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Boston Consulting Group Matrix THE GROWTH SHARE MATRIX
Stars
Question
Marks
“ To be successful, a
company should have a
GROWTH
portfolio of products with
different growth rates and
Cash different market shares.
Dogs
”
Cows
Opportunities
S
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W
Weakness
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SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
SWO
Opportunities T Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Jupiter is a gas giant and
Mercury is the closest
the biggest planet in the
planet to the Sun and the
Solar System
smallest one
Opportunities Threats
Despite being red, Mars
Venus has a beautiful
is actually a cold place
name and is the second
full of iron oxide dust
planet from the Sun
SWOT Analysis Infographics
S W
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
SWOT
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
O T
SWOT Analysis Infographics
SWOT Analysis Infographics
Mars
S Despite being red, Mars is a cold place
Neptune
Neptune is the farthest planet from the Sun W
Jupiter
O Jupiter is a gas giant and the biggest planet
Saturn
Saturn is composed of hydrogen and helium T
Boston Consulting Group Matrix
THE GROWTH SHARE MATRIX
Stars
Question
Marks
“
Many “businesses” require
GROWTH
CASH USE
far more cash input than
Cash
Dogs they can ever generate.
”
Cows
Stars
Question
Marks
“A few businesses generate
GROWTH
CASH USE
far more cash than they
Cash
Dogs can profitably reinvest.
”
Cows
Stars
Question
Marks
“A few businesses are self-
GROWTH
sufficient in cash flow. Over
CASH USE
time they will become
much larger and also large
Cash net generators of cash.
Dogs
”
Cows
Stars
Question
Marks
“ Most businesses, however,
generate very little cash even
GROWTH
CASH USE
thought they use little. The
reported earnings must be
reinvested and probably
Cash always will. These businesses
Dogs
”
Cows are “cash traps”.
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Jupiter
Jupiter is a gas
W Neptune
Neptune is the
T
giant and the farthest planet
biggest planet from the Sun
S Saturn O Mars
SWOT Analysis Infographics
Jupiter is a gas
Jupiter is a gas Jupiter is a gas Jupiter is a gas
giant and the
giant and the giant and the giant and the
biggest planet
biggest planet biggest planet biggest planet
SWOT Analysis Infographics
Mercury Saturn
W
hs
ea
t
kn
ng
re
es
Mercury is the closest Jupiter is a gas giant
St
s
es
planet to the Sun and and the biggest planet
the smallest one in the Solar System
s
tie
Th
ni
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re
or
at
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s
O
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Mercury Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
Mars Moon
Opportunities Threats
Venus has a beautiful
Jupiter Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the
smallest one S W the biggest planet in the
Solar System
Opportunities Threats
Venus has a beautiful
O T Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
Free Template
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Free
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Template Template
Free Free
Template Template
Free AB Free
Template AJ Template
Free Free
Template O Template
Free Template
SWOT Analysis With
Silhouettes
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S
STRENGTHS
W
WEAKNESSES
O
OPPORTUNITIES
T
THREATS
THE COMPETITIVE ANALYSIS MATRIX
Internal
External
Positive Negative
27
SWOT Analysis With Silhouettes
SWOT
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SWOT Analisys
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Free Template
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Weakness
O
Strength Threat
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SWOT Analysis Infographics
S W
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
SWOT
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
O T
SWOT Analysis With
Silhouettes
Strengths Weaknesses Opportunities Threats
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THE COMPETITIVE ADVANTAGE MATRIX
Porter’s Generic Competitive Strategies
Source of Competitive Advantage
Broad
smallest is the closest planet to the Sun and Cost Leadership Differentiation
the smallest is the closest planet to the Sun and
Competitive Scope
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
Narrow
Differentiation
the smallest one Cost Focus
Focus
Venus has a beautiful Despite being red, Mars Jupiter is a gas giant and Saturn is composed
name and is the second is a cold place full of iron the biggest planet in the mostly of hydrogen and
planet from the Sun oxide dust Solar System also helium
SWOT Analysis Infographics
Threats Strengths
Mercury is the closest S Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
T W
Opportunities Weaknesses
Venus has a beautiful Despite being red, Mars
name and is the second O is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths S W Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun
O T full of iron oxide dust
SWOT Analysis Infographics
S W O T
Mercury Neptune Mars Jupiter
Mercury is the Neptune is the Despite being red, Jupiter is a gas giant
closest planet to the farthest planet from Mars is actually a and also the biggest
Sun and the smallest the Sun and the cold place full of iron planet in the Solar
in the Solar System fourth-largest oxide dust System
Porter’s Five Forces Model FORCES DRIVING INDUSTRY COMPETITION
Industry
Competitors
Mercury is the closest Suppliers Buyers
planet to the Sun and the Mercury is the closest
smallest one Rivalry Among planet to the Sun and the
Existing Firms smallest one
Substitutes
Mercury is the closest
planet to the Sun and the
smallest one
38
Source: Porter, M.E., "Competitive Strategy" (1980)
SWOT Analysis Infographics
S
STRENGTHS
Despite being red, Mars is a cold place
W
WEAKNESSES
Jupiter is a gas giant and the biggest planet
O
OPPORTUNITIES
Neptune is the farthest planet from the Sun
T
THREATS
Saturn is composed of hydrogen and helium
Porter’s Five Forces Model
FORCES DRIVING INDUSTRY COMPETITION
“
Potential
Entrants
New entrants to an
Industry
Competitors industry bring new
Suppliers Buyers capacity, the desire to gain
Rivalry Among
Existing Firms
market share, and often
substantial resources.
40
Substitutes
“
Potential
Entrants
Buyers compete with the
Industry
industry by forcing down
Competitors prices, bargaining for higher
Suppliers Buyers quality or more services, and
Rivalry Among playing competitors against
Existing Firms
each other -all at the expense
”
of industry profitability.
Substitutes
“
Potential
Entrants
Substitutes limit the
Industry potential returns of an
Competitors
industry by placing a ceiling
Suppliers Buyers
Rivalry Among
on the prices firms in the
Existing Firms
industry can profitably
charge.
42
Substitutes
“
Potential
Entrants Suppliers can exert
bargaining power over
Industry
Competitors participants in an industry
Suppliers Buyers by threatening to raise
Rivalry Among
Existing Firms
prices or reduce the quality
of purchased goods and
”
services.
Substitutes
“
Potential
Entrants
Rivalry among existing
competitors takes the familiar
Industry
Competitors
form of jockeying for position -
Suppliers Buyers using tactics like price
Rivalry Among competition, advertising
Existing Firms
battles, product introductions,
and increased customer
”
Substitutes service or warranties.
PHASE 1
Task 1
Task 2
PHASE 2
Task 1
Task 2
PHASE 1
Task 1
Task 2
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