Hi, I'm (FIRST NAME or THIRD

PERSON FIRST NAME) and this is

(INTERRUPT IMAGE)
How long HAS (TOPIC) been a
struggle for you?
 If you are (IDEAL
DEMOGRAPHIC), then this
presentation/letter is something you
absolutely must SEE/READ NOW.
I know that sounds really weird, so
keep watching so you can unravel
the puzzle...
Watch this presentation until the
end and you will also discover...
 How to (BENEFIT) without
(NEGATIVE 1) or (NEGATIVE
2)...
 The most powerful and effective
way to (BENEFIT 1) and
(BENEFIT 2) without (NEGATIVE
1)…
 The top 5
(THINGS/STRATEGIES) you must
AVOID if you want (BENEFITS)...
 I don't know how much longer I'll
have this presentation online, so
watch this right now, while you still
can...
So watch this right now, while you
still can...
You may think you've tried it all, or
seen all, when it comes to
(TOPIC)...
 Yet I can guarantee that you've
NEVER seen anything like what
I'm about to reveal to you today...
And 1 tip in particular will totally
SHOCK you it's my absolute
favorite it's near the end, so keep
watching!
I'm about to reveal an approach to
(TOPIC) that's totally unique,
surprisingly simple, and works for
anyone at any age.
You may think you've tried it all, or
seen all, when it comes to
(TOPIC)...
First, however, I'm going to share a
rather embarrassing story with
you...
You'll see why I was reluctant to
even include this story in about a
minute, so stay with me...
Deal?
Before we begin, let me assure you:
I wasn't always this go-to guy/gal
when it comes to (TOPIC)... in fact,
I was anything BUT...
I recall that it was snowing really
heavy so heavy in fact, we had to
pull over and take shelter... I
remember this as if it were
yesterday October 10th, 1997:
I recall that it was snowing really
heavy so heavy in fact, we had to
pull over and take shelter...
 I was bundled up in two oversized
jackets, and these ridiculous
looking gloves that I found at a
thrift store that made my hands look
like something out of an science
fiction flick...
I was with my two best friends in
the world, Don and Debbie...
So, here I was in Kalamazoo,
Michigan, of all places...
 And to be honest, I was pretty
excited feelings of anticipation were
running through me like a river...
Now, the story you're about to hear
is pretty bad in places, but this was
the experience that let me from
(BEFORE EXPERT STATE) to a
state of (AFTER EXPERT STATE)
and I think you want that, too...
However, even though I knew I was
ready for a change, I needed one
more thing to really push me over
the edge and get me to move from
(BEFORE STATE) to (AFTER
STATE)...
 We all decided to go into this off-
the-beaten-path diner, just to escape
the weather...
And then it happened:
I actually STOLE some doughnuts
by hiding them under this huge
XXXL jacket I had to wear due to
my expanding waistline...
(Elaborate on story over next 5-10
slides. See "Getting Started/The
VSL Notepad/2 Stories" video for a
full example.)
 Let me tell you: I felt miserable,
alone, and like my entire world was
collapsing around me (elaborate for
2-5 slides if you want)...
I felt like the only person on earth...
so alone, and without a friend in
sight...
I made a vow to myself:
"I will get this relationship problem
under control, and MASTER the art
of attracting others, come hell or
high water."
 I went back to school, got my PhD
in (BLANK), and started one of the
most successful online sites for
(TOPIC) in the world...
 In my journey, I stumbled upon a
secret/pattern/blueprint/formula that
propelled me to success with my
(TOPIC)...
And today, I'm going to reveal it to
YOU just keep watching...
 Remember, despite my success
today, I'm really no different than
you:
I'm just a guy/gal who stumbled
upon a really effective System...
(IMAGE) This is a System that
allows people just like us real,
everyday men and women... to:
Prosperity and happiness in your
life, and in the lives of those you
love the most...
This is the System I've used to
(SUCCESS)...
And it's the same exact System I'll
be sharing with you today, so you
can finally experience results like
these for yourself!
I'll share all the specifics with you
in just a moment FIRST:
I feel I MUST warn you about the
REAL problem you face today...
