BUSINESS PLAN

HYDRO GEM INC. WATER REFILLING STATION

 Executive Summary
Our Mission Goals is to: P.I.P.E
P - Provide excellent customer services for maintaining
good relationship towards our consumers
I - Improve and sustain the quality of water for the
health of the consumers
P - Promote a good working environment and benefits
for the well-being of our
employees.
E - Extend to the community as a committed and
responsible company.
Hydro Gem Inc. Water Refilling Station will be located at
Jugan, Consolacion, Cebu City.
It’s a business that the owners had seen not just an
opportunity for market but as well as a service to its
consumers
The team is composed of civil engineering graduates who
have a deep understanding of hydrology as to provide
consumers with excellent quality of water.
The water refilling station is the first in its area to offer
variety of bottled water. Through continuous dedication
in providing safe and good quality drinking water, the
business sees itself to provide consumers with its
products for many years to come.
 Business Concept
We offer a variety of services and products.
Bottled water, ice cubes, refilling bottles of water, a
piso-piso vendo machine, and a delivery service.
Our filtration treatment provides variety of refilled
bottled water allowing to extend to different market
groups with various preferences.
Also, we provide the piso-piso vendo machine. The
first in the area for consumers to acquire water who
has no means in buying bottled water.
 Market Analysis
The target market will be neighbouring households
and institutions, stores, and establishments that
require beverages and refreshments.

 Demographics of the market are male and female

from 18 – 65 years old and who are middle to upper
class.
Equipped with the filtering equipment produced
by Cebu Hi-Q Manufacturing Corporation. A
water treatment supplier that has been in service
since 2005. This supplier is trusted and proven to
provide the best of quality products that best
suited the company’s interest in providing high-
quality drinking water.

All items are reasonably priced

There are major competitors in the area: Quench

H2O, Lawis Refilling Station, Herrera Purified
Drops Water Refilling Station, and Water Market
Management Team
 Marketing Plan
The promotional strategy for our various products
are reasonably priced with discounts and free
Product/Service Number & Promo Pricing
deliveries. Means of
Purchase
Hydro Gem Refilled Bottled Pick-up: - Less Php 2.00 for every
Water • Minimum of 5 gallons gallon in any types of
Delivery: refills in bottled water.
• Minimum of 10 - Free delivery
gallons
Hydro Gem Ice Cubes Minimum Purchase of 5 kg - Less 20%

Bottled Water Pick-up: - Less 5%

• Minimum purchase of - Less 10%
30 bottles for 250 mL - Less 15%
• Minimum purchase of - Free Delivery
30 bottles for 500 mL - - Free Delivery
• Minimum purchase of - - Free Delivery, Less 5%
30 bottles for 1L
Delivery:
Minimum purchase of
30 bottles for 250 mL
• Minimum purchase of
30 bottles for 500 mL
• Minimum purchase of
30 bottles for 1L
Advertisement of the products offered by the
station will be broadcast through radio
advertisement.

Flyers and posters will also be distributed and

posted in areas of the given target market

Facebook page will also be utilized as a cost-

effective form of advertisement