TOPIC LEARNING OUTCOMES

Apply the appropriate data visualization and

interpretation.
Data Visualization
 Wikipedia's definition of Data Visualization: techniques used
to communicate data or information by encoding it as visual
objects (points, lines or bars) contained in graphics.

the use of visuals such
Techopedia's definition
of Data Visualization: the
process of displaying data
or information in
graphical charts, figures
and bars.
Data Visualization is
as graphs, charts,
pictures and the likes
to provide quick
information and
effectively
communicate to the
reader.
Search engine journal’s definition of
Data Visualization: the act of taking
information (data) and placing it into a
visual context, such as a map or graph.
Data visualizations make big and small
data easier for the human brain to
understand, and visualization also
makes it easier to detect patterns,
trends, and outliers in groups of data.
What is data visualization and why is
it important?
Data visualization is
the communication
of data in a visual
manner.
Visuals The purpose of data
representations visualization is to
are easier to read increase the clarity or
than tables of raw understanding of
data. data and its patterns,
trends and
relationships.

Data
Visualization

It’s an effective and As one of the essential

efficient way to steps in the business
organize data and intelligence process, data
gain instant insights. visualization takes the raw
data, models it, and
delivers the data so that
conclusions can be reached
 How does data visualization help? What are the
benefits?

Data visualization plots, The secondary benefit is

charts, smooths, and A huge benefit of data that visualizations often
weighs data in a visual viz is that its highly remove a layer of noise:
manner so that anyone effective for surfacing plotting data will often
can better understand abnormalities, require some
their data and can make inconsistencies or any aggregation - either
decisions based off of change in the data. categorically or by
true facts and figures. date/time.
 Why do we visualize data?

an individual or gives the ability to

it’s easier to tell
audience is more overlay and
data stories and
likely to visually mash up
have a narrative
understand and data in ways that
about what is
remember data in cannot be done
happening.
a visual format. using just raw data.
What are data visualization
techniques?

Data Understanding the richness of data: How granular is it? How many dimensions are
visualization there? What’s the time frequency?

techniques
Are you showing or exploring?

What are you showing? X by Y. One of the most common will be time series (X) by
Dimension(s) (Y)

Using colors // using symbols // using weights // using proximity and scale // using
motion
Why is text added to a data
visualization presentation?

Text can be used to add:

Adding text to
labels, axis names,
presentations is done to
series names,
further clarify the data
segments, notes, alerts,
visualizations.
and any other details.
Why is data Visualization important in
business intelligence?

helps companies to
analyze its different applies a creative
processes so the approach to
management can focus brings business understanding the
on the areas for intelligence to life hidden information
improvement to within the business
generate more revenue data.
and improve productivit
Example of DATA
VISUALIZATION.
IT WILL BE AN ADVANTAGE OF YOU KNOW HOW TO
CREATE AN INFORGRAPHICS.
Infographics for Storytelling
This Photo by Unknown Author is licensed under CC BY-NC-ND
10 Top Tips for Creating Infographics
1. Sketch out a draft storyboard on paper before
creating your digital design.
2. Be clear - have a title that is likely to 'grab' your
audience.
3. Be concise - restrict the amount of ideas you are
going to include.
4. Try to use different graphics to tell your story.
5. Limit your color palette to keep the design simple.
6. Limit the amount of font styles used.
7. Try not to use too much text.
8. Only use data relevant to your infographic
9. Use simple graphics and icons that relate to your
data.
10.If you have a lot of information to convey consider
breaking the infographics into sections.
Source: Ferreira, J,” Infographics: An introduction”, Centre for Business in Society
Coventry University. August 2014
Storytelling of data
Likewise, sometimes simpler is better.

You may use Microsoft Excel in creating your data

presentation or visualization using common graphs.
http://wwwphy.princeton.edu/~steinh/ph115/exceltutor.pdf

HOW TO DRAW GRAPH IN EXCEL (IN PDF)

 sometim
es
simpler
is better

you may use Microsoft Excel in

creating your data presentation or
visualization using common graphs

You may use the link as your guide in doing so.

http://wwwphy.princeton.edu/~steinh/ph115/exceltutor.pdf