Zomato

Strategic Management
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Hriday Vora Anmol Dugad Sayam Deb Yash Kabra Nalin Sharma
K053 K015 J009 J019 J043

Our Team
 About Mission & Core In the
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Company Vision Values news

Strategic Financial
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Objectives Objectives

Content
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 About Company
Zomato provides customers a platform where the user can find and
book restaurants, read and write customer reviews, browse and
upload images, order food delivery, book a table, and pay for
meals while dining out.

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 Vision Mission

Zomato is still focused on the big picture and the food Zomato's major goal is to ensure that no one experiences a
ordering and delivery industry's long-term growth bad meal.

potential. Zomato has contributed to this ecosystem by

assisting tiny eateries in levelling the playing field and
being more visible to new clients.

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Core Values

• Consumer comes first • Exhibit bias for action • Strive for excellence

• Stand up, disagree & commit • Always be curious, • Be humble

always be learning
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In the news
• Zomato stock down after Q3 FY22 results. LTP – Rs
82 (All time high: Rs 160)
• Zomato earmarks $400 Million for Quick commerce
expansion over 2 years. $225 MM has already been
invested across blinkit, Shiprocket and Magic pin.
• Zomato has ambitions to set up an NBFC that would
extend credit to restaurant partners and customers.
• Zomato exits from international businesses,
maintains presence in UAE.

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1) To be the preferred food company in India:

• Improving the quality of food – Hyperpure – B2B supplies

• Boosting accessibility for customers – Expansion in tier 2 & 3 cities – Cloud kitchen.

• Affordability – Make food affordable, without compromising on profits for partner restaurants
– Zomato Gold + repeat business.

Objectives
Strategic
• Variety – Provide a wide array of food choices to customers, in an organized way

2) To achieve profitability along with sustaining the high order values:

• Resumption of discounts/lucrative offers to maintain/increase market share – swiggy, grub,

bigbasket, zepto
• Turn net Ebitda positive

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Latest quarter performance: Adj Revenue up by 78% yoy to Rs 1420 Crore, flat QoQ. Co. favoring
discounts on delivery charges instead of entire food orders. Discounts per order down 5 Rs QoQ.
Adjusted EBITDA @ - 270 Crores Rs, vs -310 Crores Rs in Q2. Contribution margin at 1.2%.

• To achieve higher scale so as to improve the unit economics.

• To improve the contribution as a % of GOV to 5% over 2-3 years, so as to achieve EBITDA
break even.

Objectives
Financial
• Focus more on growing/emerging geographies (Tier 2/3 cities particularly)
• Having a more diversified revenue base – food ordering, dine in, quick commerce, cloud
kitchens.
• To create a food delivery ecosystem that reduces costs over the long term – Deploy USD 1
Billion over the next two years for strategic investments in startups – already deployed USD
225 MM in Blinkit (Grocery delivery), Shiprocket (Logistics), Curefit (Cloud kitchens) – and shut
down non-core businesses (Eg grocery, nutraceuticals, liqor, etc)

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The End