SEO Strategy Study For NORTHTELECOM

Preliminary analysis study for SEO optimization @NorthTelecom
This presentation is included in the evaluation process for the candidature for “Marketing Manager” position
Pedro Brites | Marketing Manager | pedrojbrites@hotmail.com | +351 960 415 713 Author: Pedro Brites | Marketing Manager | pedrojbrites@hotmail.com | +351 960 415 713
GENERAL ASSUMPTIONS
The presentation is divided into 4 main categories: 1. Oil & Gas sector, 2. Digital Strategy, 3. The Sales Funnel, 4. SEO Performace analysis.
Due to the nature of the request: “presentation for SEO strategy in Oil & Gas sector for NORTHTELECOM”, it is essential, before elaborate any
suggestion, to study and know the current situation of the Communication market in this activity sector. This is the starting point on Page 4.
Point 2, Digital strategy, is focused to improve the business performance and competitive advantages in digital NORTHTELECOM social media
platforms with diversified content to create opportunities for growth, brand awarness and community engagement; supporting the SEO efforts
strategy that can´t run isolated to achieve its goals.
The integration with other main functional areas of the company, as Sales Dep., takes an important role in the execution of the offline strategy
and supportive actions to achieve desired goals. The Sales funnel is considered on Page 20 integrating the digital content lifecycle.
Lastly on Page 24, and due to the need to evaluate the current NORTHTELECOM site rank and performance, I´ve executed a series of SEO analysis
to share some suggestions for improvement. Added some suggestions to create a design layout that can be used in future posts to visually
communicate the Values, Vision, Mission of the company.
Final considerations:
The limited access to some statistic and information sources (since most of them are paid) were a major obstacle to have a more conclusive study
of the Oil & Gas and Communication market sectors.
For the preparation of the budget, at the moment, only easily identifiable investments were considered. Some actions are not quantifiable at the
moment (only could be per suggestion) given their nature, such as investment in technical videos, agencies partnerships, Google paid advertising,
etc. In this sequence, the timeline that should be built will depend on the available tools, communication material to be prepared and adjusted to
the global strategy.
The present SEO study does not represent an individualized strategy. It´s main important to integrate with the Annual Marketing/Digital Marketing
Plan and KPI´s, with the Sales strategy, Financial resources, and, finally, with the overall NORTHTELECOM strategy.
Thank you.
Pedro Brites
2
Pedro Brites | Marketing Manager | pedrojbrites@hotmail.com | +351 960 415 713
Index Page
Oil & Gas Sector 4

Digital strategy 12
The Sales funnel 23
SEO northtelecom Performance analysis 27
3
Oil & Gas
Sector Page
Oil & Gas Facts Overview 5
Number of Offshores worldwide 6
Oil & Gas sector The Scope 7

Communication market Priorities & Investment 8
Communication market Competitive Landscape 9
Communication market Sector Opportunities 10
Communication market Main Conclusions 11
4
Oil & Gas
Facts Overview
2020 has been a tumultuous year for the oil and gas industry with (17%) in ‘hard
reset’ mode – double that of the overall average (8%).
DECLINE IN ENERGY DEMAND

COVID-19 struck. The pandemic dramatically reduced demand as commercial and consumer transport modes effectively went into hibernation
and manufacturing output dropped.
COSTS REDUCTION
Drastic downturn caused many oil and gas companies to reduce development programs, scale back production or shut down wells in order to
reduce both capex and opex.
INVESTMENTS REORIENTATION
Oil and gas executives have focused on cash preservation, concentrating on core operations, reducing spend by leveraging remote working
capabilities, ranging from videoconferencing to automated drilling, and production processes.
PRIORITIES & INVESTMENT
From a technology perspective, everything must be geared around enabling efficiency and cost gains. Systems and data must be integrated across
front, middle and back offices to deliver more precise forecasting, enable shorter decision cycles that drive profitability and reduce waste.
Source: KPMG / Deloite
5
Oil & Gas Number of Offshore Rigs Worldwide by Region 2021
Number of Offshores Red Sea 17
Worldwide Black Sea

