BUSINESS

PROPOSAL
 Business Concept

 Business concept includes the name of

the business, nature of the business and
logo of the business. It also includes the
industry description which usually begins
with a short description of the industry.
 Name of the business

 JELLYCIOUS- It came from the word “jelly” and

“delicious”. Jelly because it is the main
ingredient of the product. It is delicious
because of the mixture of jelly with different
flavors and condensed milk.
 The name of the business is unique, very
memorable, and easy to pronounce.
 Nature of the business

 The type of product that we will use is a

“goods product” that can be consider as
non-durable.
 Logo of the business

As you can see, the picture in

the logo is
jellyfish. It represents the jelly
product of
the business and it is
smiling, shows that
Jellycious the jellyfish satisfied for the
product that
we sell.
 Industry Description

 Our business belongs to food industry.

We are selling tangible goods and
providing superior customer service.
 Business Profile

 It includes the vision, mission,

philosophy, and objectives of the
business. It answers the question of the
prospective clients, everything they need
to know about the goal of our business
are included in this section.
 Vision

 To provide a friendly and comfortable

atmosphere where the customer can
receive quality food at a reasonable
price; for a refreshing and totally
satisfying dessert.
 Mission

 Our mission is to make people satisfied

and meet the expectations of our
customers.
 Philosophy
 We develop relationships that make a positive
difference in our customers’ lives. We respect
people and create a responsive workplace.
Striving to achieve job satisfaction. We value
our clients, we listen and respect them. We
conduct our business with a touch of
professionalism.
 Objectives
 To optimize our clients satisfaction
 To accomplish consistency in the dessert
offered
 To ensure that all of the operation process in
our business is functioning well to meet the
demand of our clients
 Product and Product Description
In this section we will describe the product, indicate and explain the
ingredients that we will use. Here are the ingredients of our products:

The ingredients for making a coffee jelly of course we will use the
coffee, mr. gulaman for making jelly, sugar, evaporated milk,
condensed milk and water to make a jelly.

The ingredients for making a jelly pandan of course we will use

pandan flavor, mr. gulaman for making jelly, sugar, evaporated milk,
condensed milk and water to make a jelly.

The ingredients for making an iced milo of course we will use milo,
ice to make it cold, sugar, water and condensed milk.
 
The ingredients for making an iced coffee of course we will use
coffee or 3 in 1 coffee, ice to make it cold, water and evaporated milk.
 Procedures
 Procedure in making coffee jelly
 
 Step 1: Get a casserole, put water then dissolved gulaman, coffee & sugar.
 Step 2: Turn on the heat
 Step 3: Continuously stir until boiling
 Step 4: Pour into a container and wait until cold
 Step 5: Slice the coffee gulaman to cubes
 Step 6: In a bowl, mix coffee gulaman, condensed milk & evaporated milk
 Step 7: Chill in the refrigerator

 Procedure in making pandan jelly

 
 Step 1: Cook the gelatin according to packet directions.
 Step 2: Pour gelatin mixture into a dish. Cool to set.
 Step 3: Cut the set gelatin into cubes. Set aside.
 Step 4: In a mixing bowl, combine together the evaporated and condensed milk. Taste and add
more condensed milk, if desired.
 Step 5: Add the cubed gelatin into the cream mixture and gently mix.
 Step 6: Chill in the refrigerator
 Procedure in making iced coffee
 
 Step1: Take a glass
 Step 2: Add 3 in 1 coffee, sugar, and warm water to the glass.
 Step 3: Stir the mixture to attain a foamy texture.
 Step 4: Take a large glass and add ice cubes to it.

Procedure in making iced milo

 Step 1: Take a glass.

Step 2: Add milo, sugar, and warm water to the glass.
Step 3: Stir the mixture to attain a foamy texture.
 Step 4: Take a large glass and add ice cubes to it.
 
