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1552566757162-MCS Basic Concepts
1552566757162-MCS Basic Concepts
MCS
Controlling a Car - Analogy
Source: Anthony, Robert N. and Vijay Govindarajan, MCS, Tata McGraw Hill Edition 2002 (p.1)
Elements of the Control Process
ASSESSOR
Control device
Comparison with standard
EFFECTOR
DETECTOR
Behaviour alteration,
Information about what is happening
If needed
Entity being
Controlled
Body Temperature - Analogy
Source: Anthony, Robert N. and Vijay Govindarajan, MCS, Tata McGraw Hill Edition 2002 (p.4)
MCS: Contrast with Simpler Control Processes
• Sentenced to 150 years in prison, after pleading guilty to federal charges that include fraud and
money laundering.
• He lured many high-profile investors by promising to beat the market through a slow and
steady investment strategy.
• But Madoff actually engaged in an elaborate Ponzi scheme.
• As the markets tumbled in 2008, alarmed investors asked to pull their money out.
• Madoff couldn’t come close to providing the $7 billion requested.
Source: http://images.businessweek.com/ss/09/03/0311_madoff/2.htm