Mediterranean
18
26
Venezuela 46
The North Sea and the Gulf of Mexico Brazil 51
South Asia 58
(United States) are home to many Western Africa 75
offshore rigs, totalling 184 rigs and 175 Mexico 88
Southeast Asia 152
rigs, respectively.
Far East Asia 155
Persian Gulf 159
Gulf of Mexico (U.S.) 175
North Sea 184
Number of Offshore Rigs Worldwide by Operator, 2021

Total
Pemex (NOC) and Saudi Aramco (NOC) ExxonMobil
operate many of the world’s offshore Chevron
ADNOC Offshore (NOC)
oil and gas rigs with 45 units and 44
CNOOC (NOC)
units, respectively. Shell
Transocean Ltd., a Swiss company, is BP
Statoil
one of the largest offshore drilling
Petrobras (NOC)
contractors. ONGC (NOC)
Source: Statista
Saudi Aramco(NOC)
Pemex (NOC)
0 5 10 15 20 25 30 35 40 45 50 6
Oil & Gas
the scope
“Worldwide Offshore Drilling Rigs Industry to 2026 - Middle-East and
Africa to Witness Significant Growth”
“The offshore drilling rigs market is moderately fragmented. Some of the major offshore rig
manufacturers include Keppel Corporation Limited, Samsung Heavy Industries Co. Ltd,
Sembcorp Marine Ltd, Transocean Ltd, and Seadrill Ltd.”
Rigs Count Overview and summary count

Area Last Count Change Date of Change Date of
count from prior prior from last last year´s
count count year count
U.S. Jun 21 470 +9 Jun 21 +204 Jun 20
Canada Jun 21 117 +24 Jun 21 +100 Jun 20
Middle East May 21 333
International May 21 750 +55 Apr 21 -55 May 20
Source: Baker Hughes
7
Oil & Gas Communication market
Priorities & Investment
Top three business issues that management boards are looking Three most important technology investments
for the IT function to address:
Oil & gas vs. Overall Oil & Gas vs. Overall
Oil & Gas Oil & Gas
1. Improving operational efficiency 1. Infrastructure/ Cloud
2. Gaining actionable insights from data 2. Security and privacy
3. Enabling the workforce 3. Technology development, management and operations
Overall Overall
1. Improving operational efficiency 1. Security and privacy
2. Improving Customer engagement 2. Customer experience and engagement
3. Enabling the workforce 3. Infrasctructure / Cloud

Source: 2020 Harvey Nash/KPMG CIO Survey, KPMG International
Consideration
The IT sector is demanding for more! More innovation and more speed in the communications system providers. Systems
that offers higher value, efficiency and effetiveness, are now the priority to improve operationality, productivity, more realiable
real-time automation, and obtain faster insights from data. It´s a strategic market opportunity for Communications Service
Providers, such as NORTHTELECOM, to address and comunicate the advantages of technology assets that have in their
solutions services packages, that meets the market needs.
8
Oil & Gas Communication Market
Competitive landscape
Offshore Oil & Gas Communications Market –
Growth Rate by Region (2019-2024)
Source: Mordor Intelligence

Consideration
The offshore Oil & Gas communications market is highly competitive owing to the presence of many players operating in
domestic and in the international scope. However, the market appears to be moderately concentrated with the major players
adopting strategies like product and service innovation, and mergers and acquisitions. Some of the major players in the market
are ABB Ltd, Alcatel Lucent SA, AT&T Inc., Siemens AG among others. The communication strategy focus should be applied to reach
these emergent markets / prospects.
9
Oil & Gas Communiation market
Sector Opportunities
COVID-19 and the oil downturn have accelerated—not paused—long-term
trends, such as energy transition and digital transformation.
DIGITALIZATION
Digitalization is expected to play a key role in effective energy transition strategies in 2021. The communication networks of the future must
be equipped for the transmission of high volume of data since digitization is gaining traction in the Oil & Gas industry.
ADVENT OF NEW TECHNOLOGIES

With the advent of 5G networks in the near future, the corresponding devices will also be available with increased download and upload
speed, allowing higher digital-powered operations generate time-critical exabytes of data that need very high bandwidth and low latency
data streaming to other sites.
NEW ENERGY DEMANDS

