BUSINESS PLAN

FOR PAINTINGS GALLERY

PRESENTED
BY
MONIKA.K
20PMB088
II-MBA-B-SECTION
Table of contents
• Executive and Company Summary
• Product and Service
• Market Analysis
• Strategy Implementation
• Financial Plan
• Conclusion
INTRODUCTION
A business plan is an essential roadmap for business success. It describes the
direction, the company is taking, what its goals are, where it wants to be, and
how it is going to get there. A business plan is also a written summary of an
entrepreneur’s proposed business venture, its operational and financial details,
its marketing opportunity and strategies, and its managers’ skills and abilities.
Executive Summary
The ArtEspero Gallery School of Art (ArtEspero) began its
operations in September of this year after expanding from its
former back room into the full 787 square foot facility on the
corner of Main and 1st Streets in Puducherry. Since Feb the
business has grown substantially, but in an unordered way. This
business plan is being written to set a rational framework for
growth to maximize profit potential. Successful realization of this
plan will produce increasing profits annually by the end of the
third year.
Objectives
The most important objective is to successfully
penetrate the 9 A.M. to 3 P.M. day-time market

Secondary objective is to fill the evening hours (Monday

through Thursday) 7:30 P.M. to 9:30 P.M.

A further objective is to separate art supplies from art

lessons, so as to make the sale of art supplies a separate
profit center.

A final objective is to maintain the present level of portrait

work, produced under contract by clients, as well as
maintain the historical level of sales of art work created by
the owners of ArtSphere prior to the recent mushrooming
of art instruction.
Company Summary
The ArtEspero is located on the corner of Main and 1st Streets in Puducherry
facing the town’s public landing. Approximately 75 students, mostly
adolescents, are signed up for lessons at $10/hour which includes materials.
The recently increased facilities have made possible an increase in the number
of students. Lessons are offered a total of 49 hours weekly. Maximum capacity
is considered eight at any one time, which works out to a possible sales
potential of 392 learning hours/week. Limiting to eight students at any one time
allows sufficient room for each student to sit or stand comfortably at an easel.
Saturdays and Sundays are when students’ and owners’ artwork is displayed in the
Gallery; buyers and interested potential students are encouraged to come in the
Gallery, have a cup of espresso, and watch an artist at work.
Product and Services
● The ArtEspero is expanding its offerings. Our primary focus is now on
offering art instruction classes. We will tailor our classes by market
segment and time of day, providing instructional opportunities during
the morning and mid-day, after school sessions, and evening classes.

● We will have a wide range of art supplies available to complement

student sessions as well as for sale to the general public. Additionally,
the owners will continue to show and sell their own work in the
Gallery, as well as produce commission portraits and other work.
Market Analysis Summary
The offerings by ArtEspero require, by their very nature, an investment of time
on the part of the purchaser. Three customer groups have been identified
based on the availability of time on their part:

● School-aged (over 10 yrs).

● Retired/non-working.
● Working/evening class.

This accounts for virtually everyone in Puducherry older than 10 yet younger
than 75. It would be more accurate to state that these people will seek, during
their respective free hours, some hobby, some pleasant, time-filling activity, or
other form of relaxation.
Strategy and implementation summary
Developing a sixth sense for the goals of the customer (stress relief, find new hobby, etc.) is key.

If a customer is looking for stress-relief, then peaceful surroundings are essential.

That potential customer should not be given his or her first free lesson during a crowded time slot,
but rather when things at the studio are quiet and less active.

Someone looking to escape boredom on the other hand should be scheduled when there are more
people in the studio.

A conscious decision also needs to be made concerning which teacher the caller is likely to relate to.
Conclusion

We conclude that the Business plan is having a greater

importance for a company who desire to enter in Business
world.

The strategies are based on it. It means the whole business

and its progress depends on how well the Business plan of the
company is being made and clarified
Thank You