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    Bhukti Dhoru
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    Cadbury began in Birmingham, England in the 1800s selling tea, coffee and drinking chocolate. In 1905, they launched their signature Dairy Milk chocolate bar with a higher milk content. Today, Cadbury is associated with best tasting chocolate and strives to source cocoa sustainably and use natural and halal ingredients in their popular products like Dairy Milk, Celebrations, and Bournville.

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    Cadbury began in Birmingham, England in the 1800s selling tea, coffee and drinking chocolate. In 1905, they launched their signature Dairy Milk chocolate bar with a higher milk content. Today, Cadbury is associated with best tasting chocolate and strives to source cocoa sustainably and use natural and halal ingredients in their popular products like Dairy Milk, Celebrations, and Bournville.

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    © All Rights Reserved
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    9 views20 pages

    Cadbury Brand Managment

    Uploaded by

    Bhukti Dhoru
    Cadbury began in Birmingham, England in the 1800s selling tea, coffee and drinking chocolate. In 1905, they launched their signature Dairy Milk chocolate bar with a higher milk content. Today, Cadbury is associated with best tasting chocolate and strives to source cocoa sustainably and use natural and halal ingredients in their popular products like Dairy Milk, Celebrations, and Bournville.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 20

    Cadbury

    Brand Building
    Bhukti Dhoru
    TYBMS A005
    CADBURY
    The Cadbury brand is associated
    with best tasting chocolate which
    includes from everything from
    solid blocks to chocolate filled
    bars and novelties. For many
    people, chocolate is Cadbury and
    no other brand will do.
    History
    John Cadbury, a Quaker,
    began selling tea, coffee The Company was
    and drinking chocolate in Incorporated in India Relaunched
    Bull Street in Birmingham,
    on 19th July 1948. Cadbury Dairy
    England.
    Milk.
    1800-1900
    1948-1977 2003-4

    1905
    1984
    In 1905, Cadbury launched
    its Dairy Milk bar, a The company
    production of exceptional launched its Dairy
    quality with a higher
    proportion of milk than Milk chocolate.
    previous chocolate bars.
    What is Cadbury all
    about?
    Cadbury endeavour to live up to
    founding principles of generosity.
    And Cadbury believes that this
    generosity of spirit is as important
    today as it's ever been. That’s why
    Cadbury says “There’s a glass & a half
    in everyone”.
    Brand Performance
    ● Natural Colours
    ● Halal
    ● Gluten Absent
    ● Pure Vegetarian

    100% Sustainably Sourced


    Cocoa
    Product Reliability & Durability
    High-quality & Consumer Taste
    Moderate Priced Oriented

    65 million
    Hygienically
    liters of fresh
    processed
    milk
    Packaging
    1. Distinctive packaging design.
    2. The Cadbury corporate
    purple color.
    3. The glass and a half of full
    cream milk logo.
    4. The Cadbury script logo.
    Best Selling
    Cadbury Dairy
    Milk
    ● A glass and a half hero Cadbury Dairy
    Milk is at the heart of Cadbury’s success.
    ● Loved by millions of people in over 30
    countries around the world.
    ● And no matter where in the world
    Cadbury Dairy Milk is enjoyed, there’s
    always a glass and a half of fresh, natural
    milk in every half pound.
    Dairy Milk & 5-Star
    Dairy Milk Silk
    Bournville
    Eclairs, Shots & Bournvita
    Cadbury Celebrations
    Celebrity Endorsement
    Brand Personality & Value

    Performance Respect

    Integrity Responsibility
    Brand Judgement
    Loyalty
    Programs
    Loyalty Programs
    REWARD POINTS

    CHOCOLATE CHUNK REWARDS

    CADBURY GIFTING COUPONS,


    PROMO CODES & OFFERS
    COMMUNIT
    Y

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