 Competitive advantage
 

Some of our advantages to the other

 

competitors are: we are selling our products in

a low price. We serve our product in a short
period of time (2-3 mins.). We accept adding
condensed milk for just 3 pesos. We always
make sure that our product is clean and fresh.
Sellers are friendly and approachable.
 Product Design

 The product that we are selling is Coffee Jelly

that is made of the mixture gelatin and coffee.
Pandan Jelly is made of Mr.Gulaman (pandan
flavor). Iced Coffee is made of brewed coffee
and purified ice and lastly Iced Milo that is
made of milo and purified ice.
 People (Target Market)

 The people who are involved in the

production, marketing, and selling of the
product are the grade 12 students of Abad
Santos. The consumers of our products are the
students and teachers. It can be the people
inside our school including the guards, janitors,
and also the vendors.
 Place

 The place of the area that we will use to

sell our products is located inside the
school, specifically inside the room of
grade 12- Abad Santos.
 Price
 The price for 8.oz plastic cup for Coffee Jelly and Jelly Pandan is
worth of Php.10.00 only. The price for 12.oz plastic cup for Iced Milo
and Iced coffee is worth of Php.10.00 only.
 Ingredients and Prices:
 2pcs. of Nescafe classic (25g) – Php.50.00
 2pcs. of Angel condensed milk (390g) – Php.70.00
 2pcs. of Angel evaporated milk – Php.70.00
 1pc. of ½ sugar – Php.40.00
 2pcs. of Mr. Gulaman (buko pandan flavor) – Php.30.00
 1pc. of Milo (600g) – Php.95.00
 5pcs. of Great Taste coffee (twin pack) – Php.65.00
Product Costing Marked Up Selling Fee

Coffee Jelly 9 1 10

Pandan Jelly 9 1 10

Iced Milo 9 1 10

Iced Coffee 9 1 10

450 = total price of ingredients

25 number of every products made
 Promotion

 We will promote our product through

posters, flyers and through the means of
social media.
 Packaging

Coffee Jelly Pandan Jelly Iced Coffee Iced Milo

Plastic cup with the logo of our product in it is the packaging

that we will use for our product.
 Positioning

 ‘’ Jellycious! So Sweet, So Cool!“ simple but

very catchy to the eyes of the consumers. “So
Sweet: since we are selling desserts. And “So
Cool” because we are selling cold dessert and
beverages.
Operating Environment
 Organization

This organization chart shows the role of

every member.

General Manager:

Katrin Ellaine Griva

Assistant Manager:

Salvcaion Colar Contante

 Production
Management
Manager: Ruewien
Human Resource
Finance Angelou Gonzales
Management
Department Team:
-Angelo Dominic
Baguisa
Manager: Kate Ara
Manager: Gloria -John Shervie
Intal
Marie Macapagal Bravo
 
-Robert Christian
Team:
Team: Buenaventura
-Roshane Michaela
-Jan Michael Sto. -Jefferson Bautista
Calabung
Domingo -Nash Lexter
-Daniella Gaspay
-Reynaldo Cruz Jr. Manuel
-Merlan Lapuz
-Arsenio Estrada III -Chriswell
-Renalie Igdanes
Bacarissas
-Hanilou Goco
-Andilo Bon
Astronomo
 Role description:
 General Manager- Responsible for overseeing all administrative functions
of our business. A major part involves leading and directing employees.
 Assistant Manager – Responsible for evaluating employee performance,
collaborating with management on the employee and customer service
issues.
 Finance Department – Responsible for the financial health of an
organization. Produce financial reports, direct investment activities and
develop strategies and plans for the long-term financial goals of their
organization.
 Production Department – Responsible for planning, coordination and
control of manufacturing process. They make sure goods and produced
efficiently and that the correct amount is produced at the right cost and
level of quality.
 Human Resource Department – Responsible for managing, creating,
implementing and supervising policies/regulations, which are mandatory for
every employee and also have knowledge of its appropriate functioning.
 Performance Target

 To sell at least 80 cups of all products every

day.
 To have at least 600 profit every day.
 To satisfied the consumer.
 To meet the consumer’s standard.
 To maintain cleanliness of the stall
 Provide better consumer service
 Ethical Standard
 According to Travis Bennett (April 2014), here are 12 principles that form
the basis of business ethics, and are what you need to hold yourself
accountable to:

 Honesty
You need to be honest in all of your actions, and every communication
you make. When people see you making honest decisions, they start to
trust your company because you’re not only being truthful, you’re being
upfront and candid. People appreciate the fact they can take you at your
word, as customers only ever do business with those they trust. Being an
ethical executive means you do not deceive others by misrepresenting the
facts, overstating and exaggerating or only giving partial truths. If you’ve
inadvertently given the wrong impression, provide the relevant information
to your customers and correct their misunderstanding as soon as possible.
 