 This is the hidden foe the real
villain behind why (PROBLEM)...
And why (PROBLEM) is not your
fault!
The real problem is the fact that
you've been lied to for years and
these lies are keeping you from
(GOAL)...
 You may have heard, or perhaps
even believed at one point, that you
have to (LIE) in order to (GOAL)
YET:
You know something? That's not
true at all...
 If you are one of the MILLIONS
that have fell victim to this lie, then
you need to decide now to accept
the truth because:
 If you are one of the MILLIONS
that have fell victim to this lie, then
you need to decide now to accept
the truth because:
If you don't, you'll (NEGATIVE
RESULTS)...
You will end up (NEGATIVE
RESULT)...
And, you may even (REALLY
NEGATIVE RESULT)...
And this is not what I desire for
you...
 And this is the reason your
struggles with (GOAL) is not your
fault...
 If you really want to blame
something for your (PROBLEM)
then do this:
After all, you've been bombarded
for years by lies perpetuated from
these crooks...
 A study done on (VILLAIN)
revealed (FACTS OF STUDY)...
 The truth may shock you: you
should always (TRUTH) and never
do (LIE)...
(LIE) causes you to (RESULT OF
LIE)...
Now that you know the problem…
that your (GOAL) has been held
back for years due to these lies...
Let's dive into the (NUMBER) tips
I have for you today...
 These are the exact same tips and
tactics that countless thousands of
(GOAL GROUP) have used to see
massive success in (GOAL)… the
success you desire and deserve...
And by far, the most IMPORTANT
tip is (USP PRIMARY BENEFIT
TIP)...
 I'll go into the specific of my (TIP
FROM PREVIOUS SLIDE) tip in
just a second, so by all means, keep
watching...
 First, you absolutely must know
about the (VAGUE DESCRIPTION
OF WHAT TO AVOID) you HAVE
TO AVOID if you want to (GOAL)
and it will surprise you:
 Most people believe (VAGUE
DESCRIPTION OF WHAT TO
AVOID) is actually a good thing...
however, this isn't true:
It's only GOOD to do if (SPECIAL
CONDITION IF APPLICABLE)...
If you don't avoid this, you will
experience (NEGATIVES)...
Here's what it is: I want you to
(SPECIFIC AVOID TIP).
You don't have to do this forever
just until (TIME CUT-OFF), so
don't worry...
Simply (HOW TO AVOID TIP
INSTRUCTIONS)...
Just doing/avoiding this (TIP OR
AVOID ISSUE) will allow you to
(BENEFITS)...
Just picture it:
 You'll wake up every morning,
knowing (BENEFIT RELATED TO
GOAL)...
You'll also (SECOND BENEFIT
RELATED TO AVOID TIP)...
Isn't that incredible? All these
benefits, just from avoiding
(AVOID OBJECT)?
 Now, how would you like to
actually ENJOY (TIP RELATED
TO GOAL)?
If you take advantage of this simple
trick, you'll have a blast while you
(BENEFITS)...
Here's how you do it: I want you to
(SPECIFIC ENJOY TIP)...
All you need to do is (HOW TO
ENJOY TIP INSTRUCTIONS)...
Thinking like this about (TIP OR
ENJOY ISSUE) allows you to see
(BENEFITS)...
Just picture it:
You'll experience daily, even hourly
excitement as you move closer to
(GOAL OBJECTIVE)...
 Not only that, you will also
(SECOND BENEFIT RELATED
TO ENJOY TIP)...
This is one of the secret weapons to
achieving your (DESIRE) goals
faster -- just learning to enjoy the
process and you can!
And, it gets even better: here comes
my really big, massive, crucial tip:
WARNING: Without using this tip,
you can forget about those other
tips I just shared with you... this tip
is THAT crucial...
 And, it's the simple strategy that
gives you the freedom of enjoying
(DRIVING FORCE BENEFIT)...
This is the tip that will allow you to
(DRIVING FORCE BENEFIT)...
While you (PRIMARY GOAL)!
