AZADPUR MANDI

• Controlled by DAMB- Delhi Agricultural Marketing Board through

APMC- Agricultural Produce Marketing Committee

• Total area- 90 acres

– Vegetable- 44 acres
– Fruit- 30 acres
– Godown and Cold storages- 16 acres

• 22 auction sheds, 438 big shops, 928 small shops, 7 cold storages

• 68 vegetables and 50 fruits over the year

• Over 48 lakh MT arrival in 2015-16

– 26 lakh MT of vegetables and 22 lakh MT of fruits
 Grower

Aggregators

Commission
Agent / Aardi

Ladanis

Mashakhors
 Sourcing Process & Destination
• Fruits & Vegetables are sourced from across the
country based on seasonal supply.
• Destination is north India and export to Nepal,
Bhutan and Pakistan. Major consumer is
Punjab.
• Assumed character of national distribution
center for fruits like Apple, Banana, Orange,
Mango and vegetables like potato, onion,
ginger, garlic.
 Market Operational Challenges

• Traffic management (Accidents)

• Cartelization, for instance in Apples supply is
limited but demand is in excess
• Small retailers inside the market hinder the
wholesale operations
• Demonetization had a negative impact on
business
 Presence of Govt. Support
• APMC: Agricultural Produce Marketing
Committee, Azadpur
• Facilitate marketing of fruits & vegetables and
implement regulation meant for safeguarding
interest of farmers, producers/sellers &
consumers.
• Market fee: 1% of total sale value
• Commission: 6% of total sale value
UNLOADING STACKING
 Market timings, feeder zones,
cities, regions
• Supplies reach overnight- 11pm to 5am
• Auction starts at sunrise and continues till 10-11
am
• Feeder zones- Supplies come in from all over the
country
• For eg- Apples from Shimla, Manali, Baramulla, etc
• Onions from Maharashtra, MP, Karnataka, etc
• Peas from Punjab, Haryana, etc
 Auction types and approaches
• Vegetables- open auction
– Aadatis sell to
Ladanis/Mashakhors
– Dutch auction- open
outcry-descending price
– Token given to winning
participant on payment of
token amount followed by
weighing and settlement
– All in cash
– Quality is judged within
seconds
 Auction types and approaches
• Fruits- Hidden auction
(under cloth)
– Aadatis sell to
Ladanis/Mashakhors
– Not revealing selling
price to other buyers
– Illegal activity but
prevalent
– Further distribution of
quantity bought by one
buyer to other buyers by
similar hidden method
THANK YOU