Study Haier-Group

Haier Group
HAIER GROUP
Table of Contents
Table of Contents
01 China`s appliances market overview

Major domestic appliances market size in China Q2 2019-Q1 2020 02
Electric household appliances market size China 2013-2020 03
Retail sales of household appliances and consumer electronics China 2018-2021 04
Consumer electronics market size in China Q3 2018-Q1 2020 05
Retail value of household electronics in China 2020, by type 06
02 Haier Smart Home financials

Revenue of Haier Smart Home 2020 08
Revenue of Haier Smart Home 2017-2020, by China or overseas 09
International sales revenue of Haier Smart Home 2020, by market 10
Growth in sales revenue of Haier Smart Home 2019, by selected market 11
Revenue of Haier Smart Home 2010-2020, by product 12
Table of Contents
03 Revenue segments
Refrigerator segment revenue of Haier Smart Home 2016-2020 14
Washing machine segment revenue of Haier Smart Home 2016-2020 15
Air conditioners segment revenue of Haier Smart Home 2016-2020 16
Kitchen appliances segment revenue of Haier Smart Home 2016-2020 17
Casarte segment revenue of Haier Smart Home 2018-2020 18
04 Haier Biomedical & INKON Life Technology

Annual revenue of Haier Biomedical 2016-2020 20
Annual net profit of Haier Biomedical 2016-2020 21
Total assets of Haier Biomedical 2016-2020 22
Annual revenue of INKON Life Technology 2015-2020 23
Net profit of INKON Life Technology 2015-2020 24
Total assets of INKON Life Technology 2015-2020 25
Table of Contents
05 Market share and sales

Most valuable Chinese home appliance brands according to BrandZ 2020 27
Central air conditioner market share by selected domestic brands in China 2019 28
Market share of smart home appliance producers in China Q3 2020 29
HAIER GROUP
China`s appliances market overview

Major domestic appliances revenue in China from 2nd quarter 2019 to 1st quarter 2020 (in billion yuan)
Major domestic appliances market size in China Q2 2019-Q1 2020
60
52.72
50
44.13 44.1
40
Revenue in billion yuan
30 28.76
20
10
0
Q2 '19 Q3 '19 Q4 '19 Q1 '20
Note(s): China; Q2 2019 to Q1 2020

Further information regarding this statistic can be found on page 31.
2 Source(s): GfK; ID 711693 China`s appliances market overview
Market volume of electric household appliances in China from 2013 to 2020 (in billion yuan)
Electric household appliances market size China 2013-2020
1,800
1,600 1,513.57 1,530

1,460.56 1,482.13
1,413.91 1,408.39
1,400
1,284.3
1,200
Market size in billion yuan
1,110.82
1,000
800
600
400
200
0
2013 2014 2015 2016 2017 Jan to Sep 2018 2019 2020
Note(s): China; 2013 to 2020

3 Source(s): MIIT; ID 719456 China`s appliances market overview
Retail trade revenue of household appliances and consumer electronics in China from October 2018 to October
2021 (in billion yuan)
Retail sales of household appliances and consumer electronics China 2018-2021
130
121.07
120 115.17
110.54
110
104.8
101.37 102.55
100.92
100 96.31
94.58 93.64
92.99
90
82.05
80.52
80 77.62
73.76 74.83 74.07 73.94 73.46
72.93 73
71.14 71.34 71.55 70.57
68.29 68.66 67.81 68.48 68.41 67.71
70
63.49
60.68
60 56.94
50
Oct Nov Dec Jan/ Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan/ Mar Apr May Jun Jul Aug' Sep Oct Nov Dec Jan/ Mar Apr May Jun Jul Aug Sep Oct
'18 '18 '18 Feb '19 '19 '19 '19 '19 '19 '19 '19 '19 '19 Feb '20 '20 '20 '20 '20 20 '20 '20 '20 '20 Feb '21 '21 '21 '21 '21 '21 '21 '21
'19* '20 '21*
Note(s): China; October 2018 to October 2021

