CASE SYNTHESIS

 Presence at multiple locations

 Legacy Business for 50 years KEY FINDINGS
 Aware about the e-commerce model

In-house manufacturing Supplier

 No online presence
 Not in the correct financial position
to start a new shop Offline store of Saleem
Competitor
clothing

 Overhead challenges due to COVID

Loyal customers and retail Buyer
 Competitor ready to acquire Mr. Sharma's
business buyers for 50 years
Customize products as per
Substitution
customers’ demand
 Chances of upscaling through
“Atmnirbhar Bharat” initiative by GOI
 To build his business online. USP at Digital Stores New Entry

Case Synthesis Strategies Proposed Solution

OPTION STRATEGY BUSINESS IMPACT SELECTION OF STRATEGY

- Will Hamper Business Legacy business

- Decision making on black swan event
1 Sell some or whole part of the business NO
- Loosing out loyal customer base of 50 years
- Cash Rich only for short term

- Liquidity crunch situation for overall business

2 Start entirely new business with digital platforms - Increase in further overhead expenses NO
- Option viable for mid term or long term business

- Company should not sell the business

3 Business Continuation – Incremental Analysis - Minimization of operating expenses YES
- Lay down marketing strategies like Push marketing, etc

Bird Eye of Business Continuation Strategy – Function Wise

Marketing Finance Business Development Business Operations

1) Push marketing - Short term
Sales gains
2) Use of digital marketing for
loyal customer base ex – Video
Advertising, SMS, etc
1) Optimizing the operating
expenses of the firm
2) Performing incremental
analysis for creating
attractive sales offers
1) Exploring new markets for 1) Effective utilization of 3M –
direct supply to small retailers Man/Machine/Material
2) Opening of digital store in mid 2) Usage of 3PL Logistics
term expansion plans management for delivery

Case Synthesis Strategies Solution

 KEY STEPS FOR BUSINESS REVIVAL – Timeline Based

Halt on expansion
1-2 years
Invest in operating cost
for digital store
1-2 years

Offers on offline stores Push marketing for

6 months
existing customers
6 months

Market research for

potential customers
Distribute existing 1-2 years
manpower in digital store
1 year

Case Synthesis Strategies Solution