THE UNBRANDED

- DoMS IIT Madras

NITHYA SRI T
HARI MAHESWARI PANDA
SOHMSHETTY VYSHNAVI PRIYA
STP ANALYSIS
SOCIAL MEDIA CAMPAIGNS FOR GETTING, KEEPING AND GROWING
Instagram Magazine
Simplifying mutual funds to the
upcoming generation can be
done by first educating them.
Given the type of content,
youngsters are interested in,
making an Instagram page, to
poke interest and educate them
through stories and memes is a
good strategy
• The company’s strategy is to educate its target audience and build an
investor pool by creating awareness in a manner that will appeal to its
potential consumers.
• Participating in trending conversations and creating topical posts are a sure
way to help brands increase engagement and gain traction.
Youtube shorts
One of our TG includes gen X
people who are more inclined to
Youtube than any other SM
platform. Creative content and
easily understandable videos in
different languages to gain the
vernacular advantage is one of
the strategies.
Audience Connect Plan
Regular quizzes, A/B questions
on Instagram for giveaways, have
small contests