4 Source(s): National Bureau of Statistics of China; ID 234045 China`s appliances market overview
Consumer electronics market value in China from 3rd quarter 2018 to 1st quarter 2020 (in million yuan)
Consumer electronics market size in China Q3 2018-Q1 2020
45,000
40,000 39,270
36,291
34,886
35,000
31,976
30,038 29,456
30,000
Market size in million yuan
25,000
20,896
20,000
15,000
10,000
5,000
0
Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '20
Note(s): China; Q3 2018 to Q1 2020

5 Source(s): GfK; ID 711669 China`s appliances market overview
Retail sales value of household electronics in China in 2020, by type (in billion yuan)
Retail value of household electronics in China 2020, by type
Retail value in billion yuan
0 20 40 60 80 100 120 140 160 180
Kitchen appliances 167.44
Air conditioners 147.5
Household appliances 128.4
Refrigerators 93
Washing machines 65.74
Note(s): China; 2020

6 Source(s): Midea; ID 1028268 China`s appliances market overview
HAIER GROUP
Haier Smart Home financials

Revenue of Haier Smart Home Co., Ltd. from 2009 to 2020 (in billion yuan)
Revenue of Haier Smart Home 2020
250
209.73
200.76
200
184.11
163.43
150
119.13
100 88.78 89.8

86.61
79.86
73.85
64.69
50 44.69
0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

8 Source(s): Haier Smart Home; ID 232894 Haier Smart Home financials
Domestic and overseas revenue of Haier Smart Home Co., Ltd. from 2017 to 2020 (in billion yuan)
Revenue of Haier Smart Home 2017-2020, by China or overseas
Mainland China Others
250
200
101.35
150 93.32
76.68
67.04
100
50 105.82 106.15 107.24

91.69
0
2017 2018 2019 2020

Foreign sales revenue of Haier Smart Home Co., Ltd. in 2020, by region (in billion yuan)
International sales revenue of Haier Smart Home 2020, by market
0 10 20 30 40 50 60 70
North America 63.7
Europe 16.51
Australia 5.98
South Asia 5.47
Southeast Asia 4.12
Japan 3.61
Middle East and

1.21
Africa
Others 1.44

Year-on-year change in sales revenue of Haier Smart Home Co., Ltd. in 2019, by selected region
Growth in sales revenue of Haier Smart Home 2019, by selected market
YOY change
0% 50% 100% 150% 200% 250% 300%
Europe 267%
Southeast Asia 16%
Japan 10%
North America 9.7%
South Asia 6%
Australia and New

5.8%
Zealand

Revenue of Haier Smart Home Co., Ltd. from 2010 to 2020, by product (in billion yuan)
Revenue of Haier Smart Home 2010-2020, by product
Refrigerators Washing machines Air conditioners Boilers** Small household appliances**

Logistics services and others* Equipment Kitchen appliances Water home appliances
250
200
9.62
0 29.51 9.86
24.95
0
1.48 31.36
150
28.56 25.76 28.06
0 0
3.02 0
7.92
0 20.39 29.13
30
100
19.01
2.58
0 31.77
0 0 0 18.5 28.74
0 0
7.17
5.82
16.31
6.44
4.37
6.62
1.82
19.42
0
18.68 36.27
44.71 48.45
8.31 17.44
00
9.97 9.74
1.74
3.83
12.56
1.67
4.49
1.67
4.35 0 0
16.25
30.9
50 1.29
3.12 14.77 17.93 20.01 23.48
11.4 12.1
12.21 13.27 14.18 15.27 17.47
11.53 54.34 58.44 61.54
47.11
27.59 36.25
22.81 25.05 25.17 25.33 24.67
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

HAIER GROUP
Revenue segments
Revenue of the refrigerator segment of Haier Smart Home from 2016 to 2020 (in billion yuan)
Refrigerator segment revenue of Haier Smart Home 2016-2020
60
50.76
50
44.13
Segment revenue in billion yuan
40
34.39
33.31 32.75
30
20
10
0
2016 2017 2018 2019 2020