This is my patented (DRIVING
FORCE TIP) Principle, used
successfully by virtually 'ever'
successful (GOAL AS NOUN),
even if they don't even know it!
Here's how it works: (HOW TO TIP
INSTRUCTIONS)...
 My System, which I'm about to
cover in detail, is based upon this
tip, and allows you to experience
(BENEFITS)...
Just picture it:
Your (BUSINESS/LIFE/ETC) will
surge to an entirely new level of
growth and prosperity...
 Not only that, you will also
(SECOND BENEFIT RELATED
TO ENJOY TIP)...
 And ALL of this is happening in
your life simply because you NOW
know The Formula:
These proven success tactics, and
SO much more, are yours for the
taking starting today.
Wow that was a lot of information!
You may be feeling a tad
overwhelmed at this point, and
that's perfectly okay...
Basically, this means you have only
2 choices on where to go from here:
 Choice 1: Take the information I
just gave you, and try to go at this
alone...
And who knows? You may get
lucky and, one day, see some
progress it will take longer, of
course, and you'll make a lot of
painful mistakes, but you can
choose this...
Or, you can take Choice #2 the
savvy choice the choice most
everyone takes who is ready for
(GOAL) success...
This is the quickest, fastest, and
smartest way possible to achieve
(GOAL) WITHOUT
(WITHOUTS):
There's no reason to try this on your
own I've already done all the work
for you, right?
 I've put in the decades of research,
and put together the Formula to
(GOAL) success, all with folks like
you in mind...
There's no reason to try this on your
own I've already done all the work
for you, right?
 I've put in the decades of research,
and put together the Formula to
(GOAL) success, all with folks like
you in mind...
One that's been tested for years by
thousands of successful (GOAL)
enthusiasts and PROVEN to work
guaranteed.
Here's what the VAST majority
decide to do it's called:
(PRODUCT or OFFER NAME)
Hi, I'm (FULL NAME), the creator
of (NAME OF
PRODUCT/SERVICE)...
INSERT YOUR USP HERE
 This radically simple yet effective
(TOPIC) System will work for you,
EVEN IF you have/are:
(BULLET-POINTED OR SLIDE-
BY-SLIDE LIST OF
OBJECTIONS)
OR even if you THINK you've tried
everything!
 Before I tell you what
(PRODUCT/SERVICE) is, I need
to tell you what it ISN'T, so there's
no false expectations...
(PRODUCT/SERVICE) is NOT
(LIST OF WHAT IT ISN'T)
Listen: You've been lied to enough!
It's time to put away the (TOPIC)
gimmicks and start using the real
deal, fair?
 I've analyzed over X number of
(TOPIC) experts... plus X number
of real-world (TOPIC) success
stories, all to come up with this
unbelievably effective System...
 As well as examining the REAL
reasons behind (TOPIC) "failures",
so I could create a clever way to
you to avoid these negative
patterns...
And now, starting TODAY, their
success can be your success.
The success patterns I studied and
successfully duplicated give YOU
the freedom to:
Reaping the benefits of (LIST OF
BENEFITS)...
All while your (ANOTHER LIST
OF BENEFITS) as you
(OBJECTIVE WITH POWER
WORDS)!
Now, before we go any further, I
need to come clean:
If you're looking for yet another
(LIST OF FAD/QUICK FIX
ALTERNATIVES)?
Something you ALREADY KNOW
will never, ever work for you in the
long run? (PARAPHRASE THIS
SLIDE)
Then you need to leave this page
right now.
This is for men and women who are
ready to stop looking for "miracles"
and start ensuring (GOAL) results...
In short, there are no easy (GOAL)
answers but (PRODUCT/SERVICE
NAME) makes (GOAL) as easy as
it gets.
 So, if you're wanting the REAL
ANSWER to (GOAL), here's what
you can and should expect (NAME
OF PRODUCT) to deliver:
If YOU want to:
(SPECIFIC RESULT USER CAN
EXPECT) ** Note: Repeat for 3-8
slides, with a specific result per
slide **
 Then this isn't just "a" superior
solution for your (GOAL) it's THE
superior solution - period.
