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Business Research Method: Bhavika Dalvi SYBMS-206
Business Research Method: Bhavika Dalvi SYBMS-206
BHAVIKA DALVI
SYBMS- 206
QUESTIONNAIRE
A questionnaire is a research instrument consisting of a series of questions for the
purpose of gathering information from respondents.
IMPORTANCE
Relevant Data
Convenience to the respondent
Structured & Unstructured Responses
Qualitative & Quantitative Data
Large Coverage
Proper Processing
Easy to Alter
Sensitive Information
STEPS IN DESIGNING
QUESTIONNAIRE
Proper Understanding of the research problem and objectives
Know the target respondents
Decision on number of questions
Decision on the wording
Decision on the sequence of questions
Decision on physical characteristics of question
1. Size
2. Quality and colour of paper
Approval of questionnaire
Pilot Study to present quesstionnaire
Final Draft
ESSENTIAL OF GOOD
QUESTIONNAIRE
Relevant Questions
Clarity
Open ended Question & Closed ended Question
Logical sequence
Phyiscal Appearance
Pilot Study
TYPES OF QUESTIONS
Open ended questions
Closed ended questions
Semi – Structured questions
Filtered questions
Significance of Secondary Data
1. Less expensive
2. Less time consuming
3. Less processing of data
4. Quick decisions
5. Supplements primary data
6. Less paper work
7. Large volume of data
8. No sampling errors
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LIMITATIONS OF SECONDARY DATA
1. PROBLEM OF ACCURACY
2. PROBLEM OF RELIABILITY
3. LACK OF IN-DEPTH INFORMATION
4. PROBLEM IN QUALITY DECISION MAKING
5. PROBLEM OF SPECIFIC DATA
6. UNSUITABILITY
7. PROBLEM OF BIASED INFORMATION
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METHODS OF COLLECTION OF SECONDARY DATA
1. INTERNAL SOURCES
§ PRODUCT ANALYSIS
§ CUSTOMER ANALYSIS
§ ANALYSIS OF SALES TERRITORIES
§ SALES FREQUENCY ANALYSIS
§ FINANCIAL ANALYSIS
§ STOCK TURNOVER ANALYSIS
2. EXTERNAL SOURCES
§ GOVERNMENT PUBLICATIONS
§ SYNDICATED SOURCES
§ GENERAL PUBLICATIONS
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2) Semantic Differential Scale
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Unit – 3
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Data Analysis and Interpretation
Data Processing
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There are 5 Stages of Data Processing are as follows :
1. Editing
2. Coding
3. Classification
4. Tabulation
5. Graphic Presentation
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1) Editing
Types of Editing
A) Field Editing
B) Central Editing
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Essentials of Editing
1. Accuracy
2. Avoid Bias
3. Consistency
4. Completeness
5. Traning the Editors
6. Relability
7. Uniformity
8. Economical
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2) Coding of Data
§ Numerical Codes
Gender
(1) Male
(2) Female
§ Alphabetical Codes
Group A
Group B
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§ Alpha – Numerical Codes
For eg:-
Q.1 Objectives
Q.1 (A) Fill ups
Q.1 (B) T/F or Match the following
Q.2 Answer the following
2(a) (8)
2(b) (7)
or
2(c) (8)
2(d) (7)
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Steps in Coding
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4) Tabulation of Data
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Guidlines & Principles of Tabulation
§ Title
§ Table Title
§ Numbering of table
§ Footnote
§ Scale of Measurement
§ Source of Data
§ Row Stub
§ Numbering of Column
§ Separation of Column
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§ Alignment of Data
§ Appoximation of Data
§ Displaying of Data
§ No empty data cells
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PIE CHART
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BAR GRAPH
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LINE CHART
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GANTT CHART
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HISTOGRAM
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Guidelines for Graphic Presentation
§ Colours
§ Horizontal and vertical axis
§ Numerical Data Table
§ Title
§ Placement of variables
§ Placement of Graphs
§ Graphic forms
§ Define Target auidence
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§ Determine the message you want to communicate
§ Determine the nature of the message
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