14 Source(s): Haier Smart Home; ID 1240480 Revenue segments
Revenue of the washing machine segment of Haier Smart Home from 2016 to 2020 (in billion yuan)
Washing machine segment revenue of Haier Smart Home 2016-2020
40
35 33.99
30 29.02
25.99
24.44
25
21.57
20
15
10
0
2016 2017 2018 2019 2020

Revenue of the air conditioner (AC) segment of Haier Smart Home from 2016 to 2020 (in billion yuan)
Air conditioners segment revenue of Haier Smart Home 2016-2020
35
31.08
30 28.84
25.51
25 23.49
20
17.21
15
10
0
2016 2017 2018 2019 2020

Revenue of the kitchen appliances segment of Haier Smart Home from 2016 to 2020 (in billion yuan)
Kitchen appliances segment revenue of Haier Smart Home 2016-2020
30
27.6
25 24.43
20
18.25
15
10
5
2.44 2.77
0
2016 2017 2018 2019 2020

Revenue of Haier Smart Home's luxury product line Casarte from 2018 to 2020 (in billion yuan)
Casarte segment revenue of Haier Smart Home 2018-2020
10
9 8.7
8
7.4
6 5.7
0
2018* 2019 2020

HAIER GROUP
Haier Biomedical & INKON Life Technology

Annual revenue of Haier Biomedical from 2016 to 2020 (in billion yuan)
Annual revenue of Haier Biomedical 2016-2020
1.6
1.4
1.4
1.2
1.01
1.0
0.83
0.8
0.62
0.6
0.48
0.4
0.2
0.0
2016 2017 2018 2019 2020
Note(s): Worldwide, China; 2016 to 2020

20 Source(s): Eastmoney.com; Haier Biomedical; ID 1242560 Haier Biomedical & INKON Life Technology
Annual net profit of Haier Biomedical from 2016 to 2020 (in million yuan)
Annual net profit of Haier Biomedical 2016-2020
450
400 384.12
350
300
Net profit in million yuan
250
200 183.36
150
123
115
100
60
50
0
2016 2017 2018 2019 2020

Total assets of Haier Biomedical from 2016 to 2020 (in billion yuan)
Total assets of Haier Biomedical 2016-2020
4.5
3.94
4.0
3.5
3.04
3.0
Total assets in billion yuan
2.5
2.23
2.0
1.5
1.19
0.95
1.0
0.5
0.0
2016 2017 2018 2019 2020

Annual revenue of INKON Life Technology from 2015 to 2020 (in million yuan)
Annual revenue of INKON Life Technology 2015-2020
700
661.05
600 572.94
504.02
500
Annual revenue in million yuan
432.45
400
329.23
300 280.14
200
100
0
2015 2016 2017 2018 2019 2020

23 Source(s): INKON Life Technology; cninfo.com.cn; ID 1242570 Haier Biomedical & INKON Life Technology
Net profit of INKON Life Technology from 2015 to 2020 (in million yuan)
Net profit of INKON Life Technology 2015-2020
200
122.4 128.11
100 55.08 50.17
10.58
0
-100
Net profit in million yuan
-200
-300
-400
-500
-600
-700
-703.41
-800
2015 2016 2017 2018 2019 2020

Total assets of INKON Life Technology from 2015 to 2020 (in billion yuan)
Total assets of INKON Life Technology 2015-2020
3.0
2.61 2.62 2.65

2.53
2.5
1.96
2.0
Total assets in billion yuan
1.85
1.5
1.0
0.5
0.0
2015 2016 2017 2018 2019 2020

HAIER GROUP
Market share and sales

Brand power of the leading Chinese home appliance brands in BrandZ China Top 50 ranking in 2020
Most valuable Chinese home appliance brands according to BrandZ 2020
Brand power scores
0 100 200 300 400 500 600 700 800 900
Haier 835
Hisense 821
TCL 317
Gree 200

