P.R.

POTE (PATIL) COLLEGE OF ENGINEERING

AND MANAGEMENT, AMRAVATI

SURAJ P. BIHADE
MBA 4th SEM

Dissertation Topic :- Consumer Perception Analysis Of

Services Provided By Passenger Car Brands In
Amravati City
 INTRODUCTION
• The Study aims to find out the factors that influence the customers to select
the automobile brands with special reference to Passenger Car Brand In
Amravati City.
• Without knowing the factors, we cannot measure exactly in what way the
customer is selecting the automobile brand.
• So Satisfied Customers able to create new customer effectively through their
word of mouth. One mistake can have far- reaching effects on future as well as
current customers.
• So it is essential to find out the customer satisfaction and their expectation
towards Automobile brands with special reference to Passenger Car Brand.
• If any dissatisfaction exists so that remedial measures can be taken by the
Company to improve their products and services.
SECTOR PROFILE
• MARUTI SUZUKI LTD :- These parameters include experienced
problems, service quality, service delivery, service advisor experience, best
in-service experience, user-friendly service and service initiation experience.
• HYUNDAI MOTOR LTD : - Hyundai has over 70 service centers
nationwide. At all of them highly trained specialist staff are ready and
waiting to ensure that every minute a customer spends with his Hyundai is
time well spent.
• TATA MOTORS LTD : - It has widely added to transformation of the
Indian commercial vehicle landscape by offering customers leading edge
auto technologies, packaged for power performances and lowest life-cycle
costs. Tata Motors cars are designed for superior comfort, connectivity and
performance.
REVIEW OF LITERATURE
• Nikhil Monga, Bhuvender Chaudhary, Saurabh Tripathi (2003), this research attempts
to answer some of the questions regarding brand personality of selected cars in India by
conducting the market research.
• R. Vishal S.Rana and Dr. M.A Lokhande (2015), researched the whole concept and study
was based on the opinion of respondents regarding Maruti & Hyundai brands in Marathwada
region with respect to after sales service, resale value, fuel efficiency, vehicle satisfaction,
opinion about price, source of information.
• Dr. K. Ravichandran (2008):This paper has made a scientific approach to identify the key factors that
influence the consumers (1) while selecting the appropriate four wheelers especially cars by considering
the parameters such as mileage, maintenance cost, brake failure, comfort and brand which are obscure
and imprecise in nature. The survey has been conducted in an automobile industry by analyzing the
customer’s preferences in buying a car.
 DEFINITION OF THE PROBLEM
• Market for automobile companies has become immensely competitive as
almost similar offerings are available. Consumers keep searching for
different factors to compare and choose from the offerings, services supposed
to be the most considered factor amongst these. Amravati city is growing fast
in population and eventually more number of potential buyers is available in
the market. In the continuously changing context of market dynamics,
studying the consumer perception in this area is challenging and highly
desirable. This research study is intended to serve this purpose.
OBJECTIVE OF THE STUDY
• To study the services offerings of selected passenger car brands in Amravati
City.
• To study the consumer perception towards the services of passenger car
brands in Amravati City.
• To analyze the consumer perceived services for the Passenger car brands in
Amravati City.
RESEARCH METHODOLOGY
• Research Design :- The function of research design is to ensure that the
evidence obtained enables you to effectively address the research problem
logically and as unambiguously as possible.
• Sampling Design :- Sampling size: - the target population of study consists
of various respondents of car passengers the sample size in this research is
100 respondents.
• Data Collection Method :-
i. Primary data: - It is collected directly from passengers car users.
ii. Secondary data: - It is collected from the car passengers who actually deal
with the services of the brands of the car for consumer perception.
FINDING
CONCLUSION
• From the above research it was concluded that majority of the respondent have their car registered on
their own name.

• From the above research it was concluded that majority of the respondent ordering was entirely to their
liking.

• From the above research it was concluded that majority of the respondent as alternatively listening by
supervisor.

• From the above it was concluded that majority of the respondent car as ready on given time.

• From the above it was concluded that majority of the respondent matter technology feature in car.

• From the above it was concluded that majority of the respondent prefers diesel car to drive.

• From the above it was concluded that majority of the respondent prefers Hatchback car.

• From the above it was concluded that majority of the respondent permission taken while additional
service.

• From the above it was concluded that majority of the respondent are can portable in open internet
connection