Add 2 to 3 testimonial slides here.
See video tutorial for ideas.
 Let's take a look at what's
inside/included/choose a word your
copy of/membership/choose a word
in (PRODUCT/SERVICE NAME):
On page X/day X, you'll discover
the secret behind (COINED
PHRASE/PRODUCT
SPECIFICS)...
(DESCRIPTION OF COINED
PHRASE FEATURES)...
As you've probably noticed by now,
(NAME OF PRODUCT/SERVICE)
is by far the easiest/most
efficient/service-friendly/fastest
(GOAL) book/service/video on the
market today...
As it allows you the (easiest/most
efficient/service-friendly/fastest)
way to (SPECIFIC GOAL
DESIRE)...
And, the results come easy/fast/in a
timely fashion too...
Here's what I mean: (SPECIFICS
RELATED TO PREVIOUS
SLIDE)...
Which is amazing, considering you
are (PRODUCT/SERVICE-
SPECIFIC TECHNIQUE), and
SEEING things like (IMAGES
HERE)
 And THAT gives you THIS:
(IMAGES HERE/NARRATE
OVER IMAGES)
 Now, you may believe that a
System/Formula/Blueprint/Service
that can do all of that, and much
more, costs a pretty penny...
And, in all honesty? It really
should.
 After all, (NAME OF
PRODUCT/SERVICE) has already
helped X number of people achieve
(SPECIFIC GOAL SUCCESS)
faster and easier than ever YET:
I'll get to the price in just a few
moments...
First, I want to share a few specific
perks this patented System can give
you...
 You'll discover (UNIQUE
MYSTERY TIP) on page X/day X
On page X/dayX, you'll be
introduced to the (UNIQUE
MYSTERY TIP)...
You'll also discover the (GOAL)
industries biggest LIES lies you
MUST AVOID if you want to
finally achieve the success you
desire that's on page X/day X...
And how about the most clever way
possible to (SPECIFIC GOAL-
RELATED THING) WITHOUT X -
nice!
PLUS: (BEST SPECIFIC TIP)!
 The price of (NAME OF
PRODUCT/SERVICE) sold by
itself is (FAUX PRICE)...
 Yet, you're not just receiving
(PRODUCT/SERVICE) today...
 Just for watching this entire
presentation today, I'd like to give
you X NUMBER of value-added
bonuses free of charge, just to help
you (GOAL OR BENEFIT) even
faster:
The (NUMBER- 1st, 2nd, etc.) gift
you'll be receiving today is
(BONUS) (PARAPHRASE
BONUS BENEFITS) it's normally
valued at X PRICE... yours FREE
today!
 Now you can see why
(PRODUCT/SERVICE) is valued at
(FAUX PRICE)...even without all
those bonuses, it's a steal at that
price...
And, when you add in the bonuses,
the retail value of
(PRODUCT/SERVICE) is (FAUX
PRICE + BONUSES TOTAL)...
 However, just for watching this
presentation today, I have a much
better deal coming your way so
keep watching, because it won't last
much longer...
 Of course, you could choose to
continue down the path you're on
right now...
 And end up spending 10, 20, even
100 times more than the investment
you'll make today in
(PRODUCT/SERVICE) in (COSTS
FROM NOT TAKING ACTION)...
 Then there's (ANOTHER COST
FROM NOT TAKING ACTION)...
 And THEN there's the cost of
(ANOTHER COST FROM NOT
TAKING ACTION) that is, if you
continue as you are without taking
action...
And that's not what I want for you.
So, let's just make this an easy
decision for you today, okay?
I feel you deserve to know why I'm
offering you such a massive
discount today...
 Not to sound corny, but I have a
dream... it's really a cause, and I've
love for you to be a part of it, along
with the many others who desire:
(BENEFITS)...
And dare I say: inspire the world.
Let me explain...
A few years ago, I created a cause
to (PURPOSE OF YOUR
CAUSE)...BECAUSE:
(SUPER BIG PICTURE OF YOUR
CAUSE) - Can you imagine it?