 Integrity
Being ethical in business means maintaining a high level of personal integrity. This is how
you earn the trust of others, whether they are your customers, team or your superiors. In this
definition integrity means having a consistent character that is demonstrated by an alignment
of your thoughts, words and action. Sometimes it requires you to have moral courage to do the
right thing, and it takes inner strength to live up to mistakes and admit when a fault has been
made. Despite a great pressure to do otherwise, ethical business managers live by a moral
code they believe in, principles to maintain and they fight for their beliefs – without sacrificing
their honor for the sake of just getting a job done.
 
 Keeping Your Promises
Your word is one of the most important tools in your arsenal as a business manager. Keep
every promise that you make, and always fulfill a commitment. The trust you build as an ethical
executive means people like doing business with you, as you take every reasonable effort to
fulfill not only the letter, but the spirit of the promises and commitments you have made.

 Loyalty
You need to be loyal to both your company, your team and yourself, while operating within a
strong moral compass. If you demonstrate your loyalty it builds trust, and shows that you place
a high value on advancing the interests of both the company and your colleagues. You should
not ever place loyalty above your other principles, or use it as an excuse for unethical behavior.
Demonstrate your loyalty but always make an independent judgment, and never use
information that you have gained in confidence for your own personal advancement. Steer
clear of conflicts of interest, and if you ever decide to leave your company, do it on the best of
terms. Give reasonable notice, respect any information that was gained in your former
employer, and never engage in activities that take advantage of a previous position that was
held.
Fair
In all of your actions, you must strive to be fair and just. An ethical executive is committed to
fairness in all that they do, and do not seek to exercise their power for an unfair advantage or
use indecent methods to gain a competitive edge. They also never take undue advantage of
another person’s difficulties and mistakes. Being an ethical executive means that you are
committed to being fair, employ justice in your decisions and treat all people equally, with
tolerance and acceptance of diversity. Being fair also means being open minded, admitting
when they have made a mistake, and adjusting their beliefs and positions when it is
appropriate.
 
Caring
This involves having a genuine concern for others, as well as a sense of compassion. An
ethical business manager is caring, benevolent and kind to both customers and staff, and
seeks to reach their goals while causing the least amount of harm and the greatest amount
of good. Being caring means understanding that there will be an impact on every stakeholder
following a decision, and they always consider the financial, emotional and long term
business consequences of an action. They don’t simply discount the needs of other

Respect
Being ethical means treating everyone with respect, demonstrating this by being courteous
and having an equal treatment of people regardless of who they are. Respect is given
because everyone deserves dignity, privacy and rights, and they adhere to the rule that you
must strive to treat others the way you would like to be treated.
 Obeying the law
An ethical executive always obeys the law, and never breaks the rules, regulations or laws
surrounding their business activities.
 
 Excellence
Being ethical in business is also about pursuing excellence in everything that you do. Delivering
the highest quality of service or products makes business sense, especially if there is a
constant endeavor to always improve.
 
 Being a Leader
You need to demonstrate the principles and ethics you want your team to live by, and take an
active role as a leader to be a positive role model. The best way you can enforce an ethical
mentality is to lead by example, and creating an environment within your business that values
decisions made on principles and standards of ethics.
 
 Morale
Ethical business managers enhance the good reputation of a company, which at the same time
boosts the morale if its employees. The company reputation is very important, as well as the
pride and morale of their employees. As an ethical business manager you need to avoid taking
actions that undermine this respect, and they take action to correct any inappropriate behavior
of others.
 
Accountable
Being ethical means holding yourself accountable, and acknowledging and accepting personal
accountability for their decisions, and any consequences. Not just personally, but an ethical
manager will stand up and take accountability in front of their colleagues, their company, and
the community.