More environmental friendly type of energies are climbing in the market. “Au pair” of this peaks, in a global scale, the companies are willing
to explore new forms of energy sources (e.g. Renewable/green energy) and communication technology that can deliver faster forecasting,
and enable shorter decisions.
MARKET GROWTH
The offshore oil & gas communications market is projected to grow at a CAGR of 7.3% over the forecast period (2021 - 2026), increasing
investments towards technological advancements and digital technologies,
Source: KPMG / Deloite

10
Oil & Gas Communication market
Main Conclusions
IS READY TO
ROCK!
Oil & gas companies are refocusing to explore new forms of
energy sources, creating new sites and distribution
infrastructures, that demands efficient communication
technologies and solutions connectivity providers.
The advent of new technologies (e.g. 5G) are demanding Offshore Oil & gas communication market is
higher download/upload speed, real time information retrival, projected to grow at a CAGR of 7.3% over the
with low latency data transfer, that only satellite forecast period (2021/2026), giving to
communications may provide. NORTHTELECOM a big projection to increase its
market-share through tailored-made solutions.
Companies system & data needs more
reliable, effective, and faster adaptive
communication solutions to improve Oil & Gas Communication Market is having a high
operationality and productivity. growth rate, mainly in Asia and Australia regions, and
the number of worldwide offshores keep rising in
number.
Investment reorientation for core
communications operations (like
e.g. videoconferencing) is rising.
11
the digital strategy Page
Social Media Top Goals 13
Social Media Roadmap 14
Inbound Marketing – the strategy 15
Inbound Marketing – the resource content 16
Social Media northtelecom platforms 17
Major Content solutions 18
Social Media Metrics & KPI´s 19
The Sales funnel – Integrated with the digital strategy 20
The Sales funnel – Integrated with the Content lifecycle 21
Marketing Automation tools 22
Cost Analysis 23
12
Digital Strategy
Social Media TOP GOALS
Social Media strategy aims to build a community!
Improve SEO Grow Brand Au- All social media effforts needs to be scaled along the time to
performance dience
create sustainable results, and target the main important
community for the business.
Offline Integration Increase web/site

traffic
Boost community engagement, build brand awarness, drive
traffic to the site, create leads generation, create attractive
content, create buzz, increase social media/Site index rank
Increase Brand Increase Com-
munity Engage- score, establish metrics and measurements KPI´s, and
Awarness ment integrate offline actions, are the main performance pratices
Create Sales/Lead
generation to achieve successful goals in the digital strategy and
support the SEO strategy, evaluating its Conversions and
ROI.
13
the Digital Strategy
Roadmap
Define Strategy Tactics
Time to create segmented At this point is main important In line with the strategy, the tactics should be dimensioned
strategies to target specific to create a digital strategy to to meet each of the considered milestone. Digital Marketing
markets. target the markets that will tools and resources should be used to reach individually
accomplish the goals. each metric.
D S T
A G K M
Analyse Goals Key Milestones Measure and Optimize
Every strategy needs an Assign realistic and Implementing a tactical plan, it´s time to Create mechanisms that will track and
initial analysis of the measurable targets to each define milestones that occur with Sales measure its performance.
present digital metrics, objective. targets and align with key performance Compare metrics vs. KPI´s to evaluate
sales, offers, and indicators (KPI´s), measuring each their targets.
capabilities. milestone, such e.g. sales revenues,
number of conquered leads, Customer
acquisition, traffic in social media, etc.
14
the Inbound Marketing
strategy
ATTRACT CONVERT CLOSE DELIGHT REPEAT
Conquer regular Convert the most Convert interested Offer a “good

and important engaged and leads in Sales experience” to these
GOAL
visitors to strategic visitors to Clients to make them

NORTHTELECOM leads loyal and brand
promoters
STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS
Blog Calls to Actions SMS Smart Content

CRM Landing Pages Whatsapp Business Email marketing
Social Media Email Marketing Video Webinars Marketing Automation
HOW
Press-releases Marketing Automation Custom emails CRM

