Fitkreed

a–A
nutritio
nal app
 EXECUTIVE SUMMARY
SOLUTION

FITKREEDA VISION
An app which provides
you personalised workout Build a healthy society
plans, nutrition advice and
many more

PROBLEM
MISSION
• Lack of time for
Enhancing the quality of life
exercise.
in the community
• Lack of knowledge
 BUSINESS STRUCTURE
LOCATION
Digital mode
MANAGEMENT TEAM

Anukool shukla Snigdha sahay Mohit aswal Apoorva tiwari Akshat sabharwal
CEO HR Head CFO CTO Operations head

LEGAL STATUS
Private ltd.co
 PRODUCTS AND SERVICES
• Specialized diet plans.
• Nutritionist.
• Calory counter.
• BMI calculator
• Live chat with experts.
• Recipe of healthy food and drinks.
• Flexible exercise routines.
• Shopping assistance

ACHIEVE YOUR
EAT HEALTHY EXERCISE DAILY GOALS
 MARKET ANALYSIS
TOTAL AVAILABLE MARKET
$2.60 billion in 2021 TAM

SERVICEABLE AVAILABLE MARKET Market

$70.93 million share

to

TARGET MARKET Target

market
People falling between age of 21 to 37
SAM
MARKET SHARE
1400 cr.
 Hot Trends –
A) People are being more health concerned after
covid pandemic
B) Tokyo Olympics has made people more indulged
in sports and fitness
C) Eating healthy has been always referred to western
Regulations – salads and meats but now people globally
• Government of India has recently initiated fit understand the benefits of Indian veg diet.
India campaign under which they are helping and
promoting health and fitness related brands.
• Some 200 Application out of 156,000 related to
fitness and nutrition are regulated by FDA (food
and drug administration),so eventually apps are
regulated and governed by companies'
management only.
COMPETITORS
 PRICING
MEMBERSHIP PRICES
• Monthly plan : Rs.300
• Semi annual plan : Rs.900
• Annual plan : Rs.1500

PRIME MEMBERSHIP PLANS

Includes: (Meal plans and Recipes, Personalized Goals, Ad-Free experience)

• Monthly : Rs.500
• Annual : Rs.2500
 MARKETING

Social media marketing E-mail marketing

Personal marketing
 MITIGATING RISKS

• MARKET/COMPETITION RISKS
Mitigated with first mover advantage

• TECHNOLOGY/PRODUCT RISKS
Mitigated with reliable QR code system

• MANAGEMENT/TEAM RISKS
Hire employees who workout frequently

• FINANCIAL RISKS
Credit points system to ensure user base
 OPERATIONS
Market research and Analysis

Make prototype & User test

Use technical stuff

Remove bugs from application

Release and Maintain

1. COVID-19 has impacted every business related to the sports and fitness industry. But this virus has led to increment in the
growth of usage of mobile fitness app. After research we found that now a days that people are more concerned with their
fitness and diet. Especially, after covid-19 scenario people are more focused on their health.
2. Prototype and user testing – a. User profile
b. Workouts
c. Nutrition plan
d. Notifications
3. Using of technical methods.
4. Removal of bugs and glitches from the software.
5. Release of the application and maintaining and updating it afterwards.
HOW WE WILL FUND OUR STARTUP
Few options we are considering:
Bootstrapping - Pooling a sum of Rs 1,50,000/- out of personal savings and personal credits
Total of Rs 7,50,000

Startup Business loans ( Rs 8,00,000 ) - Pradhan Mantri Mudra Yajna

Start Up India
Credit guarantee Scheme
HDFC Bank start up loan

Pitching sponsors ( Rs 4,50,000 )– sponsorship from brands like Subway, Mamaearth, Nutribox,Fitchef,
Baithak, Nutritious Nation, Rawleaf etc..
 Financial plan
Expected revenue Costing of startup
• Subscriptions per year – 2600x500 • Base line coder/developer – Rs.
=Rs13,00,000 7,00,000
• Nutritional Food Delivery – Rs • Server hosting and database
10,00,000. management – Rs 6,00,000
• Personal trainer service- Rs 5,00,000 • Nutritionist – 3,50,000
• Sponsorship from local businesses - • Unforeseen circumstances – 2,50,000
Rs 7,00,000 lakhs
• Registration &fees– 1,00,000
 Appendices
Projected Revenues Year 1 Year 2 Year 3
Expenditure 20,00,000 23,00,000 25,00,000

Sales Revenue 35,00,000 42,00,000 50,00,000

Net Income 15,00,000 19,00,000 25,00,000

REFERENCES

1. https://topflightapps.com/ideas/how-to-build-a-fitness-app
2. https://bit.ly/3v1FQd8
3. https://yournest.in/
4. https://bit.ly/304S1dF
 Thank you
Presentation by
Akshat Sabharwal – PGFB2108,
Anukool Shukla – PGFB2113,
Apoorva Tiwari- PGFB21,
Mohit Aswal – PGFB2133
&
Snigdha Sahay – PGFB21