Yaadein

The vintage creations

Ajmera Green Aaeres

Block C , Flat no. 1301
Bannerghatta Road, Bangalore
M: 9739402186
 Mission Statement

To preserve the Indian heritage and promote Indigenous techniques

which are becoming extinct.
We want to help the Indian Artisans by creating demand for their art and
making it relevant, to cater to the current market needs and tastes.
 Core Competency

 Highly committed team ready to serve the

client at any time and working hard to
achieve customer delight.
The Team

 Mr. Ankit Gindoria- Creative head &

Chairman
 Mr. Shashank Pandey- Executive head
 Mr. Saju Varghese- Account & Cost Manager
 Mr. Kevin George- Customer relationship
Manager
 All the department will work under the
personal guidance of the creative head
himself.
 Business concept

India is a land of tradition and cultures, every bride and groom and their close
ones want to look their best on the wedding day, also they want their ensembles
to be unique, antique and traditional yet with a touch of modernity. Many brides
and young girls are very nostalgic about the traditional attires which they have
inherited from their moms and grand moms.
We will start personalized consultation and customized apparel services for
such Audience.
 Process

 A thorough Interview to be taken after fixing

an appointment for the client. Specification
to be taken from the client about her or his
preferences about colors, silhouettes, cuts,
quality expectations etc.
 A paper design or computer design to be
made for a fees of Rs. 1000.
 Resource requirements

 1. karigar
 2. Dyeir
 3. Master
 4. Tailor
 We will have a setting with these people and
get our work done on job basis.
 Market Summary

 Niche marketing:- The first customer we can

visualize a lady in the Ajmera complex who is
highly impressed by our ideas, is a fashion
lover wears expensive sarees and is a
connoisseur of art. Once we get our first
customer we will repeat it as much as
possible which will happen by word of mouth
spread about our highly committed and
noble services.
 SWOT ANALYSIS

Strengths:- Experience of Creative head in the field of

Fashion.

Weakness:- Unavailability of set up of trained karigars,

Dyres & tailors.

Opportunity:- New Idea and Niche market, Specially in

Bangalore. The posh society we are staying in.

Threats:- The First few assignments will be difficult to

achieve given our Nil advertising budget.
 Financial Plan

Total initial Budget:- 2 lacs

 Making setup of a studio-Rs. 30,000
 Buying of Vintage materials- Rs. 1,15,000
 Samples of embroidery, dyeing- Rs. 20,000
 Digital Camera(High Definition)-Rs. 15,000
 Cash in hand- Rs. 20,000
 Pricing strategy

 Pricing objective:- Survival

 Price quality strategy:-High value
 An advance would be charged from the client
which would be enough to cover our
expenses on the particular assignment.