Industry Insights E-Books / Whitepapers Sales Meetings Testimonies
Videos Newsletters Inbound Sales
Paid Advertising
Paid Search
SEO
Whatsapp Business
15
TECHNICAL Creates higher interaction and call-to-
the Inbound Marketing VIDEOS action, increases the product knoledge,

and ROI through many social media
platforms
Resource Content PAID SEARCH

Extremely targeted, Cost effective,
measurable results, through the PPC
PRESS-
Promote, create visibility, call attentiont to some RELEASES /
or CPM solutions
Institutional/Product/Service/Market(Insight news. INSIGHTS
Major tool to evaluate and
Attract audience / CRM measure the data insights to
drives traffic to the BLOG support orientations
site / create leads stategies with Marketing.
Provide Aim´s to build relations with

product/technical EBOOKS EMAIL prospects, leads, present
information to target WHITEPAPERS MARKETING customers. Important tool
professional niches to share information related
Inbound to product, news,
Share update and Marketing institutional, etc.
pertaining information With the support of other

about business, NEWSLETTER SEO
Analytics and webtrends
products, services, and tools, SEO can help to reach
institutional higher ranks in the search
engines results pages.
SOCIAL
Major opportunity to teach our Reach, engage, with the
MEDIA
leads and help them understand target audience, in order to
the “value” on the product WEBINARS generate brand awarness,
offers / partnership. Allow to leads and revenue.
build relationships
At the present, are 2 important tools to
Infographics are the perfet tool to tell a INFOGRAPHICS create higher engagement, create
SMS /
story of any product/service, organize WHATSAPP
communities and short the communication
data and make it visually easy to distances to Prospect, Clients and general
understand. Moreover, are a great public.
resource to share information online.
Major role in to make easier to find information
HASHTAGS related to a theme or specific content. Hashtags
trends will support the choices for
NORTHTELECOM.
16
Northtelecom Social Media platforms
https://www.northtelecom.com/
Keep information updated, improve keywords strategy, create a blog, and provide target FORMS for an easier contact with the
visitants.
https://www.linkedin.com/company/northtelecom/
Excellent platform to develop and strenght the brand/company profile, to reach Prospects/Clients.
The participation in discussion groups or in Business groups, Newsletter or organize Events may increase business
opportunities.
https://www.youtube.com/channel/UCIGHOeKtyAI8UeLnaZtsXOg?view_as=subscriber
Youtube gives an big major support to increase reach and company page rank in search engine sites, such as Google.
Technical Videos and other informative video material should be included here with the support of strong keyword strategy.
https://twitter.com/northtelecom
This social platform has a important role in nowdays communication, helping to promote stories, blog, or even articles from
NORTHTELECOM site.
Besides this, is a major selected places for professionals share and discuss common interests
https://www.instagram.com/northtelecom/
Platform to present Infographics and fast fact video sharing.
In the future can be a showcase to display all products/services.
https://www.facebook.com/Northtelecomofficial/
Not the main strategic platform for NORTHTELECOM, but supports brand awareness and engagement.
Elected platform by majority of professional in all sectors for a 2 way communication.

Can be used as a privileged channel to create groups (Prospects, Clients, etc) and share information about
products/solutions/Services, or even to follow up Q&A´s.
17
Some of the Major Content solutions
CONTENT FREQUENCY GOAL TOOL CHANNEL
NEWSLETTER Trimestral Share Institutional / Technical information E-Goi Email-Marketing
Frequently Add content to present Services/Products/Solutions.

BLOG updated Increase engagement and traffic to the site, and Company SITE Site
contribute for the organic reach in search engines.
Working together with Sales team to present Zoom/Teams Social Media / Site
Bimestral
WEBINAR Solutions/Services/Technology and have a Q&A
session. Promote in Site and Social Media.
Monthly Inform and support process decisions related to Video Social Media / Site
TECHNICAL VIDEOS
Services/Solutions
Social Media / Site /
Monthly Provide complex data in a smart and easy way Photoshop Clients/Prospects Database /
INFOGRAPHICS
Email-Marketing
3 per week Increase brand awareness and company visibility. Hootsuite Social Media
SOCIAL MEDIA POSTS*
PAID SEARCH** Monthly Display NORTHTELECOM website in the top of search Google Paid Ad Google
results list and drive more traffic to the site.
GENERALIST VIDEOS Seasonally Broader approach to the targeted public that supports Video Social Media / Site
high engagement and reach, alludded for seasonal
events (e.g. Ramadan, company events, Fairs, etc)
* Social media posts: Suggesting 3 posts per day to measure the reach/engagement/interaction, and, if necessary, redraw the quantity posts/day.
** Paid Search: Previously should be done an accurate mesurement about the present company Page Rank, Buzz, and stablish goals/KPI`s to achieve accroding the investment.

