• FALL

• IN LOVE
• WITH
• LEARNING
 INTRODUCTION

• It is an Indian multinational
educational technology company
• Headquartered in Bangalore
• Founded in 2011 by Byju Raveendran
• Application launched in Aug 2015
• Develop by think and learn Pvt.ltd
 courses
• Classes 1 – 3
• Classes 4 - 10 (CBSE/ICSE/STATE)
• Classes 11 – 12
• Live classes JEE/NEET
• IAS
• GATE
• CAT
• Online tuitions
 CUSTOMER SEGMENTS
• STUDENTS
• PARENTS
• TEACHER
• OTHER COMPETITIVE EXAMS
 HOW IT WORKS
Stage 1 - Attend classes at home with India’s best teacher
Stage 2 – practice to perfection with multiple tests with personalized
feedback
Stage 3 – classroom sessions by IIT/IIM graduate at a centre near you
Stage 4 – one-on-one mentoring & doubt clearing sessions
Stage 5 – Access to in-depth analysis and real time feedback to parents
 KEY INVESTERS
• Chan-Zuckerberg
• Sequoia
• General Atlantic
• SCHF PV Mauritius
• IFC
 STRENGTH
• First mover advantage
• Diverse product
• strong finance
• Acquisition of competitor
• Customer loyalty
 Weakness
• Low return of investment
• Bad reviews
• Inventory management
• Less US children Enrolment
 Opportunities
• Increased trend of online education
• Education dur to covid-19
• NEP 2020 encourages online education
• Introduce professional course
• Untapped semi urban and rural India
 THREAT
• Business model can be imitated
• Data privacy
• Competitor
• Economic recession
 REVENUE STREAM
• Freemium business model
• Product purchase from website
• Offline counselling
• Offline coaching
• Annual subscription fee
 ACQUISITIONS
• Aakash Educational service limited
• Great learning
• Epic
• Whitehat Jr
• Tynker
• Toppr
• osmo
 8000 Employees working under Byju’s

Byju’s earned Rs 2434 cr

Largest education company & creater

of K12 learning app with a valuation
of 21 billion
BRAND AMBASSADOR

Acquire Indian cricket

team jersey
THANK YOU