(LIST BENEFITS OF CAUSE)
I decided I absolutely NEED to let
as many folks like you join in on
this cause... one I call:
(NAME OF YOUR CAUSE)
The Good News?
That means a MUCH lower price
for you today...because frankly, I
want you to join my cause, and I
refuse to let finances stop you!
That means you will not be paying
the retail value of (FAUX PRICE +
BONUSES VALUE) for
(PRODUCT/SERVICE) today...
Not even close.
Nope... not even HALF (PRICE
FROM SLIDE ABOVE)...
It's not even going to be (ACTUAL
PRICE + 25%)!
 Your total investment today,
including (PRODUCT/SERVICE),
PLUS all the bonuses you now see
on the screen (PRODUCT +
BONUS IMAGES) is NOW:
Just X Payment(s) Of Only (REAL
PRICE)
Look below this presentation right
now:
 And then CLICK on the
(COLOR/SHAPE OF ORDER
BUTTON) order button that says
(EXACTLY WHAT THE BUTTON
SAYS) to lock in your discounted
price today for only (REAL
PRICE)... (INCLUDE GRAPHICS
AND MAGIC BUY BUTTON)
 Listen: Don't decide right now...
take advantage of my Unconditional
"Triple Guarantee": (ADD
GRAPHICS AS DESCRIBED IN
TUTORIAL VIDEO)
Just try (PRODUCT/SERVICE) for
(TIME OF GUARANTEE)...
If you do not (BENEFIT RELATED
TO GOAL)... OR:
If you do not find our service and
attention to your satisfaction top-
notch... OR:
Even if you don't like the FONT I
use in the book! it doesn't matter...
I'll refund your money...
No questions asked, no hassles, and
no hard feelings.
Look below this video right now:
Click on the (COLOR) button that
says (TEXT FOR YOUR
BUTTON) and lock in your
discounted price today!
 (GRAPHIC/VIDEO
TESTIMONIAL) Just have a look
at what (NAME) did
following/using my/our
(PRODUCT/SERVICE) Formula...
(DESCRIPTION)
PLUS: If you act NOW, before this
presentation ends?
I'm going to include this SUPER
BONUS worth (VALUE OF
SUPER BONUS)... absolutely
FREE:
And THAT brings your Total Value
to over (TOTAL VALUE OF ALL
ITEMS)...
Remember: It's not just a fantastic
bargain you'll be receiving today...
You'll be joining in (YOUR
CAUSE IF APPLICABLE)
Plus, you'll join the ever-growing
(PRODUCT/SERVICE)
community/family/community
forum/satisfied customer
community...
 And you'll even make some
wonderful new friends along the
way - like-minded folks like you
who are dedicated to (GOAL)
success!
Click on the (COLOR) button that
says (TEXT FOR YOUR
BUTTON) and lock in your
discounted price today...
 Within literally a few minutes,
you'll have everything at your
fingertips: the entire
(PRODUCT/SERVICE) System,
inside the secure members area...
 Your FREE "Super Bonus":
(NAME OF SUPER BONUS),
which alone is worth over (VALUE
OF SUPER BONUS)...
 Here's what will happen the
moment you click the (COLOR)
(BUTTON TEXT) button below
this video:
 First, you'll be taken to our 100%
secure checkout page, which looks
like this: (GRAPHIC OF YOUR
CHECKOUT PAGE ON THIS
SLIDE OR NEXT)
(GRAPHIC OF CHECKOUT
PAGE) ** Point out specific
features, where to enter
information, etc. **
 Then, after you order, you can
select the add-ons you prefer to help
you start (GOAL OBJECTIVE)
even faster... (NOTE: DO NOT
USE UNLESS YOU HAVE UP
SELLS)
 Then, (ADDITIONAL
CHECKOUT DETAILS IF
APPLICABLE)
 Finally, you'll arrive at our secure
member's area, which looks like this
(GRAPHIC OF MEMBERS
AREA/DOWNLOAD PAGE)
(DESCRIBE FEATURES)
 (OPTIONAL): PLUS a few
'mystery bonuses' for you as well...
It's that simple!
