Name : Dhanrajsinh Vaghela

Roll no. :5160

Div. – C
Subject –Service Marketing
Submitted to- Pulkit Sir
 Service

Food delivery, Restaurant booking and Ride service in one application. The service provides
dining , transportation , food delivery , food confirming facility at a time. (whichever is needed)
The application provides services like ;
 Book the online restaurants
 Book the finalized menu
 Home delivery
 Ride facility
 Online payment
 Feedback option for both restaurant and delivery service/booking facility
 Reasons for selecting this service

 Nowadays, Many restaurants are providing delivery (like within 5 km) But this service
provide the additional benefits to the customers for the whole city coverage.

 A few applications in the market, providing restaurants booking facilities but restriction on
time period (for same day), selection of area (only nearby) available at there. But this service
provide all loopholes of that service providers & major benefit is also available for the
customers.

 After booking of table in the restaurant, This service also provide the unique facility for the
customers to pick up from their locations to their preferable restaurant place.
 Benefit of service

 Time saving
The consumer can save their time by not using multiple applications for the different types of
service requirements.

 Easy to available
Customer can get the information about the app from their friends, family & from other
references.
 SWOT

 Strength
• Quick service
• Fresh food delivery
• Local as well as Regional market competitivement.
• Emerging needs of the people
 Weakness
• Highly depend on the internet service
• Customer taste and preference
• Cost estimation on behalf of customers

 Opportunity
• Unique service
• Growing market of food and restaurants.

 Threat
• Threat from the giant competitors.
(Expansion services from swiggy or Zomato or uber or ola)
• Limited ability to customer service
 Pricing

 Price of the service is decide as per the recommendation.

 There is no fix amount because variation are there , public will definitely change their mood ,
taste and preference.
 Distribution

 Service will be provide on Application and also it managed on websites.

 The main source of providing service by mobile application , in current time period the
mobile are the initial need of humans.
 With the help of application the customer can book their preferred restaurant booking for
same day or for next 1-2 days.

 By the feature of food delivery service provide the food delivery with addition to ride
availability from the current location to preferred location.

 Service will satisfied the need of target market in teams of quality, quantity and
affordability.

 The promotion will be on News Paper local media , Radio and some moment marketing (In
Instagram face)(online marketing)
Thank You…