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BOKARO, JHARKHAND-829132: English Project Work
BOKARO, JHARKHAND-829132: English Project Work
CONTENT
Impact of COVID-19 pandemic on OTT platform.
Understanding OTT.
OBJECTIVE
The OTT Umbrella supports the delivery of film and TV
Content over the internet, a merging television and digital video to
Forge a singular.
THEME
Today’s teenagers struggle from various pressures like Depression,
On-Screen Violence, Social Pressure, etc. To stream OTT, customers
Only require a high speed internet connection and a connected device
that supports apps or browsers. Mobile OTT Devices: Smartphones and tablets
Are able to download OTT apps to stream on-the go.
TITLE JUSTIFICATION
OTT Platform means an over-the-top platform media
Service offered directly to viewers via the Internet.
OTT bypasses cable, broadcast, and satellite television
Platforms, the types of companies that traditionally
act as controllers or distributors of such content.
INTRODUCTION
over the past two decades, there has been a monumental shift in how people access and consume video
content. With the universal access to broadband internet, numerous platforms like YouTube, Netflix, HBO
Go emerged and steadily grew to prominence. These platforms became successful by catering to media-
hungry audiences and fitting around their increasingly hectic lifestyles.
The ages-old TV-watching experience is no longer limited to real-time nor the TV screen in the living room.
Content is now consumed on laptops, tablets, handheld devices, game consoles – whenever and wherever
people like.
Although not a household name in itself, OTT is the exact technology that made the streaming revolution
possible. In this article we shed some light on the term, provide examples of the leading OTT platforms and
explore the emerging possibilities the market offers.
IMPACT OF COVID-19 PANDEMIC ON OTT PLATFORM
UNDERSTANDING OTT
EVOLUTION OF OTT PLATFORM
REASON FOR GROWTH OF OTT
PLATFORM
BENEFITS OF OTT PLATFORM
DISNEY+HOTSTAR
Disney+ Hotstar is an online video streaming platform owned by Novi
Digital Entertainment Private Limited, a wholly owned subsidiary of Star
India Private Limited. Disney+ Hotstar currently offers over 100,000
hours of TV content and movies across 9 languages, and every major
sport covered live. Highly evolved video streaming technology and a high
attention to quality of experience across devices and platforms, make
Disney+ Hotstar the most complete video destination for Over The Top
(OTT) video consumers.
SONYLIV
SonyLIV was launched on 23 January 2013,[4] by Sony Picture Network India,.
SonyLIV has access to 18 years of content from channels that are part of Sony Pictures
Networks India and more than 700 movies, which means a total of 40,000+ hours of television
show coverage in Hindi and English. [5] Since its launch, SonyLIV has streamed live sports
events.
Anime was part of SonyLIV. Varieties of anime original from Animax were available on
SonyLIV to stream. After shutting down a linear TV channel on 18 April 2017, Animax was
made available exclusively as a digital streaming channel in India from 7 July 2017 to 7 May
2020.[7]
In June 2020, SonyLIV was launched as a streaming service in the United States on Sling TV
with all the shows available in India available on the app. [8][9] SonyLIV was launched in
Canada on 15 October 2021.
NETFLIX
OTT PLATFORM
TIME SPEND
INTERPRETATION :
1 TO 2 HOURS [81.9%]
3 TO 5 HOURS [17.1%]
7 TO 9 HOURS [1%]
Where ,
: 81.9 % for [1 to 2] hours every day. 8
: 17.1% for [3 to 5 ] hours every day. 1.
9
%
: 1% for [7 to 9 ] hours every day .
Q 3.WHAT IS THE MOST ATTRACTIVE ELEMENT ABOUT
WEB SERIES ?
2.90% 1.90%
Where,
: 79 % goes for Themes ,Story and Cast .
:12.40% goes for Funny and Double meaning jokes.
: 2.90 % goes for Rich And Lavish Life .
:1.90 % goes for Intimate Scenes. THEME, STORY AND CAST
79.00%
FUNNY/DOUBLE MEANING JOKES ,DIALOGUES
How ever ,3.8 % of the respondents like other AND ABUSIVE LANGUAGE
element about the web series . RICH AND LAVISH LIFE STYLE
INTIMATE SCENES
Q 4. DO YOU AGREE THAT WEB SERIES AND ONLINE CONTENT HAVE
PSYCHOLOGICAL EFFECTS ON YOU ?
INTERPRETATION : TENT
Where ,
: 33.3% goes for [YES ]
: 27.6% goes for [NO]
: 39% goes for [ MAYBE ] 27.60%
YES NO MAYBE
Q 5. DO YOU THINK WEB SERIES OR ONLINE CONTACT HAVE CAUSED
INSECURITY IN YOUR REAL LIFE ?
CAUSED INSECU-
RITY IN YOUR REAL
INTERPRETATION : LIFE
Where,
YES NO
Q.6. HAS BINGE WATCHING EVER AFFECTED YOUR PERFORMANCE IN
EXAM OR OTHER IMPORTANT WORKS ?
INTERPRETATION :
The next question was to assess weather OTT content have affected the
academic performance of the youth. 42.90%
Here,
57.10%
: 42.9% of respondents have agreed to the facts that binge watching online video
streaming and web series have affected their performance in exams or other
important works.
AFFECTED YOUR
INTERPRETATION : SPOKEN LANGUAGE.
When asked whether the web series and other online video content
have affected their spoken language. 28.60%
20.00%
Where,
YES NO
Q.9. DO YOU THINK BINGE WATCHING WEB SERIES AND
ONLINE VIDEO CONTENT IS CAUSING INSOMNIA OR
DEPRESSION ?
The next question was to assess whether the respondents avoid spending time with 17.10%
their friends and family toofor binge watching any particular web series or online 26.70%
streaming content.
Here,