Remember: You've been struggling
with your (GOAL) far too long...
And the pain of continuing without
taking action will only lead to more
despair, more frustration...
And continued (OPPOSITE OF
GOAL)...
 YET: All of this can be avoided,
beginning today, simply by
applying the step-by-step (GOAL)
principles found in
(PRODUCT/SERVICE)...
 Picture right now the moment you
finally have the answer you've been
looking for, as you being your
journey to (GOAL) freedom...
You feel alive...
Full of hope and optimism...
You are living the (GOAL) lifestyle,
and enjoying every second of it...
 You are experiencing the
(BENEFITS) you deserve - at long
last!
Yes, it's true: Your (OPPOSITE OF
GOAL), up until today, has largely
been no fault of your own...
 It's true that you've been lied to in
the past about quick-fix solutions...
The fad (BAD SOLUTION) you
may have tried...
 And then there's all those false
promises no one stands behind...
However, today marks your day to
take responsibility...
To take the action necessary to put
an end to the lies, and begin anew
on a REAL (GOAL) Plan that
SIMPLY WORKS!
(GUARANTEE GRAPHICS) Yet,
unlike all those phony (GOAL)
solutions, this one is
GUARANTEED to work for you:
Try (PRODUCT/SERVICE) for
(GUARANTEE LENGTH) full
days, on me... and see the results
you desire, or you pay nothing!
PLUS you're always just minutes
away from an answer from our
friendly support staff!
 (EXPERT OR MORE
TESTIMONIALS HERE:
OPTIONAL)
 Immediately after you buy, you
need to go here: (PLACE TO GO
FIRST)...
Then flip to page X (or Then do X
if this is a service) and check out
(WHAT TO SEE OR DO) so you
can dive in ASAP and get started
seeing results...
 (WHAT TO SEE OR DO) will
guarantee you begin right where
you need to start, and
see/experience/get (MORE
INFORMATION HERE)...
Remember: Along with (FEATURE
FROM LAST SLIDE), you'll also
be receiving...
 (SUMMARY OF YOUR
PRODUCT AND BONUSES; ONE
PER SLIDE + BENEFIT)
Just do not put this off one second
longer... and here's WHY:
First, remember if you will that I've
lowered the price of
(PRODUCT/SERVICE) by
(DOLLAR FIGURE)... just to
ensure price wasn't a factor...
Yet, eventually, I'm going to have to
increase the price back to retail,
where it deserves to be...
So act now before that happens!
Also, you don't want to feel left out
if my free Super Bonus, (NAME
OF SUPER BONUS) is no longer
available, as it won't be for much
longer, at least for free...
Only the first-comers get access to
this bonus... everyone else will be
out of luck...
And, let's remember: unless you
take action now, today, you may
NEVER take action...
 Like they say, "There IS no
tomorrow"... and no one who has
ever succeeded at (GOAL) did so
by procrastination and delay, right?
(OPTIONAL 'TWIST THE KNIFE
DEEPER' PAIN SLIDES HERE)
So, let's make SURE you get what
you really WANT:
And do the ONLY smart thing you
can do:
Take advantage of this limited-time
offer, while you still can...
And wisely get on the right path
TODAY to (GOAL), using this
simple, proven, step-by-step
strategy...
 (ALL GRAPHICS ON PAGE)
CLICK the (COLOR) (SHAPE)
(BUTTON TEXT) button below
right now, and let's get you started
today! (Pause before Q&A)
If you're still watching, I bet you
have some questions...
 Here are the most common
questions I receive about (NAME
OF PRODUCT/SERVICE), and the
answers to help you out:
(QUESTION) - (ANSWER) -
Repeat for as many as needed
Click on the (COLOR) button that
says (TEXT FOR YOUR
BUTTON) and lock in your
discounted price today...
 Within literally a few minutes,
you'll have everything at your
fingertips: the entire
(PRODUCT/SERVICE) System,
inside the secure members area...
 Your FREE "Super Bonus":
(NAME OF SUPER BONUS),
which alone is worth over (VALUE
OF SUPER BONUS)...