Metrics & KPI´s
Lead Generation Email, Website & SEO Paid Social Media
Traffic metrics optimization advertising tracking
Monthy website
Monthy new Inbound links to a Leads and Traffic from Social
traffic
Leads/Prospects website conversions from paid Media
advertising
Returning vs new
Qualified leads per Traffic from organic Google analytics
visitor
months search Cost per acquisition website traffic source
(CPA) e Cost per
Visits per channel
Cost per lead New leads from conversion Leads and
generated organic search conversions from
Average time on page
Click through rate on social media – CRM
Cost per conversion Conversions from PPC advertising Tool
Website conversion
organic search
rate
Average time of Conversion rate
conversion Page authority
Conversion rate for
Audience size
call-to-action content
Retention rate Google Page Rank
Engagement rate
CTR
Attrition rate Keywords in SERP
Mentions
Pages per visit
Net Promoter score Rank increase of
target keywords Social Media ROI
Delivery email rates /
Open rate / Click
through rate /
Conversion rate
19
Sales Funnel
Integration with the Digital Strategy
Awareness (ToFu -Top-of-the funnel): Makes PROSPECTS problem aware
and solution aware.
Consideration (MoFu - Middle-of-the funnel): Convert problems aware

and solution aware prospects into LEADS:
Decision/Action (BoFu - Bottom-of-the funnel): The new LEADS can now

make an INFORMED PURCHASE decision.
Consideration
The Sales funnel gives an illustration that a prospect goes through before coming a
customer. The Digital Strategy should be aligned supporting this process, offering distintive
resources and content solutions through the different sales stages.
Is what we can analyse in the next page.
20
Sales Funnel
Integration with the Digital Strategy Content lifecycle
Content Sales Actions Content Sales Actions Content Sales Actions
SEO E-Books Qualification Send Proposals

Cold call or
Blog Webinars Techniques Handle Objections
email
Events like CHAMP, Negotiations
Newsletter
Online Forms BANT, etc Present Product
Fact Check Testemonials Terms of business
E-Books CRM
Case Studies Case Studies
WhitePapers Webinars
Social Media Landing Pages
Guides How-to (e.g.videos) Product Videos / Demos
Press-releases Technical solutions videos
Industry Insights Product comparison sheets
In-depth-guides Partnerships / Customers
Technical Videos stories
Infographics (Technical / Product)
Email Marketing Product comparison sheets
Paid Search (pay-per-click)
Paid Advertising / Display ads Newsletters
Pop-up on-site ads (call to action) Call to Action
Sponsored Content
ToFu MoFu BoFu
AWARNESS DECISION /
QUALIFY ACTION
21
Social Media Multi-purpose design
dashboard tools graphic platform
Images and graphic

edition
Multichannel Platform for

Email Marketing / SMS / Newsletters / Forms MARKET
Research & Studies
SEO
dashboards
 Statista
Media platform Search console toosl and All-in-one suite for SEO
dashboard to reports helps to measure  Nielsen reports
tools, providing site
manage multiple traffic and performance. audit, link building goals,  Euromonitor
social media Support analysis ith page optimization,
profiles Google Analytics, Google ranking performance,  InfieldRigs
Trends, and Ad Sense. and search engine
visibility data.  Research & Markets
22
Cost Analysis (provisional)
Google Advertising Social Media Advertising
PAID
ADVERTISING The spending depends on Sales goals, the target
geographic, search volume, and the competitiveness of the Same consideration as for Google Paid
industry. advertising.
Any investment volume is at the moment diffcult to predict,
since it depends of the need to measure the present
NORTHTELECOM REACH, SCORE RANK, and INSIGHTS
(not available data at the moment).
Moreover, to drive the investment effort for efficiency and
cost-saving, also should be made A/B tests to evaluate
conversion rates.
As an indicator, the initial investment value should be about

