[1] Key Partners [2] Key Activities [4] Value [5] Customer [7] Customer

Propositions Relationships Segments

[3] Key Resources [6] Channels

[8] Cost Structure [9] Revenue Streams

 [1] Key partner
• BITI’S cooperates with overseas retail distributors such as:
 Speedo International Ltd. is a distributor of swimwear and swim-related
accessories based in Nottingham, England.
 Decathlon S.A. is a French sporting goods retailer. With over 1647 stores in
nearly 1000 cities in 57 countries and regions it is the largest sporting goods
retailer in the world.
 Lotto Sport Italia is an Italian sports equipment manufacturer based in
Trevignano, near Treviso. The company manufactures and commercialises
sporting and casual clothing and footwear (including sneakers, and football
boots).
• Some of BITI’S key partners in Vietnam:
 AEON is currently one of the largest retail trade groups in the world with 179
Japanese and foreign joint ventures.
 Lazada Vietnam is an e-commerce trading platform, providing products in many
different categories such as furniture, tablet phones, ...
 Tiki is the name of a leading e-commerce website in Vietnam
 [2] Key activities
• The main key activity of the company is designing and developing products with a
varity of designs, colors, .. to meet the demand of consumers. In order to achieve
that, other activities are involved, such as research (about materials, technologies,
and trends/behavior) and negotiation with the suppliers.
• Marketing, sales, and advertising are essential for this business model.
 Example:
Biti's Hunter - hành trình 4 năm làm nên câu chuyện: Thấy "Đi để trở về" là thấy Tết
 [3]. Key resources
• Human Resources: Abundant human resources, skilled, cheap labor. The creative
design team always comes up with new and interesting ideas.
• The infrastructure: Large scale and large capacity, nationwide distribution network
and many stores in China.
• Materials: The main ingredient that can be purchased domestically makes Bitis less
susceptible to external factors
 [4]. Unique Value Propositions (UVP):
• "Embrace every step".
• Brings smoothness in every step of customers with Vietnamese products and prices
for Vietnamese.
 [5] Customer Relationships
• Personal Asistance: In this type, a company interacts directly with a
customer through an employee. They will assist the customer in the pre-
purchase, purchasing process, and post-purchase stages.
• Communities : The rise of electronic technology and social networks is
creating customer communities and allowing businesses to communicate
directly. This helps businesses drive better customer experience, as the
community helps customers share their own experiences and discuss
common wishes and solutions.
 6.Channels
• Online: Tvc, Facebook,Google Adwords, Youtube, instagram

TVC Facebook Youtube

29.914 52k
Lạc trôi- Sơn
people subscribers
Tùng MTP
follow

Đi để trở về-
Soobin Mini games 58 videos
Hoàng Sơn

• Offline: Product testing, campaign step out, tour concert,exhibition

7. Customer Segments
 DEMOGRAPHIC
Ages 15-25
Gender All gender
Income Above-average earnings
Job People in the middle class (especially young people) have steady incomes.
PSYCHOGRAPHIC
Style The style is young and safe, the material is soft, and the form is ultramodern.

Personality New Vietnamese people are creative, often forward-thinking, and love
discovering and sharing themselves.
GEOGRAPHIC
Regional Viet Nam
DEMAND
Recognize the self-affirmation habits of young consumers, and embrace the
transition
 8. Cost Structure
● Biti's has positioned itself as a footwear brand with assured
quality and reasonable prices, because quality pricing is the
company's guiding principle. Do not consider price to be the
most important competition factor. Biti's is one of the few
businesses that uses a "one price" policy that applies to both
the domestic and international markets.
● Biti's has hit the psychology of customers to order goods of
good quality, and it must be understood that the same good
quality is the attribute that differentiates Biti S's products from
rival products with its high priced approach. The policy of
enforcing a single price across the country often gives
customers peace of mind when making purchasing decisions.
 9. Revenue Stream
• Revenue streams can be divided into two categories:
1. Transaction Revenue: These revenues are earned from the customer making a one-time payment for
the product or a rendering of a service.
2. Recurring Revenue: These are earned from consistent ongoing payments rendered to the company for
either the delivery of the value proposition of after sales care for the customer.
=> Biti’s Hunter use transaction revenue when they sell product as a shoes for customer they
payment only one time and they will have a shoes. This is core operating revenue account for Biti’s
Hunter, it is usually given a specific is sales revenue
• Also there are two mechanisms associated with revenue streams:
1. Fixed: Fixed revenue stream mechanism is when you offer the same price no matter what happen on
the market
2. Dynamic: Dynemic revenue stream mechanism is when you offer a price that varies depending on
different market forces for your solution
=> Biti’s Hunter use fixed revenue stream mechanism is when you offer the same price at
everywhere, domestic or foreign. So customer don’t be scare of buy product with higher price.