Bippi Baby Wet Wipes

Packaging Design Brief

Background

BIPPI offers great value baby care products which are innovative, functional, safe, and easy to use.
BIPPI helps make parenting life easier.

Our products include baby disposable diapers, baby pants diapers, baby bath, baby shampoo, nappy
cream, nursery pad, etc.

We are now planning to launch Bippi baby wet wipes.

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Scope of Work

Packaging design for “Bippi baby wet wipes”. There are 2 packaging size: 20pcs pack and 80pcs pack.
Both share the same design, but there is a difference on 20pcs - sticky tape opening and 80pcs - plastic
clip lid opening (see next slide as an example).

During contest stage, you are required to design a mock-up of 80pcs pack only. Once the winner is
selected, we will provide full products information, the winner will complete the full packaging
designs (in ai file) & 3D mock-ups.

Dimension template for 80pcs can be find here:

• Packaging Template: https://www.dropbox.com/s/e3huljvq8owwu3o/template%20for%2080pcs.pdf?dl=0
• Plastic Clip Lid Dimension: https://www.dropbox.com/s/iiy7znwwe47j4hy/80pcs%20Plastic%20Lid%20Dimension.pdf?dl=0

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Sample Mock-Up

Please note that Bippi will

have a white color plastic clip
lid with a glossy paper sticker.
The sticker can be any color.

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Target Audience

• Age: 24 to 38,

• All genders,

• Mid to high income,

• Parents with small children 0 to 3 years old,

• Education: bachelor degree & up.

• Personality & Value: They make practical choice, look for “good value” products.

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Product Basic Information

Name: Bippi Baby Wet Wipes

Wipe sheet dimension: 15cm x 20cm
Main claim: Cleanse, Nourish, Protect
Key features:
• Thick & soft
• Over 99% purified water
• Hypoallergenic for sensitive skin,
• Free of perfume, alcohol, parabens
• pH Balancing
For:
• For 0m+
• For diaper change, hands & face cleansing

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Design style, look & feel

• Modern & eye-catching, premium look.

• Easily recognized as baby product

• Standout design on retail shelf

• Simple, easy to understand illustration for product features

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Competitors Designs Inspiration
Like: Eye-catching, easily recognized as baby product, features are grouped and highlighted. Standout design on retail shelf

Dislike: none.

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Like: clean design, hand & heart shapes is easily recognized as baby product

Dislike: features are placed together and not eye-catching.

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Like: easily recognized as baby product (because of baby), features illustration

Dislike: overall design is not very attractive. Overall design does not standout on retail shelf

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Like: Attractive design, modern look. Standout design on retail shelf.

Dislike: features illustrations not eye-catching, looks more like a kid product than a baby product.

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Like: Clean minimalist look.

Dislike: features illustrations not eye-catching, not easily recognized as a baby product if without Huggies logo. Overall
design does not standout on retail shelf.

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Like: Premium minimalist look.

Dislike: features illustrations not eye-catching, not easily recognized as a baby product if without Pampers logo. Overall
design does not standout on retail shelf.

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Thank you!