27 Source(s): Kantar Millward Brown; ID 1066964 Market share and sales
Market share of central air conditioners by selected domestic brands in China in 2019
Central air conditioner market share by selected domestic brands in China 2019
Market share
0% 2% 4% 6% 8% 10% 12% 14% 16%
Midea 15.03%
Gree 13.04%
Haier 5.69%
Coolfree 3.34%
TICA 2.87%
Hisense 2.5%
DunAn 1.21%

28 Source(s): HVACR Home; Forward Intelligence (Qianzhan); ID 963398 Market share and sales
Market share of smart home electronics brands based on shipment volume in China in 3rd quarter 2020
Market share of smart home appliance producers in China Q3 2020
Xiaomi 16.5%
Haier 9.9%
Others 63.6% Midea 9.9%
Note(s): China; Q3 2020

29 Source(s): IDC; ID 987790 Market share and sales
HAIER GROUP
References
Major domestic appliances revenue in China from 2nd quarter 2019 to 1st quarter 2020 (in billion yuan)
Major domestic appliances market size in China Q2 2019-Q1 2020
Description
Source and methodology information
The statistic shows trends in major domestic appliances market size in China from the second quarter of 2019
Source(s) GfK to the first quarter of 2020. In the first quarter of 2020, the domestic appliances market generated a revenue of
approximately 29 billion yuan.
Conducted by GfK TEMAX
Survey period Q2 2019 to Q1 2020
Region(s) China
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by GfK
Publication date July 2020
Original source temax.gfk.com
Website URL visit the website
Notes: Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of
September 2019). The source does not provide a number for Q2 2018. Figures
have been rounded.
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31 References
Market volume of electric household appliances in China from 2013 to 2020 (in billion yuan)
Electric household appliances market size China 2013-2020
Description
In 2020, the market volume of the electric household appliance industry amounted to around 1.5 trillion yuan.
Source(s) MIIT The industry's income decreased slightly as a result of the COVID-19 outbreak.
Conducted by MIIT
Survey period 2013 to 2020
Region(s) China
Age group n.a.
Published by MIIT
Publication date February 2021
Original source miit.gov.cn
Notes: Figures for earlier years have been taken from previous publications. One
yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of May 2021).
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32 References
Retail trade revenue of household appliances and consumer electronics in China from October 2018 to October
2021 (in billion yuan)
Retail sales of household appliances and consumer electronics China 2018-2021
Description
The graph shows the retail trade revenue of household appliances and consumer electronics in China from
Source(s) National Bureau of Statistics of China October 2018 to October 2021. In October 2021, retail sales of household appliances and consumer electronics
in China had amounted to about 73 billion yuan.
Conducted by National Bureau of Statistics of China
Survey period October 2018 to October 2021
Region(s) China
Electrical appliances in China
Age group n.a.

