CONTENT WRITING

SECTOR : E COMMERCE
COMPANY : POLICY BAZAR
 RECOMMENDATION
They can give one dropdown option for category at the top and can provide products
offered and their sub categories information in it instead of giving categories of each
product separately .
 RECOMMENDATION
They can provide a search option as the customer can easily find the relevant products
for him.
 RECOMMENDATION
They can add some colors and images as to make the website more attractive.
 RECOMMENDATION
They should provide a chat bot option which can help customers to buy the insurance
policies.
 RECOMMENDATION
They should add the app description in the app section only and not on the main
screen and as they have already given the Get the App tab on the top.
 RECOMMENDATION
They have provided the facility of signing up via mobile only, however they can allow
user to sign in via email or Google account as it will be more convenient for the user.
 RECOMMENDATION
They have not provided any review for a particular policy as this will demotivate any
customer from buying a policy.
 RECOMMENDATION
They have not provided the names of types of plans available, while they have
provided the details after we click on that policy as we can see in the child plan option.
In this option they can create a sub category under that option.
THANK YOU