PRESENTED BY:

• ANKITA DASH
• JANVI HIWANJ
• MEENAL KHAMANKAR
• MEDHA
• MITAKSHI NIMJE
• RASHIKA BAJAJ
 INTRODUCTION

BYJUs : The Learning App

BYJUs is a platform which was created by BYJUS Raveendran. BYJU’S app was developed by Think and Learn Pvt
Ltd in 2011.

The goal of BYJUs

The primary goal of BYJUs is to bridge the gap between the Indian education system and help the students fall in
love with what they learn.

Target Audience
BYJUs has chosen the students as its target audience. Whether it is a student of grade one or a student who is
trying to clear entrance examinations such as IAS, CAT , BYJUs has it all. BYJUs has chosen its target audience very
wisely as it covers every exam which is crucial and trending these days such as the JEE, NEET or BITS.
HOW DO BYJUS CREATE THEIR ADVERTISEMENTS?

Brand ambassador
One of the most powerful marketing strategies of Byju’s is the brand ambassadors who are associated with the brand. It is
undeniable that having a brand ambassador attaches a face to the brand. Byju’s ambassador is the most loved actor not just in
India but worldwide. Shah Rukh Khan is the brand ambassador of Byju’s justifies the user base of the tech brand.

Another brand ambassador for Byju’s is the favorite of every child. Disney is another brand ambassador of Byju’s. It is the most
popular and loved company that is entertaining children for years. Associating it with a learning platform brings together
entertainment and education.
These two big names are enough to make any brand sell.

Byjus has recently acquired brick-and-mortar test prep leader Aakash Educational Services Limited (AESL). From this strategic
merger, Byjus aims to provide a hybrid of online and offline learning for students.
Soon Byju’s is going to partner with WhiteHatJr to offer courses in local languages to different geographies.
 RECRUITMENT PROCESS OF BYJUS

Organization Name: BYJU’S Learning APP

Post Name: Business Development Associate (Sales)
No. of postings: 800+
How to apply: Online
Experience: Freshers
Salary: 10 LPA (7LPA fixed and 3LPA variable)
Educational Qualification: Any Graduate or B.E. / B.Tech / MBA 
Application Fee: No Application Fee
Job Location: Across India

Job Description for Byju’s Jobs 

This is a high-performance career for someone who wants to establish a name by taking significant risks and pushing oneself constantly.

As Business Development Trainees, all shortlisted candidates would participate in a two-month training program with a monthly stipend of
Rs 25,000. After completing training, candidates will be promoted to the position of Business Development Associates (BDA) for Direct Sales
(10 LPA)

Your first steps in your job would be setting up meetings with potential customers (parents and students), counselling students on BYJU’s
unique learning method, and converting them into premium subscribers in your specified or designated zones.
Key Roles & Responsibilities for BYJUS Jobs 
 Generate revenue by counselling prospects and converting them to sales.
 Convert free app users to paid users using emails, SMS, and direct sales.
 Explaining BYJU’s test prep and admissions consulting products
 Answer questions about products/services and deliver to the need of the customer.
 Handle B2B counselling in college campuses when required
 To be a single point of interface for all customers until conversion.
 Coordinate with the respective team for the product services.

 Academic Criteria / Educational Qualification for BYJU’S Off Campus Drive

 Any graduation/post-graduation 
 60% or above in B.Tech, (B.E.), Class X and XII
 Passed out of 2021, 2020, 2019, 2018, 2017, 2016, 2015 & 2014
 There must be no backlogs at the time of the interview

 Skills Required For Byju’s Business Development Associate Job

 Excellent spoken and written communication skills
 Good interpersonal and presentation skills
 Should be highly energetic and enthusiastic.
 Ability to plan and execute
 Ability to persuade and negotiate
 Capability to work in a team
 Fast-learner, keen on details, and self-motivated
 Should be passionate about sales
 Byju’s Recruitment 2021 Selection Process 
The Selection process in BYJU’s Recruitment Process consists of the following rounds.
•CV Shortlisting 
•Written-test
•Group Discussion 
•Telephonic Interview
•H.R. face to face interview only for final selection

The interview process at BYJU is as follows:

The interview process comprises 15-25 minutes of Group Discussion and a 15–25-minute H.R. interview. 
Here are the details for each stage:

Group Discussion:
H.R. may propose a topic of social, national, or global importance, as well as an issue on current affairs

H.R. Interview
H.R. interview helps to determine a candidate’s personality and is the final step in selecting a candidate for employment. Common H.R.
Questions include self-introduction, qualifications, experience, courses are done, experience in a specific area or industry, strengths and
weaknesses, wage expectations, family, friends, and so on.
BYJUS REVIEWS
THANK YOU!