1.000 AED / month to test//measure future efforts.
Hootsuite MOZ
SEO
Free for 3 social media accounts.
DASHBOARD Professional Plan starts in 2.000 AED / Annually Medium Plan about 8.000 AED / Annually
E-Goi
EMAIL
PRO Plan for 1600 AED / Annually (limit to 2.500 database contacts). Any other cost can be increased if
MARKETING there is need to include more contacts on the database (email adresses)
STATISTA NIELSEN EUROMONITOR R.& MARKETS

MARKET & Enterprise Account Cost is variable, depends Cost is variable, depends E.g..Offshore drilling
RESEARCH cost on request. of the studies/research to of the studies/research Rigs Market – Growth,
target the desired goals. to target the desired Trends (2021-2026) –
goals. 18.000 AED
23
SEO www.northtelecom.com Website
Performace analysis
Page
www.northtelecom.com SEO Score 26

www.northtelecom.com SEO Check 27
www.northtelecom.com TOP Issues 28
www.northtelecom.com Improvements Task List 1 29
www.northtelecom.com Improvements Task List 2 30
NorthTelecom Design Layout post examples 31
Database Access platforms 32
24
SEO Website
Performance
Analysis*
SEO
SCORE www.northtelecom.com
*Generated by: seobilty.net
25
SEO
CHECK www.northtelecom.com
META INFORMATION 100%
PAGE QUALITY 57%
PAGE STRUCTURE 71%
LINK STRUCTURE 62%
SERVER 80%
EXTERNAL FACTORS 83%

Description:
META INFORMATION: Is data (information) about data! Meta elements/Meta tags are tipically used to specify page description, keywords, documents name or authors, modifications, etc. The
metadata can be used by browsers (how to display content or reload), search engines (keywords), or other web services.
PAGE QUALITY: Is a measure of the importance of a web page in the eyes of Google, that determines the overall quality.
PAGE STRUCTURE: Refers to how a website is set up, how the individual pages/subpages are linked to one another.
LINK STRUCTURE: The Link structure of a website plays a major role regarding to external incoming links (backlinks) and internal linking. The external link is a ranking factor in addition to trust, the
internal link structure is useful for user navigation and at the same time important for passing the link “juice”.
SERVER: The server is where the website is allocated and the page response time, load, and other factors depends of the server speed.
EXTERNAL FACTORS: Are those internal and external links on a website to measure the ranking, also related with Google´s Page Rank algorithm.
26
SEO CHECK www.northtelecom.com
Top issues
Top Issues identified that impact the NORTHTELECOM page performance
High Presence of Javascripts
High Title pages too short on description
High Inexistence of H1 headings
High Page response time is too long (0.79sec), should be less than 0.4sec
High Inexistance of “Alt-attributes” in 17 images
Med-High 7 links don´t have an anchor text
Med-High Page keywords should be improved
Med-High Mobile optimization
27
SEO IMPROVEMENTS www.northtelecom.com
task list 1
META TITLE PAGE STRUCTURE PAGE QUALITY SERVER PERFORMANCE
• Page title too short (121 • There is no H1 heading • There are only 365 words • This page loads 4 javascripts
pixels). Can be extended to specified and others do not on this page. Good pages files. This may affect the
580 max pixel lenght have any content. should have at least 1.000 load time negatively.
words of useful content.
• Page title is too short. Can • The page response time is
be more descriptive 0.79 seconds, longer than
relating, e.g. the core the recommended limit of
business (“Satellite 0.4 seconds.
Communication Service
provider for industries”)
• Headings are an important
element of any website, as they
structure content and text in a
• A meta title (also called title meaningful and hierarchical
tag) is an element in the head • Content is king! Besides
way. Thereby they significantly
section of an HTML document improve the readability of tehnical on-page SEO and off-
that defines the title of each content for visitors of a site. page optimization, high quality
page of a website. It is retrieved When users visit a web page, content is one of the most •A high response time
by web browsers and also used they often scan the text on this important factors for a good unnecessarily slows down
by search engines such as page using headings to get an ranking or search engines like search engine crawlings and
Google to display a webpage in idea of the content and Google. results in a bad user experience
search results (SERPs) relevance of the page. as well.
28
SEO IMPROVEMENTS www.northtelecom.com
task list 2
MOBILE OPTIMIZATION IMAGE SEO LINK STRUCTURE EXTERNAL FACTORS
• Usage of javascripts, this • 17 images have no “alt • Some anchor texts are used • Popularity in other Social
page loads 4 that affect the attribute”. The content of more than once. Media platforms is too low.
load time negatively. “alt attributes” is used by
search engines! • 7 links don´t have an anchor • Keywords optimization can
• Google also rates text text. be improved.
content with images better
than without images. • Should be considered the
registration/listing in
webwiki site, where
domains are under
consumer reviews/ratings
to find trustworthy sites
• The use of mobile devices for • Besides texts, images are the and sharing experiences.
surfing the internet increased most important elements on a
enourmously last recente years, website. They have the
so the optimization for these advantage that they are easier
devices is a must, not only • Internal linking is a reference to
to grasp than text and make a another page on the same
adequate the site presentation web page more interesting and
but also the usability. website.
appealing to users.
29
Layout POST Simply.
Connect.
EXAMPLES Communicate.
Design example for post´s design layout that visually