The household appliance industry in China has grown into a multi-billion dollar industry. In 2020 alone, market
volume of the Chinese electrical household appliances sector had amounted to about 1.5 billion yuan. As the
Published by National Bureau of Statistics of China Chinese home appliance industry flourishes, Chinese household electronics companies play an increasingly
important role in the global market. Since 2014, Chinese company Midea Group had been the world’s largest
Publication date November 2021 household appliance company with a total sales value of approximately 39.9 billion U.S. dollars in 2020. Another
Chinese company, Gree Electric Appliances, ranked second with a total sales value of about 28.8 billion U.S.
Original source stats.gov.cn dollars.
Notes: * According to the source, figures for January and February have been
grouped together to curb the influence of the Chinese New Year on the statistic.
Chinese New Year falls between January 21 and February 21. One yuan equals Per capita expenditure of private households on household appliances and consumer electronics in China had
skyrocketed from approximately 110 yuan in 1990 to 1,640 yuan in 2020, and continues to grow. Market growth
approximately 0.16 U.S. dollars and 0.14 euros (as of November 2021). Acco
of the Chinese household appliances market was mainly driven by rising individual income levels and growing
[...] For more information visit our Website urbanization.
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33 References
Consumer electronics market value in China from 3rd quarter 2018 to 1st quarter 2020 (in million yuan)
Consumer electronics market size in China Q3 2018-Q1 2020
Description
The statistic shows trends in consumer electronics market value in China from the third quarter of 2018 to the
Source(s) GfK first quarter of 2020. In the first quarter 2020, China's consumer electronics market size dropped to
approximately 20.9 billion yuan.
Conducted by GfK TEMAX
Survey period Q3 2018 to Q1 2020
Region(s) China
Age group n.a.
Published by GfK
Original source temax.gfk.com
Notes: Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of July
2020).
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34 References
Retail sales value of household electronics in China in 2020, by type (in billion yuan)
Retail value of household electronics in China 2020, by type
Description
In 2020, the retail sales value of household air conditioners in China amounted to approximately 148 billion
Source(s) Midea yuan. The market of household appliances has been growing steadily in China over the years, but has suffered
under the outbreak of COVID-19 in 2020.
Conducted by Midea
Survey period 2020
Region(s) China
Age group n.a.
Published by Midea
Publication date April 2021
Original source Midea - Annual Report 2020, page 21-24
Notes: One yuan equals approximately 0.16 U.S. dollars and 0.13 euros (as of June
2021).
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35 References
Revenue of Haier Smart Home Co., Ltd. from 2009 to 2020 (in billion yuan)
Revenue of Haier Smart Home 2020
Description
In 2020, Haier Smart Home generated a revenue of over 209 billion yuan. In recent years the company
Source(s) Haier Smart Home underwent a restructuring process. First, in 2019, Qingdao Haier became Haier Smart Home, then, in 2020,
Haier Smart Home incorporated Haier Electronics Group.
Conducted by Haier Smart Home
Region(s) China
Age group n.a.
Published by Haier Smart Home
Publication date March 2021
Original source Haier Smart Home Annual Report 2020, page 13
Notes: One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of May
2021). Figures have been rounded. Figures for 2018 was restated in 2019
report. ingdao Haier officially changed its name into "Haier Smart Home" in
2019.
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36 References
Domestic and overseas revenue of Haier Smart Home Co., Ltd. from 2017 to 2020 (in billion yuan)
Revenue of Haier Smart Home 2017-2020, by China or overseas
Description
In 2020, Haier Smart Home had generated a revenue of approximately 107 billion yuan domestically. Haier
Source(s) Haier Smart Home Smart Home, formerly named Qingdao Haier, is a subsidiary of the Haier Electronic Group and is listed on the
Shanghai Stock Exchange.
Region(s) China
Age group n.a.
2021). Figures have been rounded. 2017 figures were taken from earlier
report.
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37 References
Foreign sales revenue of Haier Smart Home Co., Ltd. in 2020, by region (in billion yuan)
International sales revenue of Haier Smart Home 2020, by market
Description
In 2020, Haier Smart Home had generated a revenue of approximately 64 billion yuan from the North American
Source(s) Haier Smart Home market. Haier Smart Home, formerly named Qingdao Haier, is a subsidiary of the Haier Electronic Group and is
listed on the Shanghai Stock Exchange.
Survey period 2020
Region(s) China
Age group n.a.
2021). Figures have been rounded.
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38 References
Year-on-year change in sales revenue of Haier Smart Home Co., Ltd. in 2019, by selected region
Growth in sales revenue of Haier Smart Home 2019, by selected market
Description
In 2019, the sales revenue of Haier Smart Home in the European market grew 267 percent compared to the
