The document outlines strategic planning considerations for a company. It prioritizes six strategic choices: survival, differentiation, sustain, growth, and globalization. For growth and differentiation, short-term plans include promotional campaigns and discounts, while long-term plans focus on brand recognition and expanding stores. It also discusses business/service planning, outlining seven indicators for product/service planning and development, including variety, price, distribution, promotion, customer service, billing processes, and store environment.
The document outlines strategic planning considerations for a company. It prioritizes six strategic choices: survival, differentiation, sustain, growth, and globalization. For growth and differentiation, short-term plans include promotional campaigns and discounts, while long-term plans focus on brand recognition and expanding stores. It also discusses business/service planning, outlining seven indicators for product/service planning and development, including variety, price, distribution, promotion, customer service, billing processes, and store environment.
The document outlines strategic planning considerations for a company. It prioritizes six strategic choices: survival, differentiation, sustain, growth, and globalization. For growth and differentiation, short-term plans include promotional campaigns and discounts, while long-term plans focus on brand recognition and expanding stores. It also discusses business/service planning, outlining seven indicators for product/service planning and development, including variety, price, distribution, promotion, customer service, billing processes, and store environment.
The document outlines strategic planning considerations for a company. It prioritizes six strategic choices: survival, differentiation, sustain, growth, and globalization. For growth and differentiation, short-term plans include promotional campaigns and discounts, while long-term plans focus on brand recognition and expanding stores. It also discusses business/service planning, outlining seven indicators for product/service planning and development, including variety, price, distribution, promotion, customer service, billing processes, and store environment.
6. Survival Suffocate the competition Generate employment
SECTION IV: BUSINESS/SERVICE PLANNING, DEVELOPMENT AND IMPLEMENTATION
4. Product/Service Planning and Development
Indicators Intended Action Programs
P1: Product Wide variety of products and items P2: Price High quality at a very fair price P3: Place Delivery of goods to the right location through effective distribution system
P4: Promotion Promotion through events, exhibitions, discounts &
demonstrations
P5: People Staff are consistent merchandising and customer
service is assured
P6: Process Customer satisfaction through rapid billing services
and quick product acquisition both online & offline
P7: Physical Environment Attractive infrastructure, lightings and ambience