communicate innovation, reliability, security,
technology, modernism, and a global company.
The same concept will be applied to all
graphic/visual communication elements.
Simply.
Connect.
Communicate.
Simply.
Connect.
Communicate.
30

DATABASES
Access platforms https://www.infield.com/
31
Thank you!

SEO Strategy Study For NORTHTELECOM

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Preliminary analysis study for SEO optimization @NorthTelecom

Oil & Gas Sector 4

Oil & Gas Facts Overview 5

Number of Offshores worldwide 6

Oil & Gas sector The Scope 7

Communication market Main Conclusions 11

DECLINE IN ENERGY DEMAND

PRIORITIES & INVESTMENT

Source: KPMG / Deloite

Worldwide Black Sea

Number of Offshore Rigs Worldwide by Operator, 2021

Rigs Count Overview and summary count

U.S. Jun 21 470 +9 Jun 21 +204 Jun 20

Canada Jun 21 117 +24 Jun 21 +100 Jun 20

Middle East May 21 333

International May 21 750 +55 Apr 21 -55 May 20

Source: Baker Hughes

Oil & Gas Oil & Gas

1. Improving operational efficiency 1. Infrastructure/ Cloud

2. Gaining actionable insights from data 2. Security and privacy

3. Enabling the workforce 3. Technology development, management and operations

1. Improving operational efficiency 1. Security and privacy

2. Improving Customer engagement 2. Customer experience and engagement

3. Enabling the workforce 3. Infrasctructure / Cloud

Source: Mordor Intelligence

ADVENT OF NEW TECHNOLOGIES

NEW ENERGY DEMANDS

Source: KPMG / Deloite

Offline Integration Increase web/site

Conquer regular Convert the most Convert interested Offer a “good

visitors to strategic visitors to Clients to make them

STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS

Blog Calls to Actions SMS Smart Content

Press-releases Marketing Automation Custom emails CRM

the Inbound Marketing VIDEOS action, increases the product knoledge,

Resource Content PAID SEARCH

Provide Aim´s to build relations with

Share update and Marketing institutional, etc.

pertaining information With the support of other

Elected platform by majority of professional in all sectors for a 2 way communication.

NEWSLETTER Trimestral Share Institutional / Technical information E-Goi Email-Marketing

Frequently Add content to present Services/Products/Solutions.

Pedro Brites | Marketing Manager | pedrojbrites@hotmail.com | +351 960 415 713

Consideration (MoFu - Middle-of-the funnel): Convert problems aware

Decision/Action (BoFu - Bottom-of-the funnel): The new LEADS can now

SEO E-Books Qualification Send Proposals

ToFu MoFu BoFu

Images and graphic

Multichannel Platform for

As an indicator, the initial investment value should be about

STATISTA NIELSEN EUROMONITOR R.& MARKETS

www.northtelecom.com SEO Score 26

META INFORMATION 100%

PAGE QUALITY 57%

PAGE STRUCTURE 71%

LINK STRUCTURE 62%

EXTERNAL FACTORS 83%

High Presence of Javascripts

High Title pages too short on description

High Inexistence of H1 headings

High Inexistance of “Alt-attributes” in 17 images

Med-High 7 links don´t have an anchor text