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Digital Disruption in Business

Immersive Technologies
Virtual Reality
• Virtual Reality (VR) is the use of computer technology to create a
simulated environment.
• Virtual Reality’s most immediately-recognizable component is the head-
mounted display (HMD). Human beings are visual creatures, and display
technology is often the single biggest difference between immersive Virtual
Reality systems and traditional user interfaces.
• What is the technology behind virtual reality?
• VR headsets are essentially just machines designed to replace our
surroundings with something created in software. There are gyroscopic
sensors, accelerators, and magnetometers in headsets to determine how you
move and track your interactions with a virtual space.
Components of VR
Hardware:
• Sensory Displays
Viewing System :
• Computer
Tracking System : • Process Acceleration Cards
Interactivity Element : • Tracking System
Artistic Inclination: • Input Devices
Sensory Management
System: Software:3D Modeling
• 2D Graphics
• Digital Sound Editing
• VR Simulation
• Virtual Reality’s most immediately-recognizable component is the head-mounted
display (HMD). Human beings are visual creatures, and display technology is often the
single biggest difference between immersive Virtual Reality systems and traditional
user interfaces. For instance, CAVE automatic virtual environments actively display
virtual content onto room-sized screens. While they are fun for people in universities
and big labs, consumer and industrial wearables are the wild west.
• With a multiplicity of emerging hardware and software options, the future of
wearables is unfolding but yet unknown. Concepts such as the HTC Vive Pro Eye,
Oculus Quest and Playstation VR are leading the way, but there are also players like
Google, Apple, Samsung, Lenovo and others who may surprise the industry with new
levels of immersion and usability. Whomever comes out ahead, the simplicity of
buying a helmet-sized device that can work in a living-room, office, or factory floor
has made HMDs center stage when it comes to Virtual Reality technologies.
Augmented reality
• Augmented reality (AR) is an interactive experience of a real-world
environment where the objects that reside in the real world are
enhanced by computer-generated perceptual information,
sometimes across multiple sensory modalities, including visual,
auditory, haptic, somatosensory and olfactory
• This technology is capable of expanding our physical world by
leveraging powerful digital projections. To catch up with this trend,
industries, and blue-chip corporations are learning how to
amalgamate their business processes with AR to offer an
unforgettable experience to their customers
AR Process
•  3D Concept of App:
• The very first thing which comes in the process is the core concept of the application. What are the main
functionalities of the application, how the application will look, and how the user will interact with the interface are
decided in this phase? 3d prototypes and blueprints are prepared based on the idea which will be used in the
designing phase. 
•  3D Designing phase:
• By leveraging the 2d blueprints and 3d prototypes as a reference, the engineer can design the complete flow of the
application. The application screens, colour combinations, animation effects are implemented in this step. Once this
step is complete, it gives a pretty clear idea of the app’s functionalities. 
•  Integration into AR APP:
• Once the complete design is ready, it’s time for integrating the whole concept into an AR app. The development
phase of the app begins here, and the functionalities are integrated into the AR application. This process gives a
powerful backend to the beautiful frontend of the app. 
•  Augmented Reality Product Design:
• This is an advanced process in which the app can be made compatible with the available AR and VR devices to
enhance user interaction. Once the app is integrated with the product, you can offer an unforgettable viewing
experience. 
• We leverage the standard industry norms and cutting-edge technology & tools to deliver an excellent product to
meet your requirement with perfection. Following are some of the modern tools we use to turn your idea into a
beautiful reality. 
• Vuforia Platform, iOS ARKit Tool, ARToolKit, Android ARCore
Digital Transformation Journey..