BRITANNIA BY-Roshani Padvi

Started in 1892, Kolkata

Net sales-31,122 Million Rs.

INTRODUCTIO Manufacturing units: Kolkata,

Uttaranchal, Delhi, Chennai
N
Contract Manufacturing Units: 40
Strategy to setup new contract
manufacturing units at least at 35
locations in the country
 • Nutri Choice 5 Grain Biscuit
• Good Day
• Treat Fruit Rolls
• Marie Gold
• Milk Bikis
Products • Tiger
• 50-50 Maska Chaska
• Daily Fresh Bread, Cakes, Rusks
• Shubh Kamnayein
 • Britannia India’s No. 1 Biscuit Brand: Rated as Super Brand for 2
consecutive years
• Tamil Nadu has over 22% contribution to Britannia’s Volume in

To
India
• Only Kind of Program in the Foods Industry

innovatively • Nearly 6 months of Management at Evolve

• Over 1500 Secondary Trade Partners from Tamil Nadu

market to the • 360 Degrees approach once again

• Encompasses

secondary • Purchase Reporting & Tracking

• Planning to Dictate Product mix Models

trade • Tele based Channel Support-Inbound and Outbound from

Chennai Office

Channel • Introduction & Implementation of New Trade Offers to boost

Sales in sagging periods
• Managing Personal Relationship Portfolio
• Rewards Redemption
• Sourcing, Delivery, and Logistics ~ USD 0.5 million Annually
Industry-Specific Supply
Chain
Biscuit
Flow In
Supply Chain
Distribution Strategy

Factory

Distributor Distributor
(Institutional) (Retailer)

Institutions
Retailer
(school)

Customer
 Crude palm oil comes from
Indonesia and Malaysia

Supply chain of Imported

Products- Palm oil.
Shipped to Kandla port

Refining of crude oil

Traders supply refined palm oil to

Britannia
Supply chain
of Domestic
Product.
Thank you!
Have a