Marketing
‡Fear 
Organisations embrace Intrapreneurs
 an entrepreneurial atmosphere within the
organisation itself.
 to develop innovative inhouse projects and services.
 to make organizations more profitable
 best way to retain talented staff
 growth opportunities
Business benefits
 Firms create competitive advantages by discovering
new and better ways to compete in an industry and
bringing them to market
 An enterprise that does not daily innovate inevitably
ages and declines
 Even in a successful business the disease
of bureaucracy and complacency is dangerous
Intrapreneurs benefits
 Flexibility
 ‡Less restrictions but
supportive environment
 Recognition
 ‡Their ideas are vehicles
towards advancement
 ‡ Increased value to
organization - increased
 PAYCHECK
 A classic case of intrapreneurs is that of the
founders of Adobe, John Warnock and
Charles Geschke. They both were employees
of Xerox. As employees of Xerox, they were
frustrated because their new product ideas
were not encouraged. They quit Xerox in the
early 1980s to begin their own business.
Currently, Adobe has an annual turnover of
over $3 billion
Vismaya Firodia, vice president, Kinetic India, says
that one of their recent models, the Zing, was an idea
that came from one of their employees. "He suggested
to us that we must think about having a mobile
charger in a mobike. It was innovative and was quite
appreciated. The research and development (R&D)
team is naturally at the core of such creativity, but we
by all means want to encourage it among all
employees," she says.
“Thus, consider Intrapreneurship to be an HR
tool or an innovation tactic,
intrapreneurship as a concept is here to stay
and has made many friends already”