Source(s) Haier Smart Home previous year. Haier Smart Home, formerly named Qingdao Haier, is a subsidiary of the Haier Electronic Group
and is listed on the Shanghai Stock Exchange.
Survey period 2019
Region(s) China
Age group n.a.
Publication date April 2020
Original source Haier Smart Home Annual Report 2019, page 29-31
Notes: Figures have been rounded.
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39 References
Revenue of Haier Smart Home Co., Ltd. from 2010 to 2020, by product (in billion yuan)
Revenue of Haier Smart Home 2010-2020, by product
Description
Haier Smart Homes refrigerator segment generated a revenue of over 61 billion yuan in 2020. It was the
Source(s) Haier Smart Home companies biggest product category, followed by washing machines, whose revenue amounted to over 48
billion yuan. In recent years the company underwent a restructuring process. First, in 2019, Qingdao Haier
Conducted by Haier Smart Home became Haier Smart Home, then, in 2020, Haier Smart Home incorporated Haier Electronics Group.
Region(s) China
Age group n.a.
2021) Figures have been rounded. *Includes sales, logistics and customer
service. ** 2014 Figures for water boilers and small household appliances
have been grouped under the category kitchen appliances. Qingdao Haier
official [...] For more information visit our Website
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40 References
Revenue of the refrigerator segment of Haier Smart Home from 2016 to 2020 (in billion yuan)
Refrigerator segment revenue of Haier Smart Home 2016-2020
Description
In 2020, Haier Smart Home generated a revenue of 34 billion yuan from its refrigerator segment. In total, the
Source(s) Haier Smart Home company's domestic home applications division had a turnover of around 99 billion yuan in the same year.
Region(s) China
Age group n.a.
Notes: One yuan equals 0.16 U.S. dollars and 0.13 euros (as of June 2021).
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41 References
Revenue of the washing machine segment of Haier Smart Home from 2016 to 2020 (in billion yuan)
Washing machine segment revenue of Haier Smart Home 2016-2020
Description
In 2020, Haier Smart Home generated a revenue of 26 billion yuan from its washing machine segment. In total,
Source(s) Haier Smart Home the company's domestic home applications division had a turnover of around 99 billion yuan in the same year.
Region(s) China
Age group n.a.
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42 References
Revenue of the air conditioner (AC) segment of Haier Smart Home from 2016 to 2020 (in billion yuan)
Air conditioners segment revenue of Haier Smart Home 2016-2020
Description
In 2020, Haier Smart Home generated a revenue of 25.5 billion yuan from its air conditioner segment. In total,
Region(s) China
Age group n.a.
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43 References
Revenue of the kitchen appliances segment of Haier Smart Home from 2016 to 2020 (in billion yuan)
Kitchen appliances segment revenue of Haier Smart Home 2016-2020
Description
In 2020, Haier Smart Home generated a revenue of 2.8 billion yuan from its kitchen appliance segment. In total,
Region(s) China
Age group n.a.
Notes: Until 2018, the kitchen appliance segment included bathroom appliances. One
yuan equals 0.16 U.S. dollars and 0.13 euros (as of June 2021).
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44 References
Revenue of Haier Smart Home's luxury product line Casarte from 2018 to 2020 (in billion yuan)
Casarte segment revenue of Haier Smart Home 2018-2020
Description
In 2020, Haier Smart Home's Casarte generated a revenue of 8.7 billion yuan. Casarte is Haier's luxury product
Source(s) Haier Smart Home line, focusing on high-end consumers in the household appliance market. Over the past years, the brand was
able to solidify its market position in this segment.
Region(s) China
Age group n.a.
Notes: *Statista estimate based on the year-on-year growth figure stated in 2019
annual report. Values have been rounded. One yuan equals 0.16 U.S. dollars
and 0.13 euros (as of June 2021).
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45 References
Annual revenue of Haier Biomedical from 2016 to 2020 (in billion yuan)
Annual revenue of Haier Biomedical 2016-2020
Description
In 2020, Haier Biomedical generated a revenue of over 1.4 billion yuan. The company is a subsidiary of Haier
Source(s) Eastmoney.com; Haier Biomedical Group and is part of the medical technology industry. In particular, Haier Biomedical focuses on low-
temperature storage equipment for biological samples.
Conducted by Haier Biomedical
Region(s) Worldwide, China
Age group n.a.
Published by Eastmoney.com
Original source Haier Biomedical Co., Ltd audit report 2020, page 11
Notes: Values have been rounded. One yuan equals 0.16 U.S. dollars and 0.13 euros
(as of June 2021). Figures prior to 2019 have been taken from earlier reports.
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46 References
Annual net profit of Haier Biomedical from 2016 to 2020 (in million yuan)
Annual net profit of Haier Biomedical 2016-2020
Description
In 2020, Haier Biomedical generated a net profit of over 384 million yuan. The company is a subsidiary of Haier
Source(s) Eastmoney.com; Haier Biomedical Group and is part of the medical technology industry. In particular, Haier Biomedical focuses on low-
temperature storage equipment for biological samples.
Age group n.a.
