BMS COLLEGE OF ENGINEERING

Autonomous Institute, Affiliated to VTU

Organizational Study On

“Ashok Leyland”
Industry Profile-Automotive Industry
Understanding about Automotive Industry
Components of Automotive Industry
 Light Vehicles
 Trucks and buses
 Construction and agriculture
 Electric cars and plug-in hybrids
 Autonomous vehicles
Company Profile- Ashok leyland
Type Public

Industry type Automotive

Founded on 7th sep,1948

Headquarters at Chennai, Tamil Nadu, India

Supplied Worldwide

Main people Dhiraj Hinduja

Automobiles, Engines ,
Products offered
Commercial Vehicles
Vision and Mission statement
"Achieving leadership in the medium/heavy duty segments of the domestic
commercial vehicle market and significant presence in the world market through
transport solutions that best anticipate customer needs, with the highest value-to-
cost ratio.
Identifying with the customer
Being the lowest cost manufacture
Global benchmarking of products, processes and people
Quality Policy
Ashok leyland is committed to provide world class products and services to
delight customers while complying with all regulatory requirement.
Towards this, we will implement “Total Quality Management” with the
involvement of all our employees, suppliers and network partners by
Continually improving our products and processes to deliver superior value to
all stakeholders
Nurturing a culture of excellence and innovation
Products That Comes Under Ashok leyland
Trucks
Buses
Light commercial vehicles
Power Solutions
Competitors
Top competitors for Ashok leyland are
Tata Motors
Eicher Motors
Mahindra
Bharat Benz
Maruti Suzuki etc
Functional Departments of Ashok Leyland
Human Resource
Finance
Marketing
Production
Swot Analysis
1.STRENGTH 2.WEAKNESS

The Domestic market leader Heavily Dependent on domestic

Strong market portfolio market

Strong Manufacturing capabilities Termination of JV Nissan

3. OPPORTUNITIES 4. THREATS

Growing global automotive industry Intense Competition

Expanding product portfolio Environment Regulations

Exports Volatility in supply affects

profitability
McKinsey 7s Framework
Structure
Strategy
System
Skills
Style
Shared Values
Pestle Analysis
Political
Economic
Social
Technological
Environmental
Legal
Financial Statement Analysis
Balance Sheet
Profit and loss account
Income Statement
Ratio Analysis
Ratio Analysis
YEAR MAR-16 MAR-17 MAR-18 MAR-19 MAR-20
CURRENT RATIO 1.08 1.07 1.02 1.08 1.03
QUICK RATIO 0.88 0.82 0.89 0.90 0.95
DEBT- EQUITY RATIO 1.65 1.55 1.60 1.73 2.01
PROPRIETARY RATIO 1.01 1.12 1.25 1.40 1.04
NET PROFIT RATIO 3.72 7.20 6.14 6.58 2.08
OPERATING PROFIT RATIO 10.41 12.64 12.84 13.14 11.56
EARNING PER SHARE 1.37 4.24 5.85 6.76 0.82
DEBTOR TURNOVER RATIO 16.99 21.49 31.35 13.25 18.61