E-Business Enterprises

• E-BUSINESS STRATEGY:
• To grow an e-business and help it succeed, there
are a number of strategies a small business owner
can employ.
• Falling behind the times in this rapidly changing
frontier can mean risking your company's success
in the virtual world.
Customer Relationship Management :
• Manage and analyse customer interactions and
data throughout the customer lifecycle, assisting
in customer and making the customer to retain.
• SCM Supply Chain Management :
• E-business will supply materials, information,
and finances as they move in a process from
supplier to manufacturer to wholesaler to retailer
to consumer.
• Electronic Commerce :
• Focuses on transaction processes and can be
applied to the links of various business processes,
such as auctioning of surplus goods.
• E-Business Growth Strategy:
• Taking advantage of new marketing opportunities
to target a larger audience for their product.
• Creating an affiliate marketing program for your
product or service.
• Continuous improvement in productivity and
profitability
• Entering New Markets:
• The ability to reach a global audience
• Selling back stock at a discount or finding a
new target market for a new product
• Use the Internet in a variety of ways to reach
consumers.
• The use of social media and quality content in
order to build a strong foundation for the new
market to use
 Emergency Trends in E-business Governance

• The emergence of internet technologies have

provided organisations and customers with access to
vast amount of data, information and services which
have revolutionized the process of exchanging
products and services online.
• Trends in E-business, E-services and E-commerce:
Impact of technology on goods, services and business
transactions provides insights into issues, challenges
and solutions related to the successful application and
management aspects of the e-business.
3. SOCIAL MEDIA:
• Social media has become an indispensable tool for
consumers online now-a-days.
• It’s no surprise that all kinds of businesses have
turned to social media to find and connect with their
target market.
• Consumers are 71% more likely to make a purchase
based on social media referrals.  
• Millennials are considered as the generation that
spends most of their time online, 47% of their
purchases are influenced by social media.
• This puts social media platforms in a prime position
for executing effective digital marketing campaigns.
• Global Availability:
• Global Available-to-Promise is a module in SAP Advanced
Planning and Optimization (APO) that enables organizations
to combine demand information from various sources into
one central repository in the SAP ERP.
• In other words, when a customer places an order, it checks to
see if the product that was ordered can be confirmed,
contingent on whether the product is coming out of the
available stock or from production.
• Essentially, it tries to fulfill customer demands by checking
against the current stock at hand by using Available to
Promise (ATP) rules.
• This helps confirm if the customer orders can be delivered. If
the demand cannot be fulfilled using the stock at hand, then
the system triggers production.
• Localisation:
• Localization enhances the consumer experience and
expands your brand reach.
• It gives your business an opportunity to target a new
consumer group.
• Research shows that “75% of consumers prefer to buy
products in their native language.”
• Every region has its own culture-specific behaviours.
• Be careful when entering into another market. Perform
extensive research. That may involve localizing your
taglines and slogans.
• Ex: Nokia failed miserably when launching its Lumia
phone in Spanish-speaking countries