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47 References
Total assets of Haier Biomedical from 2016 to 2020 (in billion yuan)
Total assets of Haier Biomedical 2016-2020
Description
In 2020, Haier Biomedical's total assets valued at 3.9 billion yuan. The company is a subsidiary of Haier Group
Source(s) Eastmoney.com; Haier Biomedical and is part of the medical technology industry. In particular, Haier Biomedical focuses on low-temperature
storage equipment for biological samples.
Age group n.a.
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48 References
Annual revenue of INKON Life Technology from 2015 to 2020 (in million yuan)
Annual revenue of INKON Life Technology 2015-2020
Description
In 2020, INKON Life Technology generated a revenue of 661 million yuan. Formerly known as Starmap Medicine,
Source(s) INKON Life Technology; cninfo.com.cn the company is a subsidiary of Haier Group and focuses on high-tech oncology equipment and cancer
treatment. INKON Life Technology was incubated by Haier which currently holds a controlling stake of 40
Conducted by INKON Life Technology percent of shares.
Age group n.a.
Published by cninfo.com.cn
Publication date May 2021
Original source INKON Life Technology Co., Ltd annual report, page 6
Notes: In July 2019, Starmap Medicine and Technology was renamed officially to
INKON Life Technology. Values have been rounded. One yuan equals 0.16 U.S.
dollars and 0.13 euros (as of June 2021). Figures prior to 2018 have been
taken from earlier reports.
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49 References
Net profit of INKON Life Technology from 2015 to 2020 (in million yuan)
Net profit of INKON Life Technology 2015-2020
Description
In 2020, INKON Life Technology generated a net profit of 128 million yuan. Formerly known as Starmap
Source(s) INKON Life Technology; cninfo.com.cn Medicine, the company is a subsidiary of Haier Group and focuses on high-tech oncology equipment and
cancer treatment. INKON Life Technology was incubated by Haier which currently holds a controlling stake of 40
Age group n.a.
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50 References
Total assets of INKON Life Technology from 2015 to 2020 (in billion yuan)
Total assets of INKON Life Technology 2015-2020
Description
In 2020, INKON Life Technology's total assets valued at 2.65 billion yuan. Formerly known as Starmap Medicine,
Source(s) INKON Life Technology; cninfo.com.cn the company is a subsidiary of Haier Group and focuses on high-tech oncology equipment and cancer
treatment. INKON Life Technology was incubated by Haier which currently holds a controlling stake of 40
Age group n.a.
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51 References
Brand power of the leading Chinese home appliance brands in BrandZ China Top 50 ranking in 2020
Most valuable Chinese home appliance brands according to BrandZ 2020
Description
According to Milward Brown's BrandZ China Top 50 ranking in 2020, Haier, specializing in consumer electronics
Source(s) Kantar Millward Brown and home appliances, was the leading home appliance brand in China with a brand power of 835 points. Driven
by middle-class consumer interest in smart home technology, Haier and other Chinese home appliance
Conducted by Kantar Millward Brown producers started to develop artificial intelligence technology.
Survey period 2020
Region(s) China
Age group n.a.
Published by Kantar Millward Brown
Original source Brandz - Top 50 Chinese global brand builders 2020, page 22-23
Notes: The ranking combines rigorously analyzed market data from Bloomberg with
extensive consumer insights from over 3.7 million consumers around the
world, covering more than 166,000 different brands in over 50 markets. Based
on the extensive BrandZTM database and Google`s expertise, 231 brands in
14 cat [...] For more information visit our Website
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52 References
Market share of central air conditioners by selected domestic brands in China in 2019
Central air conditioner market share by selected domestic brands in China 2019
Description
As of 2019, the Chinese electronics manufacturer Midea had a market share of 15 percent in the air
Source(s) HVACR Home; Forward Intelligence (Qianzhan) conditioning segment. Besides Chinese brands, several foreign brands also have a significant market share.
Among them are Daikin, Toshiba, and Hitachi.
Conducted by HVACR Home; Forward Intelligence (Qianzhan)
Survey period 2019
Region(s) China
Age group n.a.
Published by Forward Intelligence (Qianzhan)
Publication date January 2021
Original source qianzhan.com
Notes: n.a.
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53 References
Market share of smart home electronics brands based on shipment volume in China in 3rd quarter 2020
Market share of smart home appliance producers in China Q3 2020
Description
As of the third quarter of 2020, the electronics manufacturer Xiaomi had a market share of over 16 percent
Source(s) IDC among smart home electronic brands in China. Compared to Midea and Haier, Xiaomi has a broader product
range, including smartphones and other consumer electronics.
Conducted by IDC
Survey period Q3 2020
Region(s) China
Age group n.a.
Published by IDC
Publication date December 2020
Original source idc.com
Notes: n.a.
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Haier Group

