Slide 2

OUR BIG IDEA

Our MUG’S Coffee mission is to become the
recognized leader in its target market for
providing an outstanding selection of premium
bagged coffees and coffee drinks.
 PREFACE :
- >Market Research
- > Offerings
- > Model
- > Goals
- > Fundings

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 THE MARKET
Slide 4
CUSTOMER SEGMENTATION

21% 36% 29% 7% 7%

Local Residents Tourists Passing Travelers Students Local Businesses

CUSTOMERS GROWTH YR1 YR2 YR3

Local Residents 2% $15000 $15300 $15606
Tourists 5% $25000 $26250 $27563
Passing travelers 5% $20000 $21000 $22050
Students 1% $5000 $5050 $5101
Local Businesses 1% $5000 $5050 $5101
TOTAL 2.8% $70000 $72650 $75420

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Slide 5

OUR PREMIUM OFFERINGS

Gourmet Bagged Coffee

Deluxe Coffee Drinks

Delicious Local Food

 REVENUE MODEL
Slide 7

Bagged Coffee Coffee Beverages Local Food

• 35 to 40 different varieties • Variety of coffee beverages • Direct sale of food products

• Differing flavors, brew strengths, and • Three different size cups • Locally sourced

different regions • Priced from $2.50 for a 12-ounce drip • Reputable and recognizable vendor

• Specialized coffee inventories coffee to $5.75 for a 20-ounce latte and/or chefs.

• Priced by the pound • Provides a steady and reliable source of • May include sandwiches, bagels,

• Ranging $4.00 to $40.00 per pound income burritos, pastries, and cookies

• Average $15.00 per pound. Customers • Highly predictable and high margin

choose coffee ground or not onside

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 KEY TIMELINE GOALS
Slide 9

15/12/22 7/10/23 10/5/24 15/8/25

Business / Marketing Plan

Secure Funding

Build Out

Grand Opening

Achieve 700+ Daily Customers

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 REQUIRED FUNDING
Slide 13

OTHER INVESTMENT DEBT INVESTOR

$55,000 – 21% $100,000 – 39%

BANK OWNER EQUITY

$50,000 – 20% $50,000 – 20%

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 Slide 15

THANK YOU!

CONTACT US AT:

ABCXYZ

Mugscoffee@gmail.com

123 123 1234

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