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Facebook Marketing: A Sub-Part of Social Media Marketing
Facebook Marketing: A Sub-Part of Social Media Marketing
Facebook Marketing: A Sub-Part of Social Media Marketing
MARKETING
A sub-part of Social Media
Marketing - Group 5
What is a Social Media
Marketing?
■ Social media marketing is
the process of gaining
website traffic or attention
through social media sites.
(Facebook, twitter, LinkedIn,
Instagram, Google+ and so
on….)
Benefits of Social Media
Marketing:
■ Brand Awareness.
■ Brand Promotion.
■ Increase Sales.
■ Increase conversion on website.
■ Increase engagement in your App.
■ Social media allows you to get feedback instantly.
■ Social media helps target audiences more
effectively.
What is FACEBOOK?
■ Basically Facebook is a social media platform, where we can make
new friends, find old school/college friends, interact with new
peoples, see photos of our friends and celebrities and so on.
■ But in digital marketing term, Facebook is a Sub-part of Social Media
Marketing that We can use as a tool of social media marketing.
Why Facebook ?
■ Facebook has a huge amount of costumer base.
■ Facebook has 2.23 billion monthly active users.
■ Facebook support more than 100+ languages.
■ Facebook is a globally popular social
networking
platform.
Overview of Facebook
■ The average Facebook user has 330 friends; 15% of FB users
have
more than 500 friends
■ An average user likes 40 pages
■ Each day 4.7 billion posts are shared on Facebook.
■ There are between 1500 and 15,000 pieces of content that
Facebook could show you each time you log in.
What is a Facebook Page?
Cover Photo
Call to
action
Posts
What are FACEBOOK Posts?
■ Post or content of a post can be anything
text, photo, video or link to another
website or article.
■ The key to Facebook marketing is having
content that people want to see, like and
share.
■ The other important key to Facebook
marketing is that your post should have a
call to action and it should be a unique
content.
What is Reach?
■ Reach: the number of people who see your post.
■ Similar to print readership in traditional advertising.
■ It may appear in people’s feed, but it depends on they may react to it or
not.
Advertising
Side column
ads
Location
Age
Gender
Languag
Monitoring Facebook ads.
Performance
Your ad
Facebook Retargeting
■ Facebook provides you with a pixel or code to be placed on
your website by your web development team.
■ Retarget those people who have visited your site in the last
X days.
■ Retarget people who have visited a specific page on your
site
■ Example: Retargeting people who visit the Tastyfix page.
■ Pixel is the same for every page, but you can have FB track
specific pages
Facebook Pixel Code
Conversion
Tracking
■ Track the people that not only click on your ad, but go all the
way through and complete a transaction (whether it be to
purchase and item, register for an event, register for contest
etc.)
■ These Conversion Tracking pixels need to be placed on the
thank you pages by your web developers. Since that is the
very last step, you now have captured that data from FB.
THANK
YOU…
Any
Question?