01 China`s appliances market overview

02 Haier Smart Home financials

04 Haier Biomedical & INKON Life Technology

05 Market share and sales

China`s appliances market overview

Note(s): China; Q2 2019 to Q1 2020

1,600 1,513.57 1,530

Note(s): China; 2013 to 2020

Note(s): China; October 2018 to October 2021

Note(s): China; Q3 2018 to Q1 2020

Retail value in billion yuan

0 20 40 60 80 100 120 140 160 180

Kitchen appliances 167.44

Air conditioners 147.5

Household appliances 128.4

Washing machines 65.74

Note(s): China; 2020

Haier Smart Home financials

100 88.78 89.8

Note(s): China; 2009 to 2020

Mainland China Others

50 105.82 106.15 107.24

Note(s): China; 2017 to 2020

Revenue in billion yuan

North America 63.7

South Asia 5.47

Southeast Asia 4.12

Middle East and

Note(s): China; 2020

0% 50% 100% 150% 200% 250% 300%

Southeast Asia 16%

North America 9.7%

Australia and New

Note(s): China; 2019

Refrigerators Washing machines Air conditioners Boilers** Small household appliances**

Note(s): China; 2010 to 2020

Note(s): China; 2016 to 2020

Note(s): China; 2016 to 2020

Note(s): China; 2016 to 2020

Note(s): China; 2016 to 2020

Note(s): China; 2018 to 2020

Haier Biomedical & INKON Life Technology

Note(s): Worldwide, China; 2016 to 2020

Note(s): Worldwide, China; 2016 to 2020

Note(s): Worldwide, China; 2016 to 2020

Note(s): Worldwide, China; 2015 to 2020

Note(s): Worldwide, China; 2015 to 2020

2.61 2.62 2.65

Note(s): Worldwide, China; 2015 to 2020

Market share and sales

Brand power scores

0 100 200 300 400 500 600 700 800 900

Note(s): China; 2020

0% 2% 4% 6% 8% 10% 12% 14% 16%

Note(s): China; 2019

Others 63.6% Midea 9.9%

Refrigerators Washing machines